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BerryWorld's Overview

Total employees120
HeadquartersBroxbourne
Founded1994

BerryWorld is a leading international soft fruit specialist, dedicated to breeding, growing, and marketing a wide variety of berries, including strawberries, raspberries, blueberries, and blackberries. They work with a global network of growers and supply major retailers, food service companies, and wholesale markets, focusing on quality, innovation, and sustainability in the berry supply chain. Since October 2022, BerryWorld is part of Agroberries.

Where is BerryWorld's Headquarters?

HQ Function

Serves as the main administrative, strategic planning, and global coordination center for BerryWorld's operations, including international sales, marketing, and supply chain management for Europe and other regions.

Notable Features:

Modern office facilities designed to support collaboration, innovation in the fresh produce sector, and efficient global operations. It likely includes spaces for product quality assessment and team coordination.

Work Culture:

A dynamic, collaborative, and results-oriented environment focused on innovation in agriculture and food supply chains. There is an emphasis on quality, sustainability, and building strong, long-term relationships with growers, customers, and partners.

HQ Significance:

The UK headquarters is pivotal for managing BerryWorld's extensive global network of growers and its distribution channels to major retailers, particularly across Europe. It plays a key role in implementing the group's strategy for varietal development and market expansion.

Values Reflected in HQ: The headquarters likely embodies BerryWorld's commitment to excellence, innovation, global collaboration, and sustainable practices in the berry industry.

Location:

BerryWorld, as part of Agroberries, operates on a global scale. Its functions include advanced varietal development through extensive breeding programs, international sourcing from a carefully selected network of growers across numerous continents (Europe, Africa, Americas, Australia), stringent quality assurance processes, strategically located packing facilities, sophisticated global logistics and supply chain management, and targeted marketing and sales operations catering to major retailers, food service companies, and wholesale markets worldwide. This integrated approach ensures year-round availability of high-quality, flavorful berries to consumers globally.

Street Address:

Turnford Place, Turnford

City:

Broxbourne

State/Province:

Hertfordshire

Country:

United Kingdom

BerryWorld's Global Presence

Maasdijk, Netherlands

Address: BerryWorld Europe BV, Transportweg 21, 2676 LM Maasdijk, The Netherlands

To manage and expand BerryWorld's presence in the continental European market, ensuring efficient supply, maintaining quality standards, and fostering relationships with regional retailers and growers.

Moguer, Huelva, Spain

Address: BerryWorld Spain, S.L.U., Polígono Industrial La Gravera, C/ Lújar, parcela 1, 21800 Moguer, Huelva, Spain

To secure a consistent and high-quality supply of berries from Spain, supporting BerryWorld's year-round availability programs for its European and international customers.

Cavaillon, France

Address: BerryWorld France SAS, Marché Gare, MIN, Avenue de la Garrigue, 84300 Cavaillon, France

To serve the French market effectively with a dedicated team, managing local supply chain logistics and strengthening BerryWorld's brand in France.

Paarl, South Africa

Address: BerryWorld South Africa (Pty) Ltd, Zomerlust Office Park, Block 3, 151 Main Road, Paarl 7646, South Africa

To leverage Southern Africa's growing seasons for continuous global berry supply, particularly during the Northern Hemisphere's off-season, and to develop new growing opportunities.

Taringa, QLD, Australia

Address: BerryWorld Australia Pty Ltd, Level 1, 200-212 Moggill Road, Taringa, QLD 4068, Australia

To establish and grow BerryWorld's footprint in Australasia by introducing innovative berry genetics and supporting local production and market development.

Kingsville, Ontario, Canada (via partnership)

Address: c/o Mastronardi Produce Ltd., 2100 Road 4 East, Kingsville, ON N9Y 2E5, Canada

To expand the reach and availability of BerryWorld's exclusive berry varieties to consumers across the significant North American market through a strategic alliance.

Buying Intent Signals for BerryWorld

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BerryWorld

As of April 2025, BerryWorld' leadership includes:

Wil Beekers - CEO, BerryWorld Group
Adrian Olins - Group Commercial Director
Paul Avery - Group Finance Director
Tim Newton - Group Technical Director
Samuel Rowe - Managing Director, BerryWorld United Kingdom

Investors of BerryWorld

BerryWorld has been backed by several prominent investors over the years, including:

Agroberries

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Following its acquisition by Agroberries in late 2022, BerryWorld experienced key leadership transitions in early 2023, notably with Wil Beekers assuming the role of Group CEO. These changes aimed to integrate the strengths of both companies and drive future growth.

Departures

Adam Olins, Adam Olins stepped down as CEO and transitioned to a non-executive director role within BerryWorld Group.

New Appointments:

Wil Beekers, Wil Beekers was appointed as the new CEO for BerryWorld Group, bringing extensive industry experience to lead the company's next phase of development.

Technology (Tech Stack) used by BerryWorld

Discover the tools BerryWorld uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BerryWorld Email Formats and Examples

BerryWorld likely utilizes standard corporate email address formats. The most common patterns for companies of its nature are [first].[last]@berryworld.com or [first_initial][last]@berryworld.com. These formats are widely adopted for their clarity and professionalism.

[first].[last]@berryworld.com or [first_initial][last]@berryworld.com

Format

jane.doe@berryworld.com or jdoe@berryworld.com

Example

80%

Success rate

News and media

BerryWorld NewsJune 15, 2023

BerryWorld Varieties Recognised with Prestigious Superior Taste Awards

Several exclusive BerryWorld berry varieties, including BeeHonest™ Pink Raspberries and BerryWorld® Midnight™ Blackberries, were honored with Superior Taste Awards by the International Taste Institute. This highlights the company's ongoing commitment to superior flavor and quality through its dedicated breeding programs....more

FreshPlazaOctober 12, 2022

Agroberries and BerryWorld Join Forces to Create Global Berry Powerhouse

Agroberries, a major global vertically-integrated berry producer and exporter, completed its acquisition of BerryWorld. The strategic combination aims to establish a comprehensive, year-round, full-service global berry platform, leveraging their combined expertise in genetics, production, and international market access....more

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