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Bermuda Tourism Authority's Overview

Total employees78
HeadquartersHamilton
Founded2014

The Bermuda Tourism Authority (BTA) is an independent, private-sector-led, and award-winning organization. It serves as the official destination marketing organization for Bermuda, responsible for promoting the island as a world-class destination for leisure and group travel. The BTA works with local and international partners to drive tourism growth, enhance visitor experiences, and support the economic prosperity of Bermuda through innovative marketing, sales, and product development strategies.

Where is Bermuda Tourism Authority's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic planning, global marketing direction, industry partnerships, research, administrative functions, and overall management of Bermuda's tourism initiatives.

Notable Features:

Modern office facilities situated in a prominent commercial area of Hamilton, designed to support a dynamic and collaborative work environment.

Work Culture:

The work culture at the BTA headquarters is characterized by dynamism, collaboration, innovation, and a strong focus on results. Employees are passionate about promoting Bermuda and work in an entrepreneurial and forward-thinking environment.

HQ Significance:

The headquarters is pivotal for coordinating Bermuda's national tourism strategy, engaging with local industry partners, and spearheading initiatives to enhance the island's appeal to global travelers.

Values Reflected in HQ: The headquarters reflects values of accountability, transparency, collaboration, innovation, and a deep commitment to the sustainable growth of Bermuda's tourism industry.

Location:

The Bermuda Tourism Authority maintains a global presence through its headquarters in Hamilton, Bermuda, a key office in New York City focused on the North American market, and strategic partnerships with representative agencies in other important international markets, including the UK and Europe. Its global functions encompass international marketing campaigns, public relations, travel trade engagement, event promotion, and market research to attract visitors worldwide.

Street Address:

22 Church Street

City:

Hamilton

State/Province:

HM 11

Country:

Bermuda

Bermuda Tourism Authority's Global Presence

New York, NY/USA

Address: 675 Third Avenue, 20th Floor, New York, NY 10017, USA

To drive tourism growth from the United States and Canada by engaging with travel trade professionals, media outlets, and directly with consumers through targeted campaigns and partnerships.

Buying Intent Signals for Bermuda Tourism Authority

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bermuda Tourism Authority

As of April 2025, Bermuda Tourism Authority' leadership includes:

Tracy Berkeley - Chief Executive Officer
Jakia Wolffe - VP, Operations & Interim Chief Financial Officer
Jamari Douglas - VP, Marketing, PR & Communications
Erin Smith - Chief Information Officer
Tashae Thompson - VP, Experiences

Investors of Bermuda Tourism Authority

Bermuda Tourism Authority has been backed by several prominent investors over the years, including:

The Bermuda Tourism Authority is a quasi-autonomous non-governmental organisation (quango). It is primarily funded through government grants (derived from a portion of airport departure tax, hotel occupancy tax, and cruise passenger fees) and other tourism-related revenue streams, rather than by traditional equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past 12-18 months, the Bermuda Tourism Authority has seen key leadership appointments and transitions, including the confirmation of a new CEO and appointments to Vice President roles to strengthen its marketing and operational capabilities. No major executive departures have been publicly announced in the immediate last 12 months.

New Appointments:

Tracy Berkeley, Tracy Berkeley confirmed as permanent Chief Executive Officer.
Jamari Douglas, Jamari Douglas appointed as new VP, Marketing, PR & Communications.
Jakia Wolffe, Jakia Wolffe appointed as Interim Chief Financial Officer, in addition to her role as VP of Operations.
Tashae Thompson, Tashae Thompson appointed as new VP of Experiences.

Technology (Tech Stack) used by Bermuda Tourism Authority

Discover the tools Bermuda Tourism Authority uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bermuda Tourism Authority Email Formats and Examples

The Bermuda Tourism Authority commonly uses the email format of the first initial followed by the last name.

[first_initial][last]@bermudatourism.com

Format

jdoe@bermudatourism.com

Example

90%

Success rate

News and media

BernewsMay 8, 2024

Bermuda Tourism Authority Welcomes United Airlines Inaugural Flight From Newark

The Bermuda Tourism Authority (BTA) and partners celebrated the arrival of United Airlines’ inaugural direct flight from Newark, New Jersey to Bermuda, enhancing airlift capacity for the upcoming peak season....more

The Royal GazetteApril 25, 2024

Bermuda Tourism Authority sees good signs in first-quarter air arrivals

The Bermuda Tourism Authority reported encouraging air arrival figures for the first quarter of 2024, suggesting a positive outlook for the island's tourism sector's recovery and growth....more

Bermuda Tourism AuthorityMarch 7, 2024

Bermuda Tourism Authority Announces 2023 Year-End Tourism Arrival Statistics

The BTA released its 2023 year-end tourism statistics, indicating a 27% increase in total visitors compared to 2022, and outlined performance across various metrics including air arrivals, cruise passengers, and visitor spending....more

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