Beserk
Beserk's Overview
Beserk is Australia's largest and longest-running online retailer specializing in alternative fashion, gothic clothing, pop culture merchandise, cruelty-free makeup, homewares, and collectibles. Founded in 2000, Beserk started as a small market stall and has grown into a major e-commerce destination, stocking over 200 brands and more than 20,000 unique products. They cater to a diverse community seeking unique, expressive, and alternative lifestyle products, offering fast shipping across Australia and internationally. Beserk prides itself on its extensive range, customer service, and passion for all things alternative and pop culture.
Where is Beserk's Headquarters?
HQ Function
Serves as the central operational hub, encompassing warehousing for over 20,000 unique products, e-commerce order fulfillment, customer service operations, and overall business management for Australia's largest online alternative retailer.
Notable Features:
A modern, spacious warehouse facility optimized for high-volume e-commerce logistics, enabling efficient storage, picking, packing, and shipping of a diverse range of alternative fashion, accessories, homewares, and pop culture merchandise.
Work Culture:
Beserk fosters a vibrant, inclusive, and creative work culture, reflecting the alternative and pop-culture products it champions. Employees likely share a passion for individuality and self-expression, contributing to a dynamic and customer-focused team environment.
HQ Significance:
The Brendale headquarters is pivotal to Beserk's market leadership, acting as the logistical backbone that supports its extensive online catalog and its ability to serve a nationwide customer base and international shoppers promptly.
Values Reflected in HQ: The headquarters embodies Beserk's commitment to customer satisfaction through efficient operations, a passion for the diverse and unique products offered, and the celebration of alternative culture and individual expression.
Location:
While headquartered and primarily serving Australia, Beserk has a global reach through its e-commerce platform, shipping its wide array of alternative clothing, pop culture merchandise, and other unique products to customers internationally. Their global presence is facilitated by online sales and international shipping capabilities, allowing enthusiasts worldwide to access their extensive catalog.
Street Address:
Unit 3, 26-28 Terrence Road
City:
Brendale
State/Province:
QLD
Country:
Australia
Beserk's Global Presence
Buying Intent Signals for Beserk
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Beserk
As of April 2025, Beserk' leadership includes:
Investors of Beserk
Beserk has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, Beserk does not typically publicize changes in its executive team. No specific executive hires or exits have been publicly announced in the last 12 months.
Technology (Tech Stack) used by Beserk
Discover the tools Beserk uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Beserk Email Formats and Examples
Beserk primarily utilizes email for customer service inquiries, order confirmations, shipping notifications, and marketing communications to its subscribers. Official communications typically originate from email addresses associated with their @beserk.com.au domain. For customer support, they provide specific contact addresses like help@beserk.com.au.
A common speculative format for internal business emails could be [first_name]@beserk.com.au. Customer service emails use dedicated addresses like help@beserk.com.au.
Format
help@beserk.com.au (official customer service), faye@beserk.com.au (speculative example for founder)
Example
60%
Success rate
News and media
statements.qld.gov.au (Queensland Government) • July 22, 2022
Beserk Receives Business Basics Grant for Inventory Management System
Beserk Pty Ltd, an online retailer based in Brendale, was awarded a $9,000 Business Basics Grant from the Queensland Government. The funding was allocated to implement a new inventory management system, aimed at enhancing the company's operational efficiency and supporting its continued growth in the e-commerce sector....more
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