HQ Function

The Uden headquarters serves as the corporate nerve center, overseeing strategic management, financial operations, group marketing, human resources, IT, legal affairs, and supply chain coordination for all Beter Bed Holding's brands and activities across Europe.

Notable Features:

The facility is likely a modern office building designed to support corporate functions and potentially includes some central logistical planning capabilities, reflecting its role in a retail and distribution-focused business. It may feature open-plan workspaces to foster collaboration and sustainability elements.

Work Culture:

The work culture at Beter Bed's headquarters is characterized by a focus on results, collaboration, and innovation within the sleep retail sector. It aims to be an engaging environment that promotes expertise in sleep and customer-centric values.

HQ Significance:

The Uden headquarters is crucial as it directs the overall strategy, brand development, and operational efficiency for a major European sleep specialist, enabling its growth and market adaptation across multiple countries and diverse retail formats.

Values Reflected in HQ: The headquarters likely embodies Beter Bed's core values of quality, customer focus, sleep expertise, integrity, and responsible entrepreneurship, fostering an environment conducive to achieving its mission of providing optimal sleep.

Location:

Beter Bed Holding N.V. maintains a strong presence across several European countries, primarily supporting retail operations, product sourcing and development, multi-channel marketing and branding, sophisticated supply chain management, and customer service. While actual manufacturing is largely outsourced, the company ensures stringent quality control and drives innovation in its sleep product offerings. Its international strategy is characterized by a multi-format retail approach, adapting its store concepts (like Beter Bed, Matratzen Concord, Beddenreus, Sängjätten) and online channels to local market preferences in the Netherlands, Belgium, Germany, Switzerland, Austria, and Sweden. Essential corporate functions such as finance, IT, legal, and human resources are centralized at the Dutch headquarters but provide comprehensive support to all regional operations and country organizations.

Street Address:

Distributiestraat 1

City:

Uden

State/Province:

North Brabant

Country:

Netherlands