Bergstrom Automotive
Bergstrom Automotive's Overview
Bergstrom Automotive is one of the largest privately held automotive retailers in the United States, headquartered in Neenah, Wisconsin. Founded in 1982 by John F. Bergstrom, the company operates numerous dealerships across Wisconsin, representing a wide array of new and used vehicle brands including luxury, domestic, and import manufacturers. Beyond sales, Bergstrom Automotive provides comprehensive automotive services, including maintenance, repair, parts, and collision centers. The company is known for its 'guest-centric' philosophy, emphasizing customer satisfaction, community involvement, and a strong team culture among its over 1,600 employees.
Where is Bergstrom Automotive's Headquarters?
HQ Function
Serves as the central administrative, strategic, and operational hub for Bergstrom Automotive's extensive network of dealerships. Key functions include executive leadership, finance, human resources, marketing, IT, and dealership support services.
Notable Features:
Located in the Neenah Center, a prominent office building in downtown Neenah, offering modern facilities. The headquarters supports a significant corporate staff dedicated to the overall management of the dealership group.
Work Culture:
Emphasizes a family-owned business ethos combined with professional management. Core values include integrity, guest service, teamwork, and community support. The environment aims to be collaborative and performance-driven.
HQ Significance:
The nerve center for Bergstrom Automotive, driving the company's growth, operational standards, and brand consistency across all its locations. It plays a crucial role in strategic planning and maintaining the company's market leadership in Wisconsin.
Values Reflected in HQ: Professionalism, community commitment (being in a central business location), and operational excellence, all managed from this central point.
Location:
Bergstrom Automotive's operations are primarily concentrated within the state of Wisconsin, USA. While they partner with global automotive manufacturers to source vehicles and parts, their direct dealership operations, sales, and service centers are located exclusively in Wisconsin, serving local and regional communities.
Street Address:
1 Neenah Center, Suite 600
City:
Neenah
State/Province:
WI
Country:
USA
Bergstrom Automotive's Global Presence
Appleton, WI, USA
Address: 3060 N Victory Ln, Appleton, WI 54913 (Bergstrom Lexus of Appleton)
Provides a dedicated sales and service point for Lexus enthusiasts and luxury car buyers in Appleton and the surrounding Fox Cities region, upholding the high standards of the Lexus brand.
Green Bay, WI, USA
Address: 1500 S Ashland Ave, Green Bay, WI 54304 (Bergstrom Chevrolet of Green Bay)
Serves the diverse automotive needs of the Green Bay metropolitan area, providing access to popular Chevrolet models and comprehensive after-sales support for a large customer base in Northeast Wisconsin.
Madison, WI, USA
Address: 1020 N Gammon Rd, Madison, WI 53717 (Bergstrom Automotive of Madison - multiple brands)
Acts as a major hub for luxury and high-performance vehicle sales and service in the Greater Madison area and Southern Wisconsin, catering to a discerning clientele.
Oshkosh, WI, USA
Address: 301 N Washburn St, Oshkosh, WI 54904 (Bergstrom Ford of Oshkosh)
Key dealership for Ford customers in Oshkosh and surrounding communities, providing access to popular trucks, SUVs, and cars, and supporting the local economy.
Buying Intent Signals for Bergstrom Automotive
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Bergstrom Automotive
As of April 2025, Bergstrom Automotive' leadership includes:
Investors of Bergstrom Automotive
Bergstrom Automotive has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, Bergstrom Automotive does not typically publicize executive team changes extensively through major news channels. No significant new hires or exits at the C-suite executive level (Chairman, CEO, COO, CFO) have been widely reported in the last 12 months, indicating stability in the core leadership team.
Technology (Tech Stack) used by Bergstrom Automotive
Discover the tools Bergstrom Automotive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bergstrom Automotive Email Formats and Examples
Bergstrom Automotive generally uses a consistent email format for its employees, typically combining the first initial and last name with their domain @bergstromauto.com. Other formats like firstname.lastname@bergstromauto.com may also be in use.
[first_initial][last_name]@bergstromauto.com (e.g., jsmith@bergstromauto.com)
Format
tbergstrom@bergstromauto.com
Example
80%
Success rate
News and media
WBAY ABC 2 Green Bay • 2023-10-26
Bergstrom Automotive to Build New Dealership in Howard
Bergstrom Automotive announced plans to construct a new state-of-the-art dealership in Howard, Wisconsin. The facility will feature multiple automotive brands and is expected to enhance their service offerings in the Green Bay area....more
Fox 11 News (WLUK) • 2023-07-20
Bergstrom Automotive Announces Expansion in Fox Valley
Bergstrom Automotive revealed plans for a significant expansion project in Grand Chute, near Appleton. This development includes new facilities and aims to consolidate several brands, improving customer experience and operational efficiency in the Fox Valley....more
University of Wisconsin Oshkosh News • 2023-05-13
John F. Bergstrom Receives UW Oshkosh Chancellor’s Medallion
John F. Bergstrom, Executive Chairman of Bergstrom Automotive, was awarded the Chancellor’s Medallion by the University of Wisconsin Oshkosh for his significant contributions to the university and the community, highlighting his philanthropic efforts and leadership....more
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