BETER
BETER's Overview
Beter is a premier international company specializing in next-generation betting and gaming solutions. They provide a comprehensive suite of products including BETER Esports (fast-paced esports content), BETER Sports (live sports data and odds), BETER Live (engaging live casino experiences), and BETER Gaming (a portfolio of dynamic gaming content). Beter focuses on delivering high-quality, reliable, and engaging products to operators worldwide, helping them enhance player experience and drive growth in the competitive iGaming market. Their approach combines cutting-edge technology with deep industry expertise.
Where is BETER's Headquarters?
HQ Function
Serves as the global headquarters, overseeing strategic operations, corporate governance, international business development, and financial management.
Notable Features:
Located in a modern business building, reflecting the company's contemporary and tech-forward approach. Offers advanced infrastructure to support global operations.
Work Culture:
A dynamic, innovative, and multicultural environment fostering collaboration and growth. Employees often experience a fast-paced setting typical of the tech and gaming industries, with a focus on results and continuous improvement.
HQ Significance:
Strategically located in Cyprus, a key business and tech hub in Europe, providing Beter with access to international markets and a favorable business environment for its global operations.
Values Reflected in HQ: The headquarters' modern setup and strategic location reflect Beter's values of innovation, global ambition, professionalism, and technological advancement.
Location:
Beter supports a global client base with its diverse portfolio of betting and gaming solutions. Functions supported globally include 24/7 sports and esports data feeds, live casino streaming to international markets, multilingual customer support for its platforms, and business development activities across Europe, Asia, LATAM, and other emerging markets. Their technological infrastructure is designed for worldwide content delivery and service provision.
Street Address:
Sofouli 2, CHANTECLAIR BUILDING, Floor 6, Office 602
City:
Nicosia
State/Province:
Nicosia District
Country:
Cyprus
BETER's Global Presence
Kyiv, Ukraine
Address: Business Center in Kyiv (Specific address not publicly listed for general inquiries)
Supports key product development, provides operational support for Eastern European clients and global operations, and serves as a major center for technical expertise and innovation within the company.
Valletta, Malta
Address: Office in Valletta (Specific address details typically for partners/clients)
Strengthens Beter's presence in the European gaming market, facilitates relationships with Malta-licensed operators, and supports business development activities.
Buying Intent Signals for BETER
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BETER
As of April 2025, BETER' leadership includes:
Investors of BETER
BETER has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Beter continues to strengthen its leadership team to drive growth and innovation. While specific C-level changes are announced periodically, the following are illustrative examples of potential activity or recent trends. (Note: Actual recent changes should be verified via official press releases.)
New Appointments:
Technology (Tech Stack) used by BETER
Discover the tools BETER uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BETER Email Formats and Examples
Beter likely uses common corporate email formats. Based on standard industry practices, emails would typically combine an employee's name with the company domain 'beter.co'.
Common formats include [first_initial][last_name]@beter.co (e.g., jsmith@beter.co) or [first_name].[last_name]@beter.co (e.g., john.smith@beter.co).
Format
example@beter.co
Example
75%
Success rate
News and media
Beter Website (News Section) • May 21, 2024
BETER Live Unveils New Game Shows Studio and Brand Refresh
BETER Live, the live casino division of Beter, has announced a brand refresh and the launch of a new, cutting-edge studio dedicated to its popular game shows. This move aims to enhance player experience and solidify BETER Live's position in the market....more
iGaming Business • April 23, 2024
Beter appoints Kaiyuan Licai as new Asian live casino studio provider
Beter has partnered with Kaiyuan Licai to expand its live casino offering in the Asian market. Kaiyuan Licai will provide a new Asian-themed studio and games, enhancing Beter's regional portfolio....more
European Gaming • February 7, 2024
BETER Kicks off 2024 with Major Esports Expansion into Kenya
BETER announced its strategic expansion into the Kenyan market, aiming to provide its leading esports betting products and services to operators in the region, marking a significant step in its African growth strategy....more
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