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Belong's Overview

Total employees238
HeadquartersMelbourne
Founded

Belong is an Australian telecommunications company offering straightforward and affordable NBN internet and mobile plans. Launched in 2013 as a division of Telstra, Belong aims to provide simple, data-driven products with a focus on digital self-service and customer value. It operates on Telstra's extensive mobile and fixed network infrastructure, ensuring broad coverage and reliability for its customers across Australia. Belong is known for its no lock-in contracts and transparent pricing, catering to a customer base seeking flexibility and simplicity in their telco services.

Where is Belong's Headquarters?

HQ Function

Serves as the primary administrative, strategic planning, product development, and operational hub for Belong's internet and mobile services.

Notable Features:

Co-located within Telstra's modern corporate headquarters, benefiting from state-of-the-art infrastructure, collaborative workspaces, and advanced technological resources.

Work Culture:

Belong fosters an agile, innovative, and customer-centric work culture. It operates with a startup-like mentality focused on simplicity and value, leveraging the resources and stability of its parent company, Telstra.

HQ Significance:

The headquarters is the nerve center for Belong's operations, driving its mission to deliver simple and affordable telecommunications solutions to the Australian market.

Values Reflected in HQ: The operational setup reflects Belong's values of efficiency, simplicity, and leveraging robust infrastructure (via Telstra) to provide accessible and reliable services.

Location:

Belong's services are exclusively focused on the Australian market, providing NBN and mobile plans nationwide. It operates using Telstra's extensive national network. While it relies on global internet backbone infrastructure and technology partnerships, its direct operational footprint and customer base are within Australia.

Street Address:

242 Exhibition St (Telstra HQ, where Belong is co-located)

City:

Melbourne

State/Province:

VIC

Country:

Australia

Belong's Global Presence

Sydney, NSW/Australia

Address: 400 George St, Sydney NSW 2000 (Leveraging Telstra's Office)

To ensure consistent service delivery, customer support, and network reliability for Belong customers in NSW and surrounding areas by leveraging the parent company's established presence and resources.

Buying Intent Signals for Belong

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Belong

As of April 2025, Belong' leadership includes:

Aaliah Eggins-Bryson - Head of Belong & New Business Incubation, Telstra

Investors of Belong

Belong has been backed by several prominent investors over the years, including:

Telstra Corporation Limited (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In July 2023, Aaliah Eggins-Bryson was appointed Head of Belong, succeeding Jana Kotatko who transitioned from the role. This marks a key leadership update for the Belong brand within Telstra.

Departures

Jana Kotatko, Jana Kotatko transitioned from the position of Head of Belong, after leading the brand.

New Appointments:

Aaliah Eggins-Bryson, Aaliah Eggins-Bryson was appointed to lead Belong, overseeing its market strategy and new business initiatives within Telstra.

Technology (Tech Stack) used by Belong

Discover the tools Belong uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Belong Email Formats and Examples

Belong, as part of Telstra, likely follows common corporate email patterns. While specific structures can vary, a common format for employees associated with the Belong brand might be [first].[last]@belong.com.au or a variation using initials.

[first].[last]@belong.com.au

Format

jane.doe@belong.com.au

Example

80%

Success rate

News and media

Canstar BlueFebruary 7, 2024

Belong crowned Australia’s best NBN provider for fifth year running

Belong has been awarded Canstar Blue’s Most Satisfied Customers – NBN Providers award for the fifth consecutive year, based on customer ratings for factors like value for money, customer service, and network performance....more

WhistleOutJanuary 29, 2024

Belong permanently drops price of its fastest NBN plan

Belong has reduced the monthly price of its NBN 250 plan, making its fastest home internet option more affordable for customers seeking high-speed connections....more

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