Bell Sports is an iconic American brand renowned for designing and manufacturing high-performance protective headgear for cycling, powersports, and snow sports. With a legacy rooted in the 1950s California auto racing and motorcycling scene, Bell has consistently pushed the boundaries of helmet innovation, from the first full-face motorcycle helmet to advanced impact management systems. Today, as part of Revelyst (formerly Vista Outdoor's Outdoor Products segment), Bell continues its mission to equip riders and racers with confidence-inspiring safety and performance.
Serves as the global hub for Bell Sports' research, design, product development, engineering, testing (including 'The DOME' R&D lab), marketing, and brand management.
Home to 'The DOME,' a state-of-the-art helmet testing and R&D facility, featuring advanced impact testing equipment, wind tunnel, and prototyping capabilities. It's considered one of the most sophisticated labs of its kind globally.
A dynamic and passionate work environment driven by a shared love for cycling and powersports. The culture fosters innovation, collaboration, and a relentless focus on safety and product excellence, encouraging employees to be active in the sports Bell serves.
The Scotts Valley headquarters is pivotal to Bell's leadership in helmet technology. Its advanced R&D capabilities allow for continuous innovation in safety standards, materials, and design, keeping Bell at the forefront of the industry.
Bell Sports has a significant global footprint, with its products sold in over 90 countries across North America, Europe, Asia, Australia, South America, and Africa. This extensive reach is supported by a network of international distributors, regional sales offices (often integrated with parent company Revelyst), and localized marketing efforts. Global functions include sales, distribution, customer service, and brand management, ensuring Bell helmets meet diverse international safety standards and consumer needs.
5550 Scotts Valley Dr
Scotts Valley
CA
USA
Address: Integrated with Revelyst/Vista Outdoor European operations; specific Bell-dedicated public address may vary or be part of a larger shared facility.
To manage European market logistics, ensure product availability, provide localized marketing and sales support, and adhere to regional safety standards and consumer preferences.
Address: 1 Vista Way, Anoka, MN 55303 (Parent Company HQ)
Central corporate governance, finance, legal, HR, and strategic planning for all Revelyst brands, including Bell Sports.
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As of April 2025, Bell Sports' leadership includes:
Bell Sports has been backed by several prominent investors over the years, including:
The primary executive development impacting Bell Sports in the last 12 months has been the strategic separation of Vista Outdoor's Outdoor Products segment and its rebranding as Revelyst. This involved key leadership appointments for the new entity, including its CEO.
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As Bell Sports is part of Revelyst (formerly Vista Outdoor), professional email communications typically use the parent company's domain. Common corporate email formats include [first].[last] or [first_initial][last].
[first].[last]@revelyst.com or [first_initial][last]@revelyst.com (previously @vistaoutdoor.com)
Format
john.doe@revelyst.com
Example
75%
Success rate
Vista Outdoor Press Release • October 17, 2023
Vista Outdoor announced that its Outdoor Products segment, home to Bell Helmets, will be named Revelyst. The new company aims to be a leading house of brands focused on outdoor and action sports innovation and performance....more
Vista Outdoor Press Release • February 28, 2024
Vista Outdoor announced that Andy Keegan has been appointed Chief Financial Officer of Revelyst, effective upon the spin-off. This strengthens the leadership team of Bell Sports' new parent company....more
Pinkbike • January 25, 2024
Bell Helmets introduced the next generation of its popular Sanction full-face helmet, the Sanction 2 and Sanction 2 DLX MIPS, offering enhanced protection, ventilation, and style for BMX, dirt jump, and gravity riders at an accessible price point....more
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