Belcorp is a multinational corporation with over 55 years of experience in the beauty and personal care industry. Headquartered in Peru, it operates in 13 countries across Latin America and the United States, with a mission to promote beauty for personal fulfillment. Belcorp develops and markets products through its three core brands: L'Bel (premium skincare, makeup, and fragrances), Ésika (makeup, fragrances, and personal care), and Cyzone (youth-focused makeup and accessories). The company primarily utilizes a direct sales model, empowering a large network of independent beauty consultants. Belcorp is committed to innovation, sustainability, and creating positive social impact.
Serves as the global corporate headquarters, overseeing strategic planning, brand management for L'Bel, Ésika, and Cyzone, research and development, finance, human resources, and overall international operations.
Modern office building located in a prominent business district of Lima, designed to foster collaboration and innovation. Likely equipped with contemporary workspaces and amenities reflecting Belcorp's status as a leading beauty corporation.
Belcorp's headquarters likely fosters a dynamic, collaborative, and results-oriented work environment. Emphasis is placed on innovation in the beauty sector, employee empowerment, and a passion for the company's brands and mission. The culture reflects its strong Latin American roots combined with a global business perspective.
The Lima headquarters is strategically important as it directs Belcorp's extensive operations across 13 countries, driving its growth in the competitive beauty market and upholding its commitment to its direct sales network and customers.
Belcorp operates in 13 countries: Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico, and the United States. Globally, Belcorp supports functions including research & development, manufacturing (through its own plants and strategic partners), marketing and brand management, an extensive supply chain and logistics network, direct sales operations management, and corporate support functions like IT, finance, and human resources across its international markets.
Av. Pardo y Aliaga 699
San Isidro, Lima
Lima
Peru
Address: Carrera 49C #79 Sur – 530
To spearhead Belcorp's growth and market penetration in Colombia, adapting global brand strategies to local consumer preferences and empowering Colombian entrepreneurs through its direct selling model.
Address: Av. Insurgentes Sur 859, Piso 3, Col. Nápoles, Benito Juárez, C.P. 03810
To expand Belcorp's market share and brand presence in Mexico by catering to the diverse needs of Mexican consumers and strengthening its direct sales force in the country.
Address: Av. Juan Tanca Marengo Km 3.5, Edificio Belcorp
To drive business growth and brand development in Ecuador, ensuring operational excellence and tailoring product offerings to the Ecuadorian market.
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As of April 2025, Belcorp' leadership includes:
Belcorp has been backed by several prominent investors over the years, including:
The most significant executive leadership change at Belcorp in the past year was the appointment of Erika Herrero as CEO in July 2023. She succeeded founder Eduardo Belmont Anderson, who transitioned to the role of President of the Board of Directors, continuing his strategic involvement with the company.
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Belcorp typically utilizes standard corporate email formats. The most common structures involve combinations of an employee's first name and last name, or initial and last name, followed by the @belcorp.com domain. Variations may exist depending on the country or specific business unit.
Common formats: [first].[last]@belcorp.com or [first_initial][last]@belcorp.com
Format
e.g., maria.perez@belcorp.com or mperez@belcorp.com
Example
80%
Success rate
Belcorp Newsroom / Merco • March 14, 2024
Belcorp was highlighted in the Merco Empresas y Líderes ESG 2023 ranking as one of Peru's most responsible companies concerning environmental, social, and governance (ESG) criteria. This recognition underscores its commitment to sustainability and ethical business practices....more
Direct Selling News • July 6, 2023
Belcorp announced the appointment of Erika Herrero as its new Chief Executive Officer, effective July 2023. She succeeded founder Eduardo Belmont, who transitioned to President of the Board of Directors. Herrero brings extensive experience in the direct selling and beauty industries to her new role....more
Belcorp Newsroom • May 23, 2023
Belcorp announced it has obtained the EDGE (Economic Dividends for Gender Equality) certification at the 'Move' level, becoming the first Peruvian company to achieve this recognition globally. This highlights its commitment to workplace gender equality....more
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