HQ Function

Served as the central hub for all company operations, including product development, engineering, sales, marketing, and customer support for its nationwide loyalty platform.

Notable Features:

Located in the 1K Fulton building, a redeveloped cold storage facility, known for its modern industrial aesthetic and open-plan office spaces. The Fulton Market district itself is notable for its transformation into a tech and culinary center.

Work Culture:

Belly was known for a vibrant, energetic startup culture. It emphasized innovation, collaboration, and a customer-first approach, typical of fast-growing tech companies of its time.

HQ Significance:

The Chicago headquarters was significant as it positioned Belly within a burgeoning tech scene, allowing it to attract talent and foster partnerships. It was the nerve center from which Belly scaled its operations across thousands of businesses.

Values Reflected in HQ: The choice of a modern, repurposed building in a dynamic neighborhood likely reflected Belly's values of innovation, growth, and community engagement within the tech ecosystem.

Location:

Belly's primary market was the United States, and it also established a notable presence in Canada. Its platform supported businesses and consumers in these North American countries. Global functions largely revolved around sales, customer support, and platform availability within these territories, rather than extensive physical offices worldwide.

Street Address:

1000 W. Fulton Market, Suite 250

City:

Chicago

State/Province:

Illinois

Country:

USA