Bella Freud Ltd is a distinguished British fashion house founded by designer Bella Freud in 1990. The brand is celebrated for its cult status knitwear, particularly slogan jumpers like 'Ginsberg is God' and 'Je t'aime Jane', which embody a unique blend of intellectualism, wit, and a rebellious rock-and-roll spirit. Beyond knitwear, the label offers ready-to-wear collections, tailoring, accessories, and a popular line of scented candles. Bella Freud's designs are characterized by their distinctive handwriting, sharp tailoring, and an irreverent charm that appeals to a discerning clientele seeking individuality and timeless style with a playful edge. The brand has a strong identity rooted in art, film, music, and literature.
Serves as the primary retail flagship, design studio, press office, and operational hub for the brand's UK and international activities.
The Chiltern Street location is an iconic boutique space, known for its distinctive window displays and interior design that perfectly captures Bella Freud's signature aesthetic. It's a key destination for brand enthusiasts.
A creative, dynamic, and collaborative environment, deeply infused with the artistic vision of its founder. The culture likely emphasizes attention to detail, brand integrity, and a passionate approach to fashion.
The headquarters is central to Bella Freud Ltd's brand identity and customer engagement, acting as a physical embodiment of the brand's world. Its prime London location in Marylebone enhances its prestige and accessibility.
Bella Freud Ltd maintains a global presence primarily through its robust e-commerce platform, which ships internationally to a wide range of countries. The brand is also selectively stocked in prestigious department stores and independent boutiques across the world, including major fashion capitals in Europe, North America, and Asia. While its core operations are based in London, its designs and brand influence reach a global audience, supported by international press coverage and a strong digital footprint.
73 Chiltern Street
London
N/A
United Kingdom
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As of April 2025, Bella Freud' leadership includes:
Bella Freud has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at Bella Freud Ltd have been identified in the last 12 months. The core leadership team appears to be stable.
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Bella Freud Ltd likely utilizes common email formats for professional communication. While not publicly confirmed, a standard format for businesses of its nature is often based on employee names.
firstname@bellafreud.com
Format
jane@bellafreud.com
Example
75%
Success rate
Wallpaper* • November 23, 2023
Bella Freud marked the 10th anniversary of her Chiltern Street flagship store with the release of a short film titled 'Hooray for...', directed by actor and filmmaker Harris Dickinson....more
Financial Times - How To Spend It • September 29, 2023
An interview with Bella Freud discussing the longevity and appeal of her fashion label, her design philosophy, and the cultural influences that shape her work....more
WWD • May 4, 2023
Model and writer Laura Bailey was announced as the face of Bella Freud's pre-fall 2023 collection, showcasing the new designs in a campaign....more
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