Bershka
Bershka's Overview
Bershka is a fashion retail company established in April 1998 by the Spanish group Inditex. It targets young, adventurous consumers who are aware of the latest trends in music, social media, and technology. Bershka offers a wide range of clothing, footwear, and accessories through its three main lines: Bershka, BSK, and Man. The brand is known for its dynamic store environments designed as spacious meeting points where customers can enjoy fashion, music, and art. Bershka has a strong global presence with stores in numerous countries and a significant online retail operation, constantly refreshing its collections to provide fast fashion at accessible prices.
Where is Bershka's Headquarters?
HQ Function
The Inditex headquarters in Arteixo is the global operational hub for all its brands, including Bershka. It centralizes core functions such as design, product development, pattern making, sourcing, logistics, distribution, technology, marketing strategy, and corporate management.
Notable Features:
The Inditex campus is renowned for its modern, sustainable architecture, vast green areas, and technologically advanced facilities. It includes design studios, pilot stores, automated logistics centers, photographic studios, canteens, a gym, and even a nursery for employees' children. The complex emphasizes energy efficiency and environmental responsibility.
Work Culture:
The work culture at Inditex, which extends to Bershka, is characterized by its fast-paced, dynamic, and highly collaborative environment. There's a strong emphasis on creativity, innovation, customer focus, and a passion for fashion. Employees are often encouraged to be proactive and adaptable within a multicultural setting.
HQ Significance:
The Arteixo headquarters is the epicenter of Inditex's 'fast fashion' business model. Its integrated design, production, and logistics capabilities allow Bershka and other brands to respond rapidly to changing market trends and efficiently distribute products to stores worldwide.
Values Reflected in HQ: The headquarters embodies Inditex's core values of customer centricity, teamwork, innovation, efficiency, and an increasing commitment to sustainability, visible in its design, operations, and employee amenities.
Location:
Bershka has a significant global footprint, with physical stores in prime locations across more than 70 countries in Europe, the Americas, Asia, and Africa. Alongside its extensive retail network, Bershka operates a robust e-commerce platform, making its fashion accessible to an even wider international audience. Globally, functions supported include localized retail operations, in-country marketing and PR, customer service, and adaptation of product assortments to meet regional tastes and demands, all coordinated with the central strategy from Spain.
Street Address:
Avenida de la Diputación, Edificio Inditex
City:
Arteixo
State/Province:
A Coruña, Galicia
Country:
Spain
Bershka's Global Presence
Paris, Île-de-France/France
Address: 80 Rue de Rivoli, 75004 Paris, France (Inditex Group Office)
To strengthen Inditex's brand portfolio, including Bershka, in France, by adapting global strategies to local consumer preferences, overseeing the retail network, and driving market growth in a key European fashion capital.
Milan, Lombardy/Italy
Address: Largo Corsia Dei Servi, 3, 20122 Milan, Italy (Inditex Group Office)
To manage and expand Inditex's presence, including Bershka, in Italy, ensuring brand strategies resonate with the Italian fashion landscape and consumer base, and to leverage Milan's status as a global fashion hub.
Buying Intent Signals for Bershka
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Executive Team of Bershka
As of April 2025, Bershka' leadership includes:
Investors of Bershka
Bershka has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced new hires or exits specifically for Bershka's top brand-level directorship have been noted in the last 12-18 months. Key leadership roles within the parent company Inditex, which directly influence Bershka, have remained stable during this period under CEO Óscar García Maceiras and Chairwoman Marta Ortega Pérez, whose appointments were effective April 2022. Any significant changes within Inditex's broader executive team are typically reported by the group.
Technology (Tech Stack) used by Bershka
Discover the tools Bershka uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bershka Email Formats and Examples
As Bershka is part of the Inditex group, corporate email communications often utilize Inditex domain names. Common email formats at large corporations like Inditex typically involve combinations of the employee's first name, last name, or initials.
Common Inditex group formats: [firstinitial][lastname]@inditex.com (e.g., jsmith@inditex.com) or [firstname].[lastname]@inditex.com (e.g., jane.smith@inditex.com). Less commonly, brand-specific emails like [firstinitial][lastname]@bershka.com might be used for certain roles.
Format
aflorezd@inditex.com (hypothetical example for Bershka Director using Inditex domain)
Example
80%
Success rate
News and media
Marketing Dive • December 5, 2023
Bershka unveils AI-generated campaign starring digital models
Bershka launched 'Generation Bershka,' a digital-first campaign featuring AI-generated imagery and digital models. This initiative aims to engage its young, tech-savvy audience by leveraging cutting-edge technology and aesthetics inspired by the metaverse....more
FashionUnited • September 20, 2023
Inditex’s Bershka pilots new store concept in Milan
Bershka introduced a new, immersive store concept at its flagship location in Milan's Vittorio Emanuele. The redesigned space offers enhanced digital experiences, innovative product displays, and a greater focus on customer interaction, aiming to merge physical and digital retail environments....more
Retail Gazette • July 26, 2023
Bershka launches ‘phygital’ collection with K-Pop group Ateez that links to TikTok filters
Bershka collaborated with K-Pop group Ateez on a 'phygital' clothing collection. The collection features items that unlock exclusive TikTok filters when scanned, blending physical garments with digital experiences to engage with its target audience....more
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