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Bell Sports's Overview

Total employees500
HeadquartersScotts Valley
Founded1954

Bell Sports is an iconic American brand renowned for designing and manufacturing high-performance protective headgear for cycling, powersports, and snow sports. With a legacy rooted in the 1950s California auto racing and motorcycling scene, Bell has consistently pushed the boundaries of helmet innovation, from the first full-face motorcycle helmet to advanced impact management systems. Today, as part of Revelyst (formerly Vista Outdoor's Outdoor Products segment), Bell continues its mission to equip riders and racers with confidence-inspiring safety and performance.

Where is Bell Sports's Headquarters?

HQ Function

Serves as the global hub for Bell Sports' research, design, product development, engineering, testing (including 'The DOME' R&D lab), marketing, and brand management.

Notable Features:

Home to 'The DOME,' a state-of-the-art helmet testing and R&D facility, featuring advanced impact testing equipment, wind tunnel, and prototyping capabilities. It's considered one of the most sophisticated labs of its kind globally.

Work Culture:

A dynamic and passionate work environment driven by a shared love for cycling and powersports. The culture fosters innovation, collaboration, and a relentless focus on safety and product excellence, encouraging employees to be active in the sports Bell serves.

HQ Significance:

The Scotts Valley headquarters is pivotal to Bell's leadership in helmet technology. Its advanced R&D capabilities allow for continuous innovation in safety standards, materials, and design, keeping Bell at the forefront of the industry.

Values Reflected in HQ: The headquarters embodies Bell's core values of innovation, performance, safety, and a deep connection to the riding community, evident in its advanced testing facilities and product-focused environment.

Location:

Bell Sports has a significant global footprint, with its products sold in over 90 countries across North America, Europe, Asia, Australia, South America, and Africa. This extensive reach is supported by a network of international distributors, regional sales offices (often integrated with parent company Revelyst), and localized marketing efforts. Global functions include sales, distribution, customer service, and brand management, ensuring Bell helmets meet diverse international safety standards and consumer needs.

Street Address:

5550 Scotts Valley Dr

City:

Scotts Valley

State/Province:

CA

Country:

USA

Bell Sports's Global Presence

Rantigny, France (European Operations)

Address: Integrated with Revelyst/Vista Outdoor European operations; specific Bell-dedicated public address may vary or be part of a larger shared facility.

To manage European market logistics, ensure product availability, provide localized marketing and sales support, and adhere to regional safety standards and consumer preferences.

Anoka, Minnesota, USA (Revelyst HQ)

Address: 1 Vista Way, Anoka, MN 55303 (Parent Company HQ)

Central corporate governance, finance, legal, HR, and strategic planning for all Revelyst brands, including Bell Sports.

Buying Intent Signals for Bell Sports

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bell Sports

As of April 2025, Bell Sports' leadership includes:

Eric Nyman - CEO, Revelyst (Parent Company of Bell Sports)
Jeff McGuane - President, Action Sports, Revelyst
Jamie Starr - General Manager / Brand Director - Bell Helmets North America

Investors of Bell Sports

Bell Sports has been backed by several prominent investors over the years, including:

Revelyst (Current Parent Company, spin-off from Vista Outdoor)
Vista Outdoor (Publicly Traded: NYSE:VSTO) - Ultimate Parent Company until spin-off completion
Public Shareholders of Vista Outdoor (and subsequently Revelyst)
Fenway Partners (Historical Private Equity Owner of former parent Easton-Bell Sports)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

The primary executive development impacting Bell Sports in the last 12 months has been the strategic separation of Vista Outdoor's Outdoor Products segment and its rebranding as Revelyst. This involved key leadership appointments for the new entity, including its CEO.

New Appointments:

Eric Nyman, Eric Nyman appointed to lead Revelyst, the future standalone company for Vista Outdoor's Outdoor Products brands, including Bell Sports.

Technology (Tech Stack) used by Bell Sports

Discover the tools Bell Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bell Sports Email Formats and Examples

As Bell Sports is part of Revelyst (formerly Vista Outdoor), professional email communications typically use the parent company's domain. Common corporate email formats include [first].[last] or [first_initial][last].

[first].[last]@revelyst.com or [first_initial][last]@revelyst.com (previously @vistaoutdoor.com)

Format

john.doe@revelyst.com

Example

75%

Success rate

News and media

Vista Outdoor Press ReleaseOctober 17, 2023

Bell Sports' Parent Company to be Named Revelyst Post-Spin-Off

Vista Outdoor announced that its Outdoor Products segment, home to Bell Helmets, will be named Revelyst. The new company aims to be a leading house of brands focused on outdoor and action sports innovation and performance....more

Vista Outdoor Press ReleaseFebruary 28, 2024

Revelyst (Bell Sports' Parent Co.) Appoints New CFO Ahead of Spin-Off

Vista Outdoor announced that Andy Keegan has been appointed Chief Financial Officer of Revelyst, effective upon the spin-off. This strengthens the leadership team of Bell Sports' new parent company....more

PinkbikeJanuary 25, 2024

Bell Sports Launches New Sanction 2 and Sanction 2 DLX MIPS Full-Face Helmets

Bell Helmets introduced the next generation of its popular Sanction full-face helmet, the Sanction 2 and Sanction 2 DLX MIPS, offering enhanced protection, ventilation, and style for BMX, dirt jump, and gravity riders at an accessible price point....more

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