Belcampo Group Inc. was an American company focused on providing organic, pasture-raised, and humanely processed meats. Founded in 2011 by Anya Fernald and Todd Robinson, Belcampo aimed for a vertically integrated 'farm-to-table' model, encompassing its own farms (notably a large one near Mt. Shasta, California), USDA-approved processing facilities, butcher shops, and restaurants primarily in California, with outposts in other states like New York. The company emphasized regenerative agriculture and animal welfare. However, in May 2021, Belcampo faced a significant scandal when it was revealed that some of its retail locations were mislabeling and selling meats from outside producers as Belcampo's own premium products. This controversy led to a severe loss of consumer trust and brand damage. Consequently, Belcampo Group Inc. announced the cessation of all its operations in October 2021.
Served as the central administrative, marketing, and operational hub for Belcampo's vertically integrated meat business prior to its closure.
Strategically located in a commercial district in Oakland, facilitating access to the Bay Area's progressive food scene and business services. No specific architectural highlights, focused on functional office space.
Prior to its publicized issues, Belcampo aimed to foster a mission-driven culture centered on sustainability, ethical food production, and high-quality culinary experiences. The mislabeling scandal significantly impacted its reputation and likely internal morale before operations ceased.
The headquarters was central to managing a complex supply chain, from its primary farm near Mt. Shasta to its various retail and restaurant outlets, attempting to embody their 'farm-to-table' concept.
Belcampo's operations were primarily concentrated within the United States, with a strong focus on California. Their business model was vertically integrated, encompassing farming, USDA-approved processing, retail butcher shops, and restaurants across California and a few other states like New York (e.g., Hudson Yards). The company did not have significant international operational branches for sales or production, though its agricultural philosophy drew on global best practices for regenerative farming. Its intended influence was mainly through its products and advocacy within the US market for a more sustainable meat industry.
2000 Franklin St, Suite 300
Oakland
California
USA
Address: Belcampo Farms, Gazelle, CA 96034 (General Area)
Utilized extensive pastureland near Mt. Shasta for sustainable and humane animal husbandry, which was central to the company's brand identity, product differentiation, and claims of superior quality.
Address: Formerly at 2401 Wilshire Blvd, Santa Monica, CA 90403
Targeted the health-conscious and ethically-minded consumer base in the affluent West Los Angeles market, aiming to build brand loyalty and presence in a competitive culinary landscape.
Address: Formerly at 55 Webster St, Oakland, CA 94607
Strengthened Belcampo's presence in the San Francisco Bay Area, a key market for sustainable and artisanal food products, and provided a showcase for their vertically integrated model.
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As of April 2025, Belcampo Group Inc.' leadership includes:
Belcampo Group Inc. has been backed by several prominent investors over the years, including:
Belcampo Group Inc. ceased all operations in October 2021, which is more than 12 months prior to the current date. Consequently, there have been no executive hires or exits in the last 12 months. Any significant leadership changes would have occurred before this period or were directly related to the company's wind-down process following the mislabeling scandal.
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Prior to ceasing operations, Belcampo Group Inc. likely utilized standard corporate email formats. As the company is now defunct, these email addresses are no longer active. Common patterns included [first].[last]@belcampo.com or [first_initial][last]@belcampo.com.
[first].[last]@belcampo.com
Format
anya.fernald@belcampo.com (Example, Inactive)
Example
0%
Success rate
Eater San Francisco • May 11, 2021
Belcampo Group Inc. faced severe criticism and admitted to instances of mislabeling meat products at some of its locations after a former employee, Evan Reiner, posted videos showing conventionally raised and outside-sourced meats being sold under the Belcampo brand. This sparked widespread consumer backlash and internal investigations....more
San Francisco Chronicle • October 16, 2021
Following the damaging mislabeling scandal earlier in the year, Belcampo Group Inc. announced the permanent closure of all its butcher shops and restaurants, including its e-commerce operations and farming activities. The company cited insurmountable financial and reputational damage....more
Forbes • October 19, 2021
Forbes provided an in-depth analysis of Belcampo's downfall, detailing its ambitious mission to revolutionize the meat industry, the operational missteps, the impact of the mislabeling scandal, and the ultimate collapse of what was once a promising sustainable meat enterprise....more
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