Bergans of Norway
Bergans of Norway's Overview
Bergans Fritid AS, widely known as Bergans of Norway, is a venerable Norwegian company founded in 1908, renowned for its innovative and durable outdoor equipment and technical clothing. With over a century of experience, Bergans has equipped adventurers, explorers, and outdoor enthusiasts for expeditions in some of the world's most challenging environments. The company is committed to sustainability, quality craftsmanship, and functional design, offering a wide range of products including backpacks, tents, sleeping bags, and apparel for activities like skiing, hiking, and mountaineering. Bergans aims to inspire and enable more people to enjoy nature, regardless of conditions, by providing reliable and long-lasting gear.
Where is Bergans of Norway's Headquarters?
HQ Function
The Asker headquarters serves as the global nerve center for Bergans Fritid AS, housing executive leadership, product design and innovation teams, research and development, brand management, global marketing, sales strategy, and corporate administration.
Notable Features:
The headquarters is part of a modern development, potentially within the 'Powerhouse Hagaløkka' project, which is recognized for its cutting-edge, energy-positive design and strong emphasis on sustainability. The facility likely includes showrooms displaying the latest Bergans gear and collaborative workspaces fostering innovation.
Work Culture:
Bergans fosters a work culture rooted in a deep passion for the outdoors, driven by innovation, and upholding Norwegian design traditions. There's a strong emphasis on collaboration, sustainability throughout the value chain, and producing high-quality, functional, and durable outdoor products.
HQ Significance:
The headquarters symbolizes Bergans' enduring Norwegian heritage, its unwavering commitment to sustainable practices, and its prominent position in the global outdoor equipment market. It is central to developing and delivering products trusted by outdoor enthusiasts worldwide.
Values Reflected in HQ: The headquarters embodies Bergans' core values: sustainability (evident in its energy-efficient and eco-friendly design), innovation (through dedicated spaces for R&D and product development), quality (in its operations and environment), and a profound connection to Norwegian nature and outdoor traditions.
Location:
Bergans Fritid AS has a significant international footprint, with its products distributed and sold in numerous countries across Europe, North America, and Asia. This global reach is supported by a network of subsidiaries (like in Germany), distributors, retail partners, and e-commerce platforms. The company's global operations encompass international sales, marketing, brand building, customer service, and sometimes localized product adaptation to meet diverse market needs and outdoor conditions worldwide.
Street Address:
Hagaløkkveien 13
City:
Asker
State/Province:
Akershus
Country:
Norway
Bergans of Norway's Global Presence
Norderstedt, Germany
Address: Gutenbergring 69a, 22848 Norderstedt, Germany
To enhance Bergans' market penetration and brand visibility in Central Europe, adapt to local consumer preferences and market dynamics, manage key retailer relationships, and spearhead growth initiatives in one of Europe's most substantial outdoor markets.
Buying Intent Signals for Bergans of Norway
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Executive Team of Bergans of Norway
As of April 2025, Bergans of Norway' leadership includes:
Investors of Bergans of Norway
Bergans of Norway has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most notable executive change in the recent period has been the appointment of a new CEO to lead Bergans Fritid AS, following its acquisition trajectory.
Departures
New Appointments:
Technology (Tech Stack) used by Bergans of Norway
Discover the tools Bergans of Norway uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bergans of Norway Email Formats and Examples
Bergans Fritid AS likely utilizes common corporate email formats. The most probable patterns are [first].[last]@bergans.com or [first_initial][last]@bergans.com. These formats are standard for professional communication within many international companies.
[first].[last]@bergans.com
Format
jane.doe@bergans.com
Example
90%
Success rate
News and media
The Spinnova Company • November 22, 2023
Bergans Future Labs pilots textile-to-textile recycling with Spinnova and Hal-Ti
Bergans, through its innovation hub Bergans Future Labs, is collaborating with Spinnova and Finnish re-spinner Hal-Ti on a pilot project to explore textile-to-textile recycling of post-consumer SPINNOVA® fiber, aiming for a closed-loop system for this innovative material....more
Bergans News (official website) • October 5, 2023
Bergans launches its most sustainable down collection
Bergans introduced Rabot Charge, its most sustainable down collection to date, featuring 100% recycled down, recycled polyamide, and PFAS-free water repellency, showcasing their ongoing commitment to reducing environmental impact....more
SGI Europe • March 1, 2023
Cathrine Stange is the new CEO of Bergans
Cathrine Stange was appointed as the new CEO of Bergans of Norway, taking the helm from March 1, 2023. She succeeded Chris Taday of Frasers Group, who served as interim CEO....more
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