Bend Financial was a pioneering financial technology company that specialized in Health Savings Accounts (HSAs). Founded in 2017, Bend developed an AI-powered platform designed to simplify HSA management for individuals and employers, helping users optimize their health savings and navigate healthcare expenses more effectively. In February 2022, Bend Financial was acquired by Webster Bank and its technology and team were integrated into HSA Bank, a division of Webster Bank. This acquisition aimed to enhance HSA Bank's digital offerings, leveraging Bend's innovative solutions to provide a more intuitive and user-friendly experience for HSA accountholders nationwide.
Bend Financial's Boston headquarters served as the nerve center for its operations, including product development, software engineering, AI research, sales, marketing, and corporate strategy for its HSA platform.
Located in Boston's Seaport District, a dynamic and modern commercial area known for attracting technology companies and startups. The office likely featured contemporary design and facilities conducive to collaboration and innovation.
As a fintech startup, Bend Financial likely cultivated an agile, innovative, and collaborative work culture. Emphasis was placed on customer-centric design, technological advancement, and a fast-paced environment to disrupt the HSA market.
The Boston headquarters was strategically important for accessing a rich talent pool in technology and finance, fostering industry partnerships, and establishing Bend Financial's presence in the competitive fintech landscape.
Bend Financial's technology, now integrated into HSA Bank (a division of Webster Bank), supports HSA services primarily for customers across the United States. HSA Bank's operations are U.S.-focused, providing digital-first account management, employer solutions, and partner programs nationwide. There is no indication of direct international operations for Bend Financial's specific platform outside the U.S. market.
One Marina Park Drive, Suite 1410
Boston
MA
USA
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As of April 2025, Bend Financial' leadership includes:
Bend Financial has been backed by several prominent investors over the years, including:
Following Bend Financial's acquisition by Webster Bank in February 2022, key leadership transitioned into significant roles within HSA Bank and Webster Bank. In the past 12 months, the focus has been on the continued integration and leveraging of Bend's technology. No major public announcements of new hires or exits specifically related to the original Bend Financial executive team in their current roles at HSA Bank/Webster Bank have been prominent.
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As Bend Financial is now part of HSA Bank, a division of Webster Bank, communications typically originate from @hsabank.com or @websterbank.com domains. Common corporate email patterns include [first].[last]@[domain].com or [first_initial][last]@[domain].com.
For HSA Bank: [first_initial][last]@hsabank.com (e.g., jdoe@hsabank.com) or [first].[last]@hsabank.com (e.g., jane.doe@hsabank.com)
Format
jsmith@hsabank.com
Example
75%
Success rate
PR Newswire • February 1, 2022
Webster Financial Corporation (NYSE: WBS) announced it has completed its acquisition of Bend Financial, Inc. (Bend), a cloud-based platform solution provider for health savings accounts (HSAs). Bend's client-facing technology and other solutions will be incorporated into HSA Bank, Webster's HSA business, to enhance digital capabilities and client experience....more
HSA Bank Official Website • November 15, 2023
HSA Bank published its annual Health & Wealth Index℠, offering insights into how American consumers are engaging with and utilizing their health accounts. The findings highlight trends in health savings and spending, underscoring the evolving role of HSAs in financial wellness, supported by increasingly sophisticated digital platforms influenced by technology like that from Bend Financial....more
HSA Bank Official Website • August 1, 2023
Webster Financial Corporation announced the appointment of Chad Holmes as President of HSA Bank. Holmes brings extensive experience in the healthcare benefits and financial services industries to lead HSA Bank's continued growth and innovation in the HSA market, which includes the integrated technologies from Bend Financial....more
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