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Bella Freud's Overview

Total employees21
HeadquartersLondon
Founded

Bella Freud Ltd is a distinguished British fashion house founded by designer Bella Freud in 1990. The brand is celebrated for its cult status knitwear, particularly slogan jumpers like 'Ginsberg is God' and 'Je t'aime Jane', which embody a unique blend of intellectualism, wit, and a rebellious rock-and-roll spirit. Beyond knitwear, the label offers ready-to-wear collections, tailoring, accessories, and a popular line of scented candles. Bella Freud's designs are characterized by their distinctive handwriting, sharp tailoring, and an irreverent charm that appeals to a discerning clientele seeking individuality and timeless style with a playful edge. The brand has a strong identity rooted in art, film, music, and literature.

Where is Bella Freud's Headquarters?

HQ Function

Serves as the primary retail flagship, design studio, press office, and operational hub for the brand's UK and international activities.

Notable Features:

The Chiltern Street location is an iconic boutique space, known for its distinctive window displays and interior design that perfectly captures Bella Freud's signature aesthetic. It's a key destination for brand enthusiasts.

Work Culture:

A creative, dynamic, and collaborative environment, deeply infused with the artistic vision of its founder. The culture likely emphasizes attention to detail, brand integrity, and a passionate approach to fashion.

HQ Significance:

The headquarters is central to Bella Freud Ltd's brand identity and customer engagement, acting as a physical embodiment of the brand's world. Its prime London location in Marylebone enhances its prestige and accessibility.

Values Reflected in HQ: The headquarters embodies the brand's core values of individuality, artistic expression, intellectual curiosity, quality craftsmanship, and a sophisticated yet playful approach to style.

Location:

Bella Freud Ltd maintains a global presence primarily through its robust e-commerce platform, which ships internationally to a wide range of countries. The brand is also selectively stocked in prestigious department stores and independent boutiques across the world, including major fashion capitals in Europe, North America, and Asia. While its core operations are based in London, its designs and brand influence reach a global audience, supported by international press coverage and a strong digital footprint.

Street Address:

73 Chiltern Street

City:

London

State/Province:

N/A

Country:

United Kingdom

Bella Freud's Global Presence

Buying Intent Signals for Bella Freud

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bella Freud

As of April 2025, Bella Freud' leadership includes:

Bella Freud - Founder & Creative Director
William Village - Chief Executive Officer

Investors of Bella Freud

Bella Freud has been backed by several prominent investors over the years, including:

Privately held. The company previously received investment from BGF (Business Growth Fund) in 2013, which Bella Freud subsequently bought back in 2017, returning the company to private ownership.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive new hires or exits at Bella Freud Ltd have been identified in the last 12 months. The core leadership team appears to be stable.

Technology (Tech Stack) used by Bella Freud

Discover the tools Bella Freud uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bella Freud Email Formats and Examples

Bella Freud Ltd likely utilizes common email formats for professional communication. While not publicly confirmed, a standard format for businesses of its nature is often based on employee names.

firstname@bellafreud.com

Format

jane@bellafreud.com

Example

75%

Success rate

News and media

Wallpaper*November 23, 2023

Bella Freud celebrates 10 years of her Chiltern Street store with a film by Harris Dickinson

Bella Freud marked the 10th anniversary of her Chiltern Street flagship store with the release of a short film titled 'Hooray for...', directed by actor and filmmaker Harris Dickinson....more

Financial Times - How To Spend ItSeptember 29, 2023

Bella Freud on her brand’s enduring appeal

An interview with Bella Freud discussing the longevity and appeal of her fashion label, her design philosophy, and the cultural influences that shape her work....more

WWDMay 4, 2023

Laura Bailey Is the Face of Bella Freud’s Pre-Fall Collection

Model and writer Laura Bailey was announced as the face of Bella Freud's pre-fall 2023 collection, showcasing the new designs in a campaign....more

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