Benitago
Benitago's Overview
Benitago is a technology-driven e-commerce company that acquires, operates, and scales Amazon-native brands. Leveraging data analytics, supply chain expertise, and marketing capabilities, Benitago aims to build a portfolio of high-quality consumer product brands and drive their growth across global marketplaces.
Where is Benitago's Headquarters?
HQ Function
Serves as a central point for strategic leadership, investment decisions, financial operations, and corporate governance, coordinating with globally distributed teams.
Notable Features:
As a company with a significant distributed workforce and a registered PMB address, specific physical notable HQ features are not publicly emphasized. Focus is on digital infrastructure and collaborative tools for its hybrid and remote teams.
Work Culture:
Characterized by a fast-paced, entrepreneurial spirit, with a strong emphasis on data-driven decision-making, innovation in e-commerce, and collaborative teamwork across its distributed global teams.
HQ Significance:
The New York presence anchors Benitago in a major global business and financial center, facilitating access to talent, capital, and key industry partnerships crucial for an e-commerce aggregator.
Values Reflected in HQ: The operational model reflects agility, scalability, and a modern approach to work, leveraging technology to connect a distributed global talent pool effectively.
Location:
Benitago operates with a global strategy, acquiring and scaling e-commerce brands primarily on Amazon marketplaces across North America, Europe, and Asia. Its global functions, including supply chain management, international marketing, product development, and customer support, are managed by a distributed team strategically positioned to oversee diverse markets and operations.
Street Address:
228 Park Ave S, PMB 62281
City:
New York
State/Province:
NY
Country:
USA
Benitago's Global Presence
Austin, Texas, USA
Address: Specific street address not publicly listed; operates as a key hub for various teams.
Supports Benitago's North American operations and global brand management, contributing to innovation and scaling efforts for acquired e-commerce businesses.
Buying Intent Signals for Benitago
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Benitago
As of April 2025, Benitago' leadership includes:
Investors of Benitago
Benitago has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months (approx. May 2023 - May 2024), Benitago's most notable publicly announced personnel change involved a strategic addition to its Board of Directors. No major C-suite executive hires or departures within the core leadership team have been widely publicized during this period.
New Appointments:
Technology (Tech Stack) used by Benitago
Discover the tools Benitago uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Benitago Email Formats and Examples
Benitago is believed to primarily use the email format [first_initial][last]@benitago.com (e.g., jdoe@benitago.com). Other common corporate formats such as [first].[last]@benitago.com may also be in use for some employees.
[first_initial][last]@benitago.com
Format
jdoe@benitago.com
Example
70%
Success rate
News and media
PR Newswire • August 2, 2023
Benitago Group Appoints E-commerce Veteran Alex Urdea to its Board of Directors
Benitago Group, a leading acquirer and operator of Amazon brands, announced the appointment of Alex Urdea, Managing Partner at Upper90, to its Board of Directors. Urdea's expertise in e-commerce and alternative credit is expected to support Benitago's strategic growth....more
TechCrunch • November 17, 2021
Benitago grabs $325M in equity and debt to buy and build Amazon brands
Benitago, an e-commerce aggregator, announced $325 million in fresh funding, including a Series A equity round led by CoVenture and debt financing from Monroe Capital. The funds are aimed at acquiring more Amazon FBA businesses and scaling its operations globally....more
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