What Does Best Western Hotels & Resorts Do?

Total employees1300
HeadquartersPhoenix
Founded1946

Best Western Hotels & Resorts is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. With 19 distinct brands and approximately 4,300 hotels in over 100 countries and territories worldwide, Best Western provides a diverse range of accommodation options catering to both leisure and business travelers. Known for its commitment to quality, service, and value, the company operates on a unique member-owned model, meaning individual hotels are independently owned and operated while adhering to Best Western's global brand standards.

Where Is Best Western Hotels & Resorts's Headquarters?

HQ Function

The headquarters serves as the central command for global operations, brand management, marketing strategies, technology development, and provides comprehensive support services to its member hotels worldwide.

Notable Features:

The Phoenix headquarters is a modern corporate office facility designed to support a large workforce and foster collaboration. While not famed for specific architectural marvels, it's equipped with contemporary amenities for its employees.

Work Culture:

The work culture at Best Western's headquarters is often described as member-focused, collaborative, and supportive, reflecting its hospitality roots. There's an emphasis on teamwork and delivering value to both guests and hotel owners.

HQ Significance:

This location is pivotal as it houses the core leadership and operational teams that drive the global strategy, maintain brand consistency, and innovate for the entire network of Best Western branded properties.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Best Western's core values such as customer care, quality, integrity, and community, by providing a professional and efficient hub for its global network.

Location:

Best Western Hotels & Resorts, as part of BWH Hotel Group, supports a vast global network of approximately 4,300 hotels in over 100 countries and territories. Globally, the company provides functions such as international reservations systems, global marketing campaigns, quality assurance programs, training, and operational support to its independently owned and operated member hotels, ensuring a consistent brand experience for travelers worldwide.

Street Address:

20400 N. 29th Avenue

City:

Phoenix

State/Province:

Arizona

Country:

USA

Where Else Does Best Western Hotels & Resorts Operate Around the World?

Dublin, Ireland

Address: BWH Hotel Group, 71 Sir John Rogerson’s Quay, Dublin 2, Ireland

The Dublin office strategically positions Best Western to effectively manage and grow its portfolio in the diverse EMEA market, adapting global strategies to local needs and capitalizing on regional travel and hospitality trends.

Bangkok, Thailand

Address: BWH Hotel Group Regional Head Office – Asia, Unit 5A-2, 5/F, Gaysorn Tower, 127 Gaysorn Road, Lumpini, Pathumwan, Bangkok 10330, Thailand

The Bangkok office enables Best Western to cater to the rapidly growing and dynamic Asian hospitality market, providing localized support and driving expansion efforts tailored to the unique characteristics of various Asian countries.

Buying Intent Signals for Best Western Hotels & Resorts

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Best Western Hotels & Resorts? Meet the Executive Team

As of April 2025, Best Western Hotels & Resorts' leadership includes:

Lawrence (Larry) M. Cuculic - President and Chief Executive Officer, BWH Hotel Group
Ron Pohl - President of International Operations and President of WorldHotels, BWH Hotel Group
Michael Morton - Senior Vice President, Brand Management and Member Services, BWH Hotel Group
Jay Pricher - Senior Vice President and General Counsel, BWH Hotel Group
Melissa Ruminot - Senior Vice President and Chief Human Resources Officer, BWH Hotel Group
Jay Hubbs - Senior Vice President, Advertising, Marketing, Innovation and Analytics, BWH Hotel Group

Who's Investing in Best Western Hotels & Resorts?

Best Western Hotels & Resorts has been backed by several prominent investors over the years, including:

Member Hotel Owners (Best Western operates on a membership model where independently owned and operated hotels are its primary stakeholders and effectively its 'investors')

What Leadership Changes Has Best Western Hotels & Resorts Seen Recently?

Hire1
Exits0

In the past year, BWH Hotel Group (parent of Best Western) has seen strategic leadership appointments, notably strengthening its Human Resources division with a key promotion, reflecting an ongoing commitment to talent development and organizational excellence.

New Appointments:

Melissa Ruminot, Melissa Ruminot promoted to SVP and CHRO, highlighting internal talent growth and focus on human capital strategy.

What Technology (Tech Stack) Is Used byBest Western Hotels & Resorts?

Discover the tools Best Western Hotels & Resorts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Best Western Hotels & Resorts Email Formats and Examples

Best Western Hotels & Resorts (BWH Hotel Group) commonly uses standard corporate email formats. The most prevalent patterns are firstname.lastname@bwhhotelgroup.com or firstname.lastname@bestwestern.com. Variations might exist depending on the department or region.

firstname.lastname@bwhhotelgroup.com (or @bestwestern.com)

Format

jane.doe@bwhhotelgroup.com

Example

75%

Success rate

What's the Latest News About Best Western Hotels & Resorts?

Hospitality Net • May 16, 2024

Best Western Plus Opens In South Padre Island, Texas

Best Western Hotels & Resorts announced the opening of the Best Western Plus South Padre Island, a newly renovated property offering 80 rooms and modern amenities for travelers visiting the popular Texas coastal destination....more

Hospitality Net • April 10, 2024

BWH Hotels Expands Global Collection with Addition of 15 New Hotels in Q1 2024

BWH Hotels (parent company of Best Western) announced the addition of 15 new hotels to its global portfolio across North America, Europe, and Asia in the first quarter of 2024, highlighting continued growth across its diverse brands....more

Best Western Press Release • February 27, 2024

BWH HOTEL GROUP CELEBRATES RECORD REVENUE AND INDUSTRY-LEADING RESULTS IN 2023

BWH Hotel Group announced a successful 2023, achieving $1.1 billion in revenue for its loyalty program and $2.1 billion in total revenue, alongside significant growth in its loyalty program membership....more

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