Bergstrom Automotive is one of the largest privately held automotive retailers in the United States, headquartered in Neenah, Wisconsin. Founded in 1982 by John F. Bergstrom, the company operates numerous dealerships across Wisconsin, representing a wide array of new and used vehicle brands including luxury, domestic, and import manufacturers. Beyond sales, Bergstrom Automotive provides comprehensive automotive services, including maintenance, repair, parts, and collision centers. The company is known for its 'guest-centric' philosophy, emphasizing customer satisfaction, community involvement, and a strong team culture among its over 1,600 employees.
Serves as the central administrative, strategic, and operational hub for Bergstrom Automotive's extensive network of dealerships. Key functions include executive leadership, finance, human resources, marketing, IT, and dealership support services.
Located in the Neenah Center, a prominent office building in downtown Neenah, offering modern facilities. The headquarters supports a significant corporate staff dedicated to the overall management of the dealership group.
Emphasizes a family-owned business ethos combined with professional management. Core values include integrity, guest service, teamwork, and community support. The environment aims to be collaborative and performance-driven.
The nerve center for Bergstrom Automotive, driving the company's growth, operational standards, and brand consistency across all its locations. It plays a crucial role in strategic planning and maintaining the company's market leadership in Wisconsin.
Bergstrom Automotive's operations are primarily concentrated within the state of Wisconsin, USA. While they partner with global automotive manufacturers to source vehicles and parts, their direct dealership operations, sales, and service centers are located exclusively in Wisconsin, serving local and regional communities.
1 Neenah Center, Suite 600
Neenah
WI
USA
Address: 3060 N Victory Ln, Appleton, WI 54913 (Bergstrom Lexus of Appleton)
Provides a dedicated sales and service point for Lexus enthusiasts and luxury car buyers in Appleton and the surrounding Fox Cities region, upholding the high standards of the Lexus brand.
Address: 1500 S Ashland Ave, Green Bay, WI 54304 (Bergstrom Chevrolet of Green Bay)
Serves the diverse automotive needs of the Green Bay metropolitan area, providing access to popular Chevrolet models and comprehensive after-sales support for a large customer base in Northeast Wisconsin.
Address: 1020 N Gammon Rd, Madison, WI 53717 (Bergstrom Automotive of Madison - multiple brands)
Acts as a major hub for luxury and high-performance vehicle sales and service in the Greater Madison area and Southern Wisconsin, catering to a discerning clientele.
Address: 301 N Washburn St, Oshkosh, WI 54904 (Bergstrom Ford of Oshkosh)
Key dealership for Ford customers in Oshkosh and surrounding communities, providing access to popular trucks, SUVs, and cars, and supporting the local economy.
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As of April 2025, Bergstrom Automotive' leadership includes:
Bergstrom Automotive has been backed by several prominent investors over the years, including:
As a privately held company, Bergstrom Automotive does not typically publicize executive team changes extensively through major news channels. No significant new hires or exits at the C-suite executive level (Chairman, CEO, COO, CFO) have been widely reported in the last 12 months, indicating stability in the core leadership team.
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Bergstrom Automotive generally uses a consistent email format for its employees, typically combining the first initial and last name with their domain @bergstromauto.com. Other formats like firstname.lastname@bergstromauto.com may also be in use.
[first_initial][last_name]@bergstromauto.com (e.g., jsmith@bergstromauto.com)
Format
tbergstrom@bergstromauto.com
Example
80%
Success rate
WBAY ABC 2 Green Bay • 2023-10-26
Bergstrom Automotive announced plans to construct a new state-of-the-art dealership in Howard, Wisconsin. The facility will feature multiple automotive brands and is expected to enhance their service offerings in the Green Bay area....more
Fox 11 News (WLUK) • 2023-07-20
Bergstrom Automotive revealed plans for a significant expansion project in Grand Chute, near Appleton. This development includes new facilities and aims to consolidate several brands, improving customer experience and operational efficiency in the Fox Valley....more
University of Wisconsin Oshkosh News • 2023-05-13
John F. Bergstrom, Executive Chairman of Bergstrom Automotive, was awarded the Chancellor’s Medallion by the University of Wisconsin Oshkosh for his significant contributions to the university and the community, highlighting his philanthropic efforts and leadership....more
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