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BET's Overview

Total employees3211
HeadquartersNew York
Founded

Black Entertainment Television (BET), a subsidiary of Paramount Global, is the leading American entertainment brand dedicated to providing engaging and empowering content for Black audiences. Launched in 1980, BET offers a diverse range of programming, including original series, movies, music shows, news, and live events like the BET Awards. Its platforms include the primary BET channel, BET Her, BET Soul, BET Jams, the streaming service BET+, and BET Studios, focusing on premium scripted content from Black creators.

Where is BET's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, content development oversight, marketing, ad sales, distribution, and administrative functions for the BET brand.

Notable Features:

Located within Paramount's iconic New York skyscraper, offering state-of-the-art media facilities, broadcast capabilities, and collaborative workspaces designed to foster creativity and innovation.

Work Culture:

The work culture at BET is dynamic, creative, and fast-paced, reflecting the entertainment industry. There's a strong emphasis on collaboration, innovation, and a passion for Black culture and storytelling, aiming to uplift and reflect its diverse audience.

HQ Significance:

The New York headquarters centralizes BET's operations within one of the world's leading media capitals, facilitating access to top talent, industry partnerships, advertising agencies, and global distribution networks under the Paramount Global umbrella.

Values Reflected in HQ: The headquarters' environment and operations aim to support creativity, diversity, inclusion, and excellence in media, reflecting BET's core mission to entertain, engage, and empower Black audiences worldwide.

Location:

BET's content is distributed globally, reaching audiences in numerous countries through cable, satellite, and digital platforms. While its primary production and corporate hubs are in the USA, its programming and brand influence extend internationally, particularly in regions with significant African diaspora populations such as Canada, the UK, France, Africa (BET Africa), and the Caribbean. Global functions include content licensing, international channel distribution (like BET UK, BET France, BET Africa), and digital content delivery via BET International and partners.

Street Address:

1515 Broadway

City:

New York

State/Province:

NY

Country:

USA

BET's Global Presence

Los Angeles, California, USA

Address: Various locations including facilities associated with Paramount Pictures Studio Lot (e.g., 5555 Melrose Avenue, Los Angeles, CA 90038) and dedicated BET Studios offices.

Taps into Hollywood's vast creative ecosystem, production infrastructure, and diverse talent pool for developing and producing original series, films, and flagship events like the BET Awards.

Atlanta, Georgia, USA

Address: Primarily operates in conjunction with Tyler Perry Studios (1 Tyler Perry Studios Way, Atlanta, GA 30310) and other local production facilities.

Capitalizes on Atlanta's status as a leading film and television production hub in North America, offering access to robust infrastructure, tax incentives, and a deep talent base.

Washington D.C., USA

Address: One BET Plaza, 1235 W Street NE, Washington, D.C. 20018 (Historic Site & Regional Office)

Represents BET's foundational roots and its early commitment to serving the Black community from the nation's capital, with continued importance for public affairs and community relations.

Buying Intent Signals for BET

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BET

As of April 2025, BET' leadership includes:

Scott Mills - President and Chief Executive Officer, BET
Connie Orlando - Executive Vice President, Specials, Music Programming & Music Strategy, BET
Kimberly Paige - Executive Vice President & Chief Marketing Officer, BET Networks & BET+
Devin Griffin - Executive Vice President & General Manager, BET+

Investors of BET

BET has been backed by several prominent investors over the years, including:

Paramount Global (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

The past year has seen significant leadership shifts at BET's parent company, Paramount Global, which indirectly influence BET. Most notably, the CEO of Paramount Global departed, leading to a new leadership structure. Specific high-profile executive changes solely within BET's top ranks have been less prominent in public announcements compared to the broader Paramount restructuring.

Departures

Bob Bakish, Bob Bakish departed as CEO of Paramount Global, parent company of BET. This significant change at the top of the parent company has implications for all its subsidiaries.

Technology (Tech Stack) used by BET

Discover the tools BET uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BET Email Formats and Examples

BET, as part of Paramount Global, primarily uses email formats consistent with its parent company for many corporate roles, but BET-specific addresses are also common. Common structures involve combinations of first name and last name. For direct BET communications, formats like `firstinitiallastname@bet.com` or `firstname.lastname@bet.com` are prevalent.

[first_initial][last]@bet.com

Format

jdoe@bet.com

Example

75%

Success rate

News and media

The Hollywood ReporterMay 16, 2024

BET Awards 2024: Drake, Nicki Minaj and More Lead Nominations

Drake leads the 2024 BET Awards nominations with seven nods, followed closely by Nicki Minaj with six. The annual awards ceremony is set to celebrate achievements across music, television, film, and sports, highlighting a vibrant year in Black entertainment....more

BET.com (Paramount Press Express)May 2, 2024

BET Unveils New and Returning Original Programming Slate for 2024-2025

BET announced its comprehensive programming lineup for the 2024-2025 season, featuring a mix of new scripted series, returning fan-favorites, original movies, and unscripted shows for both BET and its streaming service BET+. The slate underscores BET's ongoing commitment to diverse storytelling and content for Black audiences....more

DeadlineJanuary 18, 2024

‘Average Joe’ Starring Deon Cole Renewed For Season 2 At BET+

The dark comedy series 'Average Joe,' led by Deon Cole, has been officially renewed for a second season on BET+. The renewal follows a successful first season for the show on the streaming platform, which centers on a blue-collar plumber whose life is turned upside down after discovering his late father stole millions from dangerous people....more

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