Bestseller is a family-owned international fashion company founded in Denmark in 1975 by Troels Holch Povlsen. With a portfolio of over 20 individual fashion brands, including well-known names like Jack & Jones, Vero Moda, Only, and Selected Homme/Femme, Bestseller provides fast affordable fashion for women, men, teenagers, and children. The company operates globally, selling its products in around 70 markets across most of Europe, the Middle East, North America, Latin America, Australia, and India, through a mix of retail stores (over 2,700 chain stores and 15,000 multi-brand/department stores) and e-commerce channels. Bestseller is committed to sustainability and aims to make its operations more environmentally friendly.
Serves as the central command for global operations, brand management, design direction, strategic planning, finance, IT, and human resources for the Bestseller group.
The Brande campus is known for its modern architecture and expansive facilities, designed to foster creativity and collaboration. It includes office buildings, showrooms, and employee amenities. The company has also initiated plans for a 'Bestseller Tower & Village' project in Brande, envisioned to include the tallest building in Western Europe, though plans have evolved.
Bestseller's HQ work culture emphasizes a dynamic, fast-paced environment driven by fashion trends. It encourages innovation, teamwork, and a down-to-earth approach, reflecting its Danish roots. There's a focus on employee development and well-being.
The Brande headquarters is the heart of Bestseller's global fashion empire, where key decisions shaping its numerous brands and international market strategies are made. It symbolizes the company's growth from a small Danish retailer to a global fashion player.
Bestseller supports a wide range of global functions including design, sourcing, logistics, marketing, sales, retail operations, and e-commerce. Its products are sold in approximately 70 markets worldwide, with a strong presence in Europe, and significant operations in Asia (especially China and India), North America, South America, and Australia. This is achieved through a network of owned and partner retail stores, multi-brand retailers, and robust online platforms.
Fredskovvej 5
Brande
Midtjylland
Denmark
Address: Danzigerkade, Amsterdam, North Holland, Netherlands (Representative address for the area)
Supports European market operations, talent acquisition, and brand presence in Western Europe.
Address: Varies by brand/office (Representative: Jing'an District, Shanghai, China)
Key hub for Bestseller's operations in Asia, focusing on supply chain management and expansion in the Chinese retail and e-commerce landscape.
Address: Varies by brand/office (Representative: Poblenou District, Barcelona, Spain)
Supports design innovation, particularly for youth-oriented brands, and serves as a strategic point for Southern European markets.
Address: Andheri East, Mumbai, Maharashtra, India (Representative address for Bestseller India HQ)
Drives growth and brand establishment in the significant Indian retail market.
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As of April 2025, BESTSELLER' leadership includes:
BESTSELLER has been backed by several prominent investors over the years, including:
As a privately held company, Bestseller does not always publicize all executive movements extensively. Significant changes are typically announced via official channels or noted in major business publications. No major widely publicized top-tier (CEO, Group CFO) executive changes have been noted in the last 12 months outside of regular business progressions within its brands.
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Bestseller commonly uses the email format of [first].[last]@bestseller.com. Variations might exist, especially for specific country operations or brands, but this is the most prevalent for corporate communications.
[first].[last]@bestseller.com
Format
anders.povlsen@bestseller.com
Example
85%
Success rate
about.bestseller.com (Official News) • October 5, 2023
Bestseller announced its annual results for 2022/23, reporting a turnover of DKK 37 billion (€4.96 billion) and a result before tax of DKK 4.9 billion (€657 million). The company acknowledged a challenging market but highlighted satisfactory performance and continued investments in sustainability and digital transformation....more
FashionUnited • March 14, 2024
Bestseller's investment arm, Invest FWD, has participated in a funding round for Again, a Danish company focused on textile recycling. This move aligns with Bestseller's sustainability goals to support innovative solutions for circular fashion....more
Sourcing Journal • February 20, 2024
Bestseller is investing in a significant onshore wind farm project in collaboration with KSRM and an investment in a solar power project, both in Bangladesh. This initiative aims to provide renewable energy to its suppliers in the region, reducing the carbon footprint of its supply chain....more
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