HQ Function

Serves as the central hub for strategic decision-making, content development oversight, marketing, ad sales, distribution, and administrative functions for the BET brand.

Notable Features:

Located within Paramount's iconic New York skyscraper, offering state-of-the-art media facilities, broadcast capabilities, and collaborative workspaces designed to foster creativity and innovation.

Work Culture:

The work culture at BET is dynamic, creative, and fast-paced, reflecting the entertainment industry. There's a strong emphasis on collaboration, innovation, and a passion for Black culture and storytelling, aiming to uplift and reflect its diverse audience.

HQ Significance:

The New York headquarters centralizes BET's operations within one of the world's leading media capitals, facilitating access to top talent, industry partnerships, advertising agencies, and global distribution networks under the Paramount Global umbrella.

Values Reflected in HQ: The headquarters' environment and operations aim to support creativity, diversity, inclusion, and excellence in media, reflecting BET's core mission to entertain, engage, and empower Black audiences worldwide.

Location:

BET's content is distributed globally, reaching audiences in numerous countries through cable, satellite, and digital platforms. While its primary production and corporate hubs are in the USA, its programming and brand influence extend internationally, particularly in regions with significant African diaspora populations such as Canada, the UK, France, Africa (BET Africa), and the Caribbean. Global functions include content licensing, international channel distribution (like BET UK, BET France, BET Africa), and digital content delivery via BET International and partners.

Street Address:

1515 Broadway

City:

New York

State/Province:

NY

Country:

USA