highperformr logo

BerryAlloc's Overview

Total employees181
HeadquartersMenen
Founded1995

BerryAlloc NV is a prominent international manufacturer specializing in a wide range of interior flooring solutions, including laminate, vinyl planks and tiles (LVT), and parquet. Known for its innovation, design, and quality, BerryAlloc offers durable and aesthetically pleasing flooring for both residential and commercial applications. The company emphasizes sustainability in its production processes and product offerings, striving to combine style with environmental responsibility. BerryAlloc is part of the Beaulieu International Group (B.I.G.), a global leader in raw chemical materials, semi-finished engineered products, and finished floor coverings.

Where is BerryAlloc's Headquarters?

HQ Function

Serves as the central hub for BerryAlloc's global operations, including strategic planning, product development, marketing, sales coordination, and administrative functions for its flooring solutions.

Notable Features:

The Menen facility likely houses advanced R&D laboratories for flooring innovation, extensive showrooms displaying their comprehensive product range, and modern office spaces. Given its manufacturing roots, it may be co-located with or near key production lines.

Work Culture:

Expected to be dynamic, innovative, and collaborative, with a strong focus on product quality, cutting-edge design in flooring technology, and superior customer satisfaction. As an integral part of B.I.G., it likely fosters a culture of international business excellence and continuous improvement.

HQ Significance:

The Menen headquarters is strategically vital for managing BerryAlloc's international brand presence, steering its product development pipeline, and overseeing its extensive distribution network across Europe and globally. Its location in a prominent industrial region of Belgium provides logistical advantages and access to skilled labor.

Values Reflected in HQ: The headquarters likely embodies BerryAlloc's core values: commitment to superior quality, relentless innovation in design and material technology, a customer-centric approach, and an increasing dedication to sustainable manufacturing practices and environmentally friendly products.

Location:

BerryAlloc NV, operating under the umbrella of Beaulieu International Group, boasts a substantial global footprint with its products available in over 40 countries. This worldwide reach is supported by its primary production facilities in Belgium (Menen), Norway (Lyngdal), and France, complemented by an extensive network of sales offices, dedicated sales teams, and distribution partners across Europe, North America, Asia, and other international markets. Key global functions include international sales and marketing strategy, coordinated product distribution and logistics, global customer support services, and collaborative research and development efforts across its various operational sites.

Street Address:

Industrielaan 100

City:

Menen

State/Province:

West Flanders

Country:

Belgium

BerryAlloc's Global Presence

Lyngdal, Agder, Norway

Address: Fiboveien 26, 4580 Lyngdal, Norway

Functions as a primary production and innovation center for specialized BerryAlloc flooring products, supplying markets in Scandinavia, Europe, and other global regions with durable and technologically advanced flooring solutions.

Estrées-Saint-Denis, Oise, France

Address: Zone Industrielle, Rue de la Couture, 60190 Estrées-Saint-Denis, France

Bolsters BerryAlloc's market presence and penetration in France and neighboring countries, ensuring timely product availability and dedicated customer support for the region.

Buying Intent Signals for BerryAlloc

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BerryAlloc

As of April 2025, BerryAlloc' leadership includes:

Tim Devos - Managing Director, BerryAlloc
Wim Coppens - Vice President, Beaulieu Flooring Solutions (Parent Division)
Frederic Fiers - Sales Director Europe, BerryAlloc
Lieve Vermeulen - Marketing Director, BerryAlloc

Investors of BerryAlloc

BerryAlloc has been backed by several prominent investors over the years, including:

Beaulieu International Group (B.I.G.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements for BerryAlloc NV within the strict last 12-month period (May 2023 - May 2024) are not widely publicized. Major leadership changes are typically announced by the parent company, Beaulieu International Group (B.I.G.), or may occur internally without public disclosure. Tim Devos was appointed Managing Director in January 2023, which is slightly outside this specific 12-month window.

Technology (Tech Stack) used by BerryAlloc

Discover the tools BerryAlloc uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BerryAlloc Email Formats and Examples

BerryAlloc NV likely employs a common corporate email format, typically combining an employee's first and last name. This structure facilitates professional communication both internally and externally.

firstname.lastname@berryalloc.com

Format

jane.doe@berryalloc.com

Example

85%

Success rate

News and media

BerryAlloc Official BlogJanuary 2024

BerryAlloc Showcases Innovations and Sustainability at DOMOTEX 2024

BerryAlloc participated in DOMOTEX 2024, a leading trade fair for floor coverings, presenting its latest product innovations and sustainability initiatives. The showcase included new designs in their laminate, vinyl, and parquet ranges, emphasizing eco-friendly materials and production processes....more

Floor Covering WeeklyFebruary 7, 2024

BerryAlloc Unveils New Chateau Java Laminate Flooring

BerryAlloc introduced its new Chateau Java laminate flooring, expanding its popular Chateau collection. The new design features a rich, dark wood look, aiming to bring a sense of warmth and sophistication to interiors, reflecting current design trends....more

Tomorrow's Contract FloorsOctober 26, 2023

BerryAlloc Highlights High-Tech Laminate for Durability and Style

BerryAlloc emphasized the benefits of its high-tech laminate flooring, renowned for extreme durability, water resistance, and sophisticated designs. These products are positioned as ideal solutions for high-traffic commercial spaces and demanding residential environments....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including BerryAlloc, are just a search away.