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Bestow's Overview

Total employees276
HeadquartersDallas
Founded2017

Bestow is a technology-driven company dedicated to modernizing the life insurance industry. Originally known for its fully digital direct-to-consumer (DTC) life insurance platform, Bestow has strategically evolved to also provide enterprise Software-as-a-Service (SaaS) solutions. These solutions empower other insurance carriers, agents, and financial institutions to offer streamlined, data-driven life insurance experiences to their customers. Bestow's core mission is to make life insurance more accessible, affordable, and user-friendly for everyone involved.

Where is Bestow's Headquarters?

HQ Function

The Dallas headquarters serves as the primary hub for Bestow's strategic leadership, technology development, product innovation, engineering, marketing, and corporate operations.

Notable Features:

Located in a modern office building, Bestow's headquarters likely features a contemporary workspace designed to promote collaboration, agility, and innovation, reflecting its identity as a tech-forward company.

Work Culture:

Bestow cultivates an innovative, customer-centric, and fast-paced work environment. The culture encourages problem-solving, data-driven decisions, and collaboration to simplify the complexities of life insurance.

HQ Significance:

The Dallas headquarters is central to Bestow's operations and strategic direction, anchoring its efforts to revolutionize the life insurance landscape through technology for both consumers and enterprise partners.

Values Reflected in HQ: The headquarters' environment and operations aim to embody Bestow's core values, such as innovation, simplicity, customer focus, and transparency in transforming the insurance experience.

Location:

Bestow's direct-to-consumer life insurance products are primarily offered within the United States. Its enterprise SaaS platform, Bestow Protect, enables insurance carriers and partners who may have a broader, potentially international, customer base to utilize Bestow's technology. However, Bestow's own core business operations and market focus are centered on the U.S.

Street Address:

750 N St Paul St #1900

City:

Dallas

State/Province:

TX

Country:

USA

Bestow's Global Presence

Des Moines, IA, USA

Address: Historically, Bestow maintained an operational presence in Des Moines (e.g., 400 Locust St). With the company's strategic pivot to SaaS and increased adoption of remote/distributed work models, the scale and nature of physical office footprints beyond Dallas may have evolved.

Leveraged the region's deep insurance industry expertise to support policy administration and customer-facing roles. Bestow now emphasizes a flexible workforce model alongside its Dallas headquarters.

Buying Intent Signals for Bestow

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bestow

As of April 2025, Bestow' leadership includes:

Melbourne O'Banion - Co-Founder & Chief Executive Officer
Jonathan Abelmann - Co-Founder
Tannen Campbell - Chief Marketing Officer
Liz Colgrove - Chief People Officer

Investors of Bestow

Bestow has been backed by several prominent investors over the years, including:

Valar Ventures
New Enterprise Associates (NEA)
Breyer Capital
Sammons Financial Group
Core Innovation Capital
Morpheus Ventures
8VC
Centurion Life Insurance Company (acquired)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly announced specific executive hires or departures at Bestow have been limited over the past 12 months. The company has been undergoing a significant strategic transition to focus on its enterprise SaaS solutions. Such shifts often involve internal leadership restructuring and role realignments to support new business priorities, rather than frequent high-profile external executive movements.

Technology (Tech Stack) used by Bestow

Discover the tools Bestow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bestow Email Formats and Examples

Bestow likely uses standard corporate email address formats. The most common patterns for tech companies include [first].[last]@domain.com or [first_initial][last]@domain.com.

[first].[last]@bestow.com

Format

jane.doe@bestow.com

Example

90%

Success rate

News and media

CoveragerNovember 1, 2023

Bestow and Equitable Team Up to Offer Digital Term Life Insurance

Bestow announced a partnership with Equitable, a leading financial services company, to launch 'Term Trailblazer℠', a new fully digital term life insurance product. The offering leverages Bestow's robust SaaS platform, enabling Equitable’s financial professionals to provide a simplified life insurance purchasing experience to their clients....more

CoveragerMay 2, 2023

Bestow Lays Off More Employees As It Pivots To SaaS-Only Model

Bestow conducted a further round of layoffs, impacting approximately 18% of its then-current workforce (around 29 employees from a base of ~160). This action was part of the company's accelerated strategic shift to focus exclusively on its enterprise SaaS business and phase out its direct-to-consumer (DTC) insurance sales operations....more

Bestow Blog / PR NewswireFebruary 7, 2023

Bestow Launches New Partner Solution: Bestow Protect

Bestow officially launched Bestow Protect, its comprehensive suite of SaaS solutions designed to enable carriers, distributors, and advisors to offer digital life insurance experiences. This marked a significant step in its evolution to support the broader insurance ecosystem with its proprietary technology....more

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