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BetKing's Overview

Total employees357
HeadquartersLagos
Founded2018

BetKing is a prominent sports betting and digital entertainment company with a major presence across Africa, including Nigeria, Kenya, Ethiopia, and Ghana. Launched in 2018 by KingMakers, BetKing offers a comprehensive platform for online and retail sports betting, virtual games, and other digital gaming products. The company is known for its user-friendly interface, competitive odds, extensive market coverage, and strong agent network. BetKing aims to provide innovative and engaging experiences to its customers, leveraging technology to expand its reach and services. It became a wholly-owned subsidiary of MultiChoice Group in late 2023, further strengthening its position in the African entertainment and gaming landscape.

Where is BetKing's Headquarters?

HQ Function

Serves as the primary operational hub for BetKing in Nigeria and a key center for its African operations, managing local strategy, marketing, customer operations, technology infrastructure, and regulatory compliance.

Notable Features:

Modern office facilities designed to support a dynamic and growing workforce in the tech and gaming sector. Specific architectural details are not widely publicized.

Work Culture:

Characterized by a fast-paced, innovative, and customer-focused environment, reflecting the dynamic nature of the sports betting industry. There is an emphasis on teamwork, technological advancement, and achieving growth in competitive African markets.

HQ Significance:

Strategically located in Lagos, Nigeria's economic powerhouse, providing access to a vast talent pool and proximity to one of its largest target markets. The headquarters underscores BetKing's deep commitment to the Nigerian and broader African markets.

Values Reflected in HQ: The headquarters likely reflects BetKing's core values of innovation, customer obsession, operational excellence, and ambition for growth. The infrastructure supports a high-energy environment focused on delivering engaging betting experiences.

Location:

BetKing's presence is primarily concentrated across the African continent, with significant operations in Nigeria, Kenya, Ethiopia, and Ghana. While its parent company, KingMakers, has a corporate presence that may include locations like London for strategic functions, BetKing's operational footprint is African-focused. Globally supported functions include technology development and platform maintenance, central marketing strategy, financial oversight (often via KingMakers/MultiChoice), and overall business development aimed at expanding its reach within Africa.

Street Address:

Plot 110, Adebisi Ogunniyi Crescent, Lekki Phase 1 (SV Gaming Limited t/a BetKing)

City:

Lagos

State/Province:

Lagos State

Country:

Nigeria

BetKing's Global Presence

Nairobi, Kenya

Address: Operational offices in Nairobi (specific street address not publicly detailed for all locations)

To cater to the specific needs and preferences of the Kenyan market, expand BetKing's footprint in East Africa, and provide localized betting experiences.

Accra, Ghana

Address: Operational offices in Accra (specific street address not publicly detailed for all locations)

To establish and grow BetKing's presence in the Ghanaian sports betting market, offering tailored services and products to Ghanaian users.

Addis Ababa, Ethiopia

Address: Operational offices in Addis Ababa (specific street address not publicly detailed for all locations)

To tap into the emerging Ethiopian sports betting market, providing a compliant and engaging platform for Ethiopian customers.

Buying Intent Signals for BetKing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BetKing

As of April 2025, BetKing' leadership includes:

Neil Bothma - Chief Executive Officer, KingMakers
Karin Klein - Chief Operating Officer, KingMakers
Barrie Swart - Chief Financial Officer, KingMakers

Investors of BetKing

BetKing has been backed by several prominent investors over the years, including:

MultiChoice Group (current sole owner of KingMakers, BetKing's parent company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific C-suite executive hires or exits directly for BetKing have been widely publicized in the last 12 months. The most significant corporate-level change involved MultiChoice Group completing its acquisition to take full ownership of KingMakers, BetKing's parent company, in late 2023. This consolidation may lead to ongoing strategic alignments within the broader group.

Technology (Tech Stack) used by BetKing

Discover the tools BetKing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BetKing Email Formats and Examples

BetKing, like many corporations, likely utilizes standardized email formats for its employees. Common patterns include combinations of first name, last name, and initials.

[first].[last]@betking.com or [first_initial][last]@betking.com (e.g. j.doe@betking.com or jdoe@betking.com). Note: The actual format may vary.

Format

jane.doe@betking.com

Example

75%

Success rate

News and media

Techpoint AfricaNovember 9, 2023

BetKing news title: MultiChoice to acquire remaining 51% stake in BetKing's parent company, KingMakers, for $313 million

MultiChoice Group announced its intention to increase its shareholding in KingMakers, the parent company of BetKing, from 49% to 100%. The deal valued the remaining stake at approximately $313 million, signaling MultiChoice's strong confidence in the growth potential of the sports betting and entertainment business in Africa....more

Business Insider AfricaFebruary 1, 2024

BetKing news title: MultiChoice completes acquisition of BetKing parent company KingMakers

MultiChoice Group confirmed the completion of its acquisition of the remaining shares in KingMakers, making the sports betting and digital entertainment group a wholly-owned subsidiary. This move is part of MultiChoice's strategy to expand its entertainment ecosystem and tap into the rapidly growing African gaming market....more

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