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Belcampo Group Inc.'s Overview

Total employees0
HeadquartersOakland
Founded2011

Belcampo Group Inc. was an American company focused on providing organic, pasture-raised, and humanely processed meats. Founded in 2011 by Anya Fernald and Todd Robinson, Belcampo aimed for a vertically integrated 'farm-to-table' model, encompassing its own farms (notably a large one near Mt. Shasta, California), USDA-approved processing facilities, butcher shops, and restaurants primarily in California, with outposts in other states like New York. The company emphasized regenerative agriculture and animal welfare. However, in May 2021, Belcampo faced a significant scandal when it was revealed that some of its retail locations were mislabeling and selling meats from outside producers as Belcampo's own premium products. This controversy led to a severe loss of consumer trust and brand damage. Consequently, Belcampo Group Inc. announced the cessation of all its operations in October 2021.

Where is Belcampo Group Inc.'s Headquarters?

HQ Function

Served as the central administrative, marketing, and operational hub for Belcampo's vertically integrated meat business prior to its closure.

Notable Features:

Strategically located in a commercial district in Oakland, facilitating access to the Bay Area's progressive food scene and business services. No specific architectural highlights, focused on functional office space.

Work Culture:

Prior to its publicized issues, Belcampo aimed to foster a mission-driven culture centered on sustainability, ethical food production, and high-quality culinary experiences. The mislabeling scandal significantly impacted its reputation and likely internal morale before operations ceased.

HQ Significance:

The headquarters was central to managing a complex supply chain, from its primary farm near Mt. Shasta to its various retail and restaurant outlets, attempting to embody their 'farm-to-table' concept.

Values Reflected in HQ: The headquarters operations were intended to support and project Belcampo's core values of transparency, quality, animal welfare, and sustainability in the food system, though these values were ultimately compromised by the mislabeling scandal.

Location:

Belcampo's operations were primarily concentrated within the United States, with a strong focus on California. Their business model was vertically integrated, encompassing farming, USDA-approved processing, retail butcher shops, and restaurants across California and a few other states like New York (e.g., Hudson Yards). The company did not have significant international operational branches for sales or production, though its agricultural philosophy drew on global best practices for regenerative farming. Its intended influence was mainly through its products and advocacy within the US market for a more sustainable meat industry.

Street Address:

2000 Franklin St, Suite 300

City:

Oakland

State/Province:

California

Country:

USA

Belcampo Group Inc.'s Global Presence

Gazelle, California, USA

Address: Belcampo Farms, Gazelle, CA 96034 (General Area)

Utilized extensive pastureland near Mt. Shasta for sustainable and humane animal husbandry, which was central to the company's brand identity, product differentiation, and claims of superior quality.

Santa Monica, California, USA

Address: Formerly at 2401 Wilshire Blvd, Santa Monica, CA 90403

Targeted the health-conscious and ethically-minded consumer base in the affluent West Los Angeles market, aiming to build brand loyalty and presence in a competitive culinary landscape.

Oakland, California, USA (Jack London Square)

Address: Formerly at 55 Webster St, Oakland, CA 94607

Strengthened Belcampo's presence in the San Francisco Bay Area, a key market for sustainable and artisanal food products, and provided a showcase for their vertically integrated model.

Buying Intent Signals for Belcampo Group Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Belcampo Group Inc.

As of April 2025, Belcampo Group Inc.' leadership includes:

Anya Fernald - Co-Founder & Former CEO
Todd Robinson - Co-Founder & Primary Financial Backer

Investors of Belcampo Group Inc.

Belcampo Group Inc. has been backed by several prominent investors over the years, including:

Todd Robinson (Co-founder and primary financial backer)
Various private investors (specific details were not widely publicized)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Belcampo Group Inc. ceased all operations in October 2021, which is more than 12 months prior to the current date. Consequently, there have been no executive hires or exits in the last 12 months. Any significant leadership changes would have occurred before this period or were directly related to the company's wind-down process following the mislabeling scandal.

Technology (Tech Stack) used by Belcampo Group Inc.

Discover the tools Belcampo Group Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Belcampo Group Inc. Email Formats and Examples

Prior to ceasing operations, Belcampo Group Inc. likely utilized standard corporate email formats. As the company is now defunct, these email addresses are no longer active. Common patterns included [first].[last]@belcampo.com or [first_initial][last]@belcampo.com.

[first].[last]@belcampo.com

Format

anya.fernald@belcampo.com (Example, Inactive)

Example

0%

Success rate

News and media

Eater San FranciscoMay 11, 2021

Belcampo Group Inc. Admits to Mislabeling Meats After Viral Accusations

Belcampo Group Inc. faced severe criticism and admitted to instances of mislabeling meat products at some of its locations after a former employee, Evan Reiner, posted videos showing conventionally raised and outside-sourced meats being sold under the Belcampo brand. This sparked widespread consumer backlash and internal investigations....more

San Francisco ChronicleOctober 16, 2021

Belcampo Group Inc. Permanently Closes All Restaurants and Butcher Shops

Following the damaging mislabeling scandal earlier in the year, Belcampo Group Inc. announced the permanent closure of all its butcher shops and restaurants, including its e-commerce operations and farming activities. The company cited insurmountable financial and reputational damage....more

ForbesOctober 19, 2021

The Inside Story Of Belcampo’s Meat Empire Implosion

Forbes provided an in-depth analysis of Belcampo's downfall, detailing its ambitious mission to revolutionize the meat industry, the operational missteps, the impact of the mislabeling scandal, and the ultimate collapse of what was once a promising sustainable meat enterprise....more

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