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Bellroy's Overview

Total employees139
HeadquartersCollingwood (for PO Box, operational offices often cited in Fitzroy)
Founded2010

Bellroy is an Australian accessories brand specializing in slim wallets, bags, phone cases, and other carry goods designed to help people organize and carry their essentials more efficiently and elegantly. Founded in 2010, the company emphasizes sustainable practices, responsible business, and minimalist design. Bellroy is a certified B Corporation, signifying its commitment to high standards of social and environmental performance, accountability, and transparency. Their products are known for their quality materials, clever organization features, and durable construction, aiming to simplify life on the go.

Where is Bellroy's Headquarters?

HQ Function

Serves as the central hub for design, product development, marketing, operations, and global strategy.

Notable Features:

While specific details of their internal office design are not widely publicized, Bellroy's spaces likely reflect their brand ethos: minimalist, functional, and fostering creativity, possibly incorporating natural materials and light.

Work Culture:

Bellroy promotes a culture of thoughtful design, innovation, sustainability, and collaboration. As a B Corp, they foster an environment that values purpose alongside profit, encouraging employee well-being and responsible practices.

HQ Significance:

The Australian headquarters is the birthplace of Bellroy's design philosophy and product innovation, driving its global brand identity and commitment to better ways to carry.

Values Reflected in HQ: The headquarters' operations and likely design reflect Bellroy's core values: considered design, sustainability, efficiency, and a positive impact on the world.

Location:

Bellroy supports its global customer base through robust e-commerce operations shipping to numerous countries worldwide. They also partner with select retailers across North America, Europe, Asia, and Oceania. Their customer support and marketing efforts are tailored to a global audience, ensuring a consistent brand experience irrespective of location. While primary design and operations are in Australia, their reach and team are international.

Street Address:

Wurundjeri Country, PO Box 1230

City:

Collingwood (for PO Box, operational offices often cited in Fitzroy)

State/Province:

VIC

Country:

Australia

Bellroy's Global Presence

Global (Remote & Distributed Teams)

Address: Not applicable (Distributed teams)

Supports global sales, marketing, customer experience, and logistics in key international regions like North America, Europe, and Asia, complementing their Australian-based core operations.

Buying Intent Signals for Bellroy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bellroy

As of April 2025, Bellroy' leadership includes:

Andy Fallshaw - Co-Founder & CEO
Hadrien Monloup - Co-Founder & Head of Design & Product
Lina Calabria - Co-Founder
Anson Li - Chief Financial Officer
Adam Fitzroy - Chief Operating Officer

Investors of Bellroy

Bellroy has been backed by several prominent investors over the years, including:

Bellroy is a privately held company. Information regarding specific private investors is not publicly disclosed. As a B Corporation, its focus is on purpose-driven growth, often supported by founders and aligned private capital.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Bellroy, as a private company, does not frequently publicize executive team changes unless they are of major significance. No major high-profile executive hires or exits have been widely reported in the last 12 months.

Technology (Tech Stack) used by Bellroy

Discover the tools Bellroy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bellroy Email Formats and Examples

Bellroy likely uses standard professional email formats for its corporate communications. The most common formats for companies of its size and structure often involve a combination of first name, last name, or initials.

[first]@bellroy.com or [first].[last]@bellroy.com

Format

jane.doe@bellroy.com

Example

90%

Success rate

News and media

Bellroy News (Official Blog)February 7, 2024

Bellroy News title: Bellroy Recertifies as a B Corp, Again!

Bellroy announced its successful recertification as a B Corporation, reaffirming its commitment to using business as a force for good. The recertification involved a rigorous assessment of the company’s impact on its workers, customers, community, and environment....more

Wallpaper*October 18, 2023

Bellroy news title: Bellroy’s Venture Lite collection makes light work of your everyday carry

Bellroy launched its Venture Lite collection, featuring lightweight bags made from recycled ripstop nylon, designed for outdoor adventures and daily commutes. The collection includes a daypack, sling, and pouch....more

Forbes VettedAugust 23, 2023

Bellroy news title: Bellroy Via Backpack Featured in Forbes Vetted's Best Travel Backpacks

Bellroy's Via Backpack was highlighted by Forbes Vetted as one of the best travel backpacks, praised for its minimalist design, organizational features, and comfortable carry, suitable for short trips and daily use....more

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