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Belle Tire's Overview

Total employees1183
HeadquartersAllen Park
Founded1922

Founded in 1922 in Detroit, Belle Tire has grown from a single location into one of America's premier independent tire retailers, now family-owned for three generations. With a strong presence across Michigan, northern Ohio, Indiana, and Illinois, Belle Tire offers a wide selection of brand-name tires and a comprehensive range of automotive repair and maintenance services. Known for its commitment to customer satisfaction, 'Lowest Tire Price, Period!' guarantee, and community involvement, Belle Tire provides services like tire installation, wheel alignment, oil changes, brake services, and more. They aim to provide customers with the best value and expert service for all their automotive needs.

Where is Belle Tire's Headquarters?

HQ Function

Serves as the central hub for Belle Tire's operations, including strategic planning, marketing, finance, human resources, IT, and supply chain management for its network of retail locations.

Notable Features:

Modern corporate office facility featuring collaborative workspaces, training centers for technicians and staff, and advanced technology infrastructure to support its extensive retail network. It is co-located with a large distribution center.

Work Culture:

Belle Tire promotes a family-oriented culture rooted in its long history, emphasizing customer service, teamwork, integrity, and continuous improvement. Employees often describe a supportive environment with opportunities for growth, reflecting its 'hire for attitude, train for skill' philosophy.

HQ Significance:

The Allen Park headquarters is crucial for coordinating the company's extensive retail operations, maintaining its brand standards, driving strategic growth initiatives, and managing the logistics for its multi-state footprint.

Values Reflected in HQ: The headquarters reflects Belle Tire's values of growth, operational excellence, employee development, customer focus, and long-term commitment to the community and its business.

Location:

Belle Tire currently operates exclusively within the United States, with a strong regional focus in the Midwest (Michigan, Ohio, Indiana, and Illinois). The company does not have international offices or retail locations. Its global interaction is primarily through the procurement of tires and automotive parts from international manufacturers and suppliers.

Street Address:

1000 Republic Drive

City:

Allen Park

State/Province:

Michigan

Country:

USA

Belle Tire's Global Presence

Various Cities, MI, IN, OH, IL, USA

Address: Over 170+ retail locations (e.g., 123 Main St, Anytown, MI)

To deliver Belle Tire's products and services directly to customers in local communities, upholding brand standards for quality, price, and expert service.

Strategic locations within their operating region (e.g., Allen Park, MI; Fort Wayne, IN)

Address: Large warehouse facilities dedicated to logistics and distribution; specific addresses are not typically publicized as 'offices'.

To ensure timely and efficient supply chain operations, supporting the 'in-stock' availability and service capabilities of all Belle Tire retail locations.

Buying Intent Signals for Belle Tire

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Belle Tire

As of April 2025, Belle Tire' leadership includes:

Jack Lawless - Chief Executive Officer
Don Barnes III - President
Wayne Shotwell - Chief Operating Officer
Jeff Kruse - Chief Financial Officer
Vivek Cheenath - Chief Marketing Officer
Trent Taylor - Chief People Officer

Investors of Belle Tire

Belle Tire has been backed by several prominent investors over the years, including:

Family-Owned (Barnes Family)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Belle Tire has strengthened its executive team with key hires in marketing and human resources roles in the past 12-18 months, supporting its continued growth and focus on customer and employee experience. No major executive exits have been publicly announced during this period.

New Appointments:

Vivek Cheenath, Vivek Cheenath was appointed as Chief Marketing Officer to lead Belle Tire's marketing strategy, brand development, and customer engagement initiatives.
Trent Taylor, Trent Taylor joined Belle Tire as Chief People Officer, tasked with overseeing human resources strategy, talent acquisition, and employee development programs.

Technology (Tech Stack) used by Belle Tire

Discover the tools Belle Tire uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Belle Tire Email Formats and Examples

Belle Tire likely utilizes standard corporate email formats for its employees. Common patterns include combinations of the first name, last name, or initials. The most probable primary format is [first_initial][last]@[companydomain.com].

flast@belletire.com

Format

jdoe@belletire.com

Example

75%

Success rate

News and media

Shaw LocalNovember 20, 2023

Belle Tire Announces New Store Opening in Oswego, Illinois as Part of Midwest Expansion

Belle Tire continues its expansion in the Midwest with the announcement of a new retail location in Oswego, Illinois. This new store will offer the company's full range of tire products and automotive services, contributing to local job creation and providing customers with its signature 'Lowest Tire Price, Period!' guarantee....more

Quad Cities Regional Business JournalAugust 17, 2023

Belle Tire Targets Quad Cities for Illinois Expansion

Belle Tire is planning further expansion into Illinois, with the Quad Cities area identified as a key market. This move aligns with the company's strategic growth initiatives to broaden its footprint and bring its tire and automotive services to more communities in the Midwest....more

Tire BusinessFebruary 2, 2023

Belle Tire Recognized with 2023 Top Workplaces USA Award

Belle Tire has been honored with a 2023 Top Workplaces USA award, highlighting its commitment to creating a positive and supportive work environment for its employees. This recognition is based on employee feedback gathered through third-party surveys....more

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