highperformr logo

Belcorp's Overview

Total employees10988
HeadquartersSan Isidro, Lima
Founded1968

Belcorp is a multinational corporation with over 55 years of experience in the beauty and personal care industry. Headquartered in Peru, it operates in 13 countries across Latin America and the United States, with a mission to promote beauty for personal fulfillment. Belcorp develops and markets products through its three core brands: L'Bel (premium skincare, makeup, and fragrances), Ésika (makeup, fragrances, and personal care), and Cyzone (youth-focused makeup and accessories). The company primarily utilizes a direct sales model, empowering a large network of independent beauty consultants. Belcorp is committed to innovation, sustainability, and creating positive social impact.

Where is Belcorp's Headquarters?

HQ Function

Serves as the global corporate headquarters, overseeing strategic planning, brand management for L'Bel, Ésika, and Cyzone, research and development, finance, human resources, and overall international operations.

Notable Features:

Modern office building located in a prominent business district of Lima, designed to foster collaboration and innovation. Likely equipped with contemporary workspaces and amenities reflecting Belcorp's status as a leading beauty corporation.

Work Culture:

Belcorp's headquarters likely fosters a dynamic, collaborative, and results-oriented work environment. Emphasis is placed on innovation in the beauty sector, employee empowerment, and a passion for the company's brands and mission. The culture reflects its strong Latin American roots combined with a global business perspective.

HQ Significance:

The Lima headquarters is strategically important as it directs Belcorp's extensive operations across 13 countries, driving its growth in the competitive beauty market and upholding its commitment to its direct sales network and customers.

Values Reflected in HQ: The headquarters likely reflects Belcorp's core values such as passion, entrepreneurship, collaboration, and commitment to quality and innovation in the beauty industry.

Location:

Belcorp operates in 13 countries: Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico, and the United States. Globally, Belcorp supports functions including research & development, manufacturing (through its own plants and strategic partners), marketing and brand management, an extensive supply chain and logistics network, direct sales operations management, and corporate support functions like IT, finance, and human resources across its international markets.

Street Address:

Av. Pardo y Aliaga 699

City:

San Isidro, Lima

State/Province:

Lima

Country:

Peru

Belcorp's Global Presence

Sabaneta, Antioquia, Colombia

Address: Carrera 49C #79 Sur – 530

To spearhead Belcorp's growth and market penetration in Colombia, adapting global brand strategies to local consumer preferences and empowering Colombian entrepreneurs through its direct selling model.

Ciudad de México, CDMX, Mexico

Address: Av. Insurgentes Sur 859, Piso 3, Col. Nápoles, Benito Juárez, C.P. 03810

To expand Belcorp's market share and brand presence in Mexico by catering to the diverse needs of Mexican consumers and strengthening its direct sales force in the country.

Guayaquil, Guayas, Ecuador

Address: Av. Juan Tanca Marengo Km 3.5, Edificio Belcorp

To drive business growth and brand development in Ecuador, ensuring operational excellence and tailoring product offerings to the Ecuadorian market.

Buying Intent Signals for Belcorp

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Belcorp

As of April 2025, Belcorp' leadership includes:

Erika Herrero Bettarel - Chief Executive Officer (CEO)
Eduardo Belmont Anderson - Founder and President of the Board of Directors
Venkat Gopalan - Chief Technology, Data, and Digital Officer (CTDO)
Daniela Aguirre - VP Corporate Affairs & Sustainability
Jorge Luis Diaz - VP Finance

Investors of Belcorp

Belcorp has been backed by several prominent investors over the years, including:

Privately Held / Family-Owned (Belmont Family)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive leadership change at Belcorp in the past year was the appointment of Erika Herrero as CEO in July 2023. She succeeded founder Eduardo Belmont Anderson, who transitioned to the role of President of the Board of Directors, continuing his strategic involvement with the company.

Departures

Eduardo Belmont Anderson, Eduardo Belmont Anderson stepped down from the CEO position, transitioning to President of the Board of Directors.

New Appointments:

Erika Herrero Bettarel, Erika Herrero Bettarel was appointed as Belcorp's new CEO, tasked with leading the company's strategic direction and operations.

Technology (Tech Stack) used by Belcorp

Discover the tools Belcorp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Belcorp Email Formats and Examples

Belcorp typically utilizes standard corporate email formats. The most common structures involve combinations of an employee's first name and last name, or initial and last name, followed by the @belcorp.com domain. Variations may exist depending on the country or specific business unit.

Common formats: [first].[last]@belcorp.com or [first_initial][last]@belcorp.com

Format

e.g., maria.perez@belcorp.com or mperez@belcorp.com

Example

80%

Success rate

News and media

Belcorp Newsroom / MercoMarch 14, 2024

Belcorp Recognized Among the Most Responsible ESG Companies in Peru by Merco Ranking

Belcorp was highlighted in the Merco Empresas y Líderes ESG 2023 ranking as one of Peru's most responsible companies concerning environmental, social, and governance (ESG) criteria. This recognition underscores its commitment to sustainability and ethical business practices....more

Direct Selling NewsJuly 6, 2023

Belcorp Appoints Erika Herrero as New CEO

Belcorp announced the appointment of Erika Herrero as its new Chief Executive Officer, effective July 2023. She succeeded founder Eduardo Belmont, who transitioned to President of the Board of Directors. Herrero brings extensive experience in the direct selling and beauty industries to her new role....more

Belcorp NewsroomMay 23, 2023

Belcorp Ratifies its Commitment to Gender Equity by Obtaining EDGE Certification

Belcorp announced it has obtained the EDGE (Economic Dividends for Gender Equality) certification at the 'Move' level, becoming the first Peruvian company to achieve this recognition globally. This highlights its commitment to workplace gender equality....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Belcorp, are just a search away.