Betaworks is a New York-based company that operates as a startup studio, an early-stage venture capital firm, and a builder of new media and technology products. Founded in 2007 by John Borthwick, Betaworks focuses on identifying emerging trends at the intersection of media, data, and consumer internet. They invest in, acquire, and build companies, often with a strong emphasis on social interaction, AI, synthetic media, and the future of the internet. Notable companies that originated or were significantly supported by Betaworks include Giphy, TweetDeck, Dots, and Chartbeat. Their 'Camp' programs (e.g., AI Camp, Web3 Camp) are intensive accelerators for startups in specific thematic areas.
Serves as the central hub for all Betaworks operations, including venture capital investments, product incubation (the 'studio'), strategic partnerships, and team collaboration for its various projects and portfolio companies.
The office is designed as an open, collaborative workspace that encourages interaction and creativity. It often hosts industry events, meetups, and demo days for its accelerator programs, reflecting its role as a community builder in the tech ecosystem.
Characterized by innovation, rapid experimentation, and a hands-on approach to building. The culture fosters learning, intellectual curiosity, and a forward-thinking mindset, attracting individuals passionate about shaping the future of technology and media.
Its location in New York City provides direct access to a rich talent pool, diverse industries (media, finance, advertising), and a strong network of investors and entrepreneurs. This makes it an ideal environment for a company focused on internet-first product development and investment.
While Betaworks is physically headquartered in New York City, its influence and the reach of its portfolio companies and developed products are global. They invest in startups with global potential and build internet-native products designed for a worldwide audience. Their thematic 'Camp' programs often attract international founders and address global technological trends.
29 Little West 12th Street, 4th Floor
New York
NY
USA
Address: N/A - Main operations at 29 Little West 12th Street
Focus on NYC as a global tech and media hub. Portfolio companies may have global offices, but Betaworks itself is concentrated in NYC.
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As of April 2025, betaworks' leadership includes:
betaworks has been backed by several prominent investors over the years, including:
Betaworks generally maintains a stable core leadership team. Public announcements of executive changes at the Partner or C-suite level are infrequent. Focus tends to be on new program leads or EIRs (Entrepreneurs in Residence). No major widely publicized C-suite/Partner level hires or exits have been noted in the last 12 months.
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Betaworks likely uses common corporate email formats. Based on industry standards and observed patterns, the most probable format is [first initial][last name]@betaworks.com or [first name]@betaworks.com.
[first_initial][last]@betaworks.com (e.g. jdoe@betaworks.com) or [first]@betaworks.com (e.g. john@betaworks.com)
Format
jborthwick@betaworks.com
Example
80%
Success rate
Betaworks Blog • February 7, 2024
Betaworks announced the cohort for its 'Synthetic Camp,' focusing on startups building at the forefront of synthetic media, AI-generated content, and related technologies. This highlights Betaworks's continued investment in emerging AI fields....more
TechCrunch • October 10, 2023
TechCrunch featured the ten startups participating in Betaworks's second AI Camp. The cohort works on a diverse range of AI applications, from developer tools to consumer products, showcasing Betaworks's role in fostering AI innovation....more
Forbes • June 28, 2023
Forbes detailed Betaworks's strategy and vision behind its AI Camp, emphasizing its unique approach to nurturing early-stage AI companies by providing capital, mentorship, and a collaborative environment....more
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