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Bellacor's Overview

Total employees48
HeadquartersWest Fargo
Founded2000

Bellacor is an online retailer offering a wide selection of lighting, furniture, home furnishings, and decor from various brands. Founded in 2000, Bellacor aims to provide customers with a comprehensive shopping experience for home improvement and decoration, catering to both individual consumers and trade professionals. They focus on combining a vast product catalog with customer service and design inspiration to help people beautify their homes and bring their interior design visions to life.

Where is Bellacor's Headquarters?

HQ Function

Serves as the main center for Bellacor's e-commerce operations, including corporate administration, merchandising, customer support, and warehousing/logistics for their online retail business in lighting and home furnishings.

Notable Features:

The West Fargo facility is primarily a functional operations center, likely featuring modern office spaces for administrative and customer support staff, alongside extensive warehousing and logistics infrastructure designed for efficient inventory management and order fulfillment typical of a large e-commerce retailer. Specific architectural highlights are not publicly promoted.

Work Culture:

As an e-commerce company, the work culture at Bellacor likely emphasizes innovation, customer focus, efficiency, and collaboration within a fast-paced digital retail environment. Teams work on improving the online shopping experience, managing a vast product catalog, and ensuring customer satisfaction through dedicated support and streamlined logistics.

HQ Significance:

The West Fargo headquarters is strategically important for Bellacor's logistical operations, enabling the management of its extensive inventory and ensuring timely and efficient shipment of products to customers across the United States and Canada. It centralizes key business functions vital to their online retail success.

Values Reflected in HQ: The headquarters' focus on operational efficiency and logistics likely reflects Bellacor's commitment to customer satisfaction, timely delivery, and effective management of a large-scale e-commerce business.

Location:

While Bellacor's physical operations are primarily based in the United States, its e-commerce platform serves customers in the United States and Canada. They partner with a wide range of domestic and international manufacturers and suppliers to curate a diverse product selection of lighting, furniture, and home decor for their North American customer base, effectively bringing global design trends to their market.

Street Address:

760 Pan American Ave W

City:

West Fargo

State/Province:

North Dakota

Country:

USA

Bellacor's Global Presence

N/A - Operations Primarily Centralized

Address: Bellacor's core operations, including corporate functions and fulfillment, are primarily centralized at its West Fargo, ND headquarters.

A centralized operational hub allows for streamlined logistics, consistent management of its online retail platform, and focused resource allocation.

Buying Intent Signals for Bellacor

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bellacor

As of April 2025, Bellacor' leadership includes:

Chandler Routh - President & CEO
Steve Messner - Chief Financial Officer (CFO)
Sarah Lang - Vice President of Merchandising

Investors of Bellacor

Bellacor has been backed by several prominent investors over the years, including:

Information on specific institutional investors is not publicly disclosed. Bellacor is a privately held company, which may have been funded by private equity, venture capital, or angel investors, particularly during its early stages of growth.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no widely reported major executive new hires or exits at Bellacor in the last 12 months, suggesting leadership stability within the company.

Technology (Tech Stack) used by Bellacor

Discover the tools Bellacor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bellacor Email Formats and Examples

Bellacor.com typically utilizes common corporate email address patterns. The most frequently observed format is the first initial followed by the last name.

[first_initial][last]@bellacor.com

Format

crouth@bellacor.com

Example

85%

Success rate

News and media

Bellacor Website & Industry ObservationsOngoing

Bellacor Continuously Updates Catalog with Latest Home Decor Trends

Bellacor regularly updates its extensive online catalog to include the latest trends in lighting, furniture, and home decor. The company focuses on curating new collections from various brands, ensuring customers have access to contemporary styles, innovative designs, and seasonal inspirations for their home improvement projects. This includes showcasing new arrivals and featured products on their website and promotional materials....more

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