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Bel Brands USA's Overview

Total employees750
HeadquartersChicago
Founded1970

Bel Brands USA is the American subsidiary of the global Bel Group, a French family-owned company and a major player in the branded cheese market and healthy snacking. Headquartered in Chicago, Illinois, Bel Brands USA manages and markets a portfolio of well-loved cheese brands including The Laughing Cow®, Mini Babybel®, Boursin®, Kaukauna®, Merkts®, and the plant-based range Nurishh®. The company is committed to 'For All. For Good.' - a philosophy driving their mission to offer healthier, responsible, and accessible food products. They focus on innovation in taste, nutrition, and packaging, while also emphasizing sustainable practices and positive community impact.

Where is Bel Brands USA's Headquarters?

HQ Function

Serves as the central hub for US operations, including executive leadership, marketing, sales, finance, human resources, and supply chain management for the American market.

Notable Features:

Modern office space within a prominent Chicago skyscraper, designed to foster collaboration and innovation. Likely features open-plan areas, meeting rooms with advanced technology, and employee amenities reflecting a contemporary work environment.

Work Culture:

Bel Brands USA promotes a collaborative, inclusive, and dynamic work culture. Employees often describe it as a place that values innovation, well-being, and a passion for their iconic brands. There's a focus on professional development and a friendly, supportive atmosphere.

HQ Significance:

The Chicago headquarters is crucial for overseeing all US market strategies, brand development, and operational execution, connecting the global Bel Group's vision with American consumer preferences.

Values Reflected in HQ: The headquarters' design and location likely reflect values such as collaboration (open spaces), innovation (modern facilities), and connection (central urban location). A focus on employee well-being might be evident in amenities and ergonomic design.

Location:

Bel Brands USA is the American arm of the Bel Group, a company with a vast international reach. The Bel Group operates in over 120 countries, with manufacturing sites and sales offices across Europe, the Americas, Asia-Pacific, and Africa. Key functions supported globally include research and development for new cheese and snack products, international brand management, global marketing campaigns, supply chain optimization, and sustainable sourcing initiatives across its diverse portfolio of brands like The Laughing Cow®, Kiri®, Mini Babybel®, Boursin®, and GoGo squeeZ®.

Street Address:

1 S Wacker Dr, Suite 3200

City:

Chicago

State/Province:

Illinois

Country:

USA

Bel Brands USA's Global Presence

Leitchfield, Kentucky, USA

Address: 308 Snapps Mill Rd, Leitchfield, KY 42754

Key production hub utilizing local dairy resources and labor, contributing significantly to the regional economy and ensuring efficient supply of Mini Babybel® to US consumers.

Brookings, South Dakota, USA

Address: 4003 Main Ave S, Brookings, SD 57006

Supports the production of specific cheese categories, leveraging the agricultural strengths of the Midwest region and contributing to local employment and dairy industry partnerships.

Little Chute, Wisconsin, USA

Address: 1700 E Main St, Little Chute, WI 54140

Located in America's Dairyland, this plant leverages Wisconsin's rich dairy heritage and resources for producing high-quality Boursin® cheese for the US market.

Buying Intent Signals for Bel Brands USA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bel Brands USA

As of April 2025, Bel Brands USA' leadership includes:

Mike Zygmunas - Chief Executive Officer, Bel Brands USA
Shannon Maher - Chief Marketing Officer, Bel Brands USA
Jean-Michel Dos Remedios - Former Chief Executive Officer, Bel Brands USA (Preceded Mike Zygmunas)
Bill Graham - Former President & CEO, Bel Brands USA (Preceded Jean-Michel Dos Remedios)

Investors of Bel Brands USA

Bel Brands USA has been backed by several prominent investors over the years, including:

Bel Group (Parent Company)
Unibel (Majority shareholder of Bel Group, controlled by the Fiévet family)
Public Shareholders (Bel SA is listed on Euronext Paris)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Bel Brands USA experienced a key leadership transition with Mike Zygmunas appointed as CEO, succeeding Jean-Michel Dos Remedios. This change aims to steer the company's continued growth and innovation in the US market.

Departures

Jean-Michel Dos Remedios, Jean-Michel Dos Remedios stepped down as CEO of Bel Brands USA, succeeded by Mike Zygmunas.

New Appointments:

Mike Zygmunas, Mike Zygmunas appointed as new CEO for Bel Brands USA, previously holding other leadership roles within Bel Group.

Technology (Tech Stack) used by Bel Brands USA

Discover the tools Bel Brands USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bel Brands USA Email Formats and Examples

Bel Brands USA likely utilizes common corporate email formats. The most probable formats include first initial followed by last name, or first name separated by a dot from the last name, all preceding '@belbrandsusa.com'.

[first_initial][last]@belbrandsusa.com or [first].[last]@belbrandsusa.com

Format

jdoe@belbrandsusa.com or jane.doe@belbrandsusa.com

Example

85%

Success rate

News and media

Food Business NewsFebruary 13, 2024

Bel Brands USA names new CEO

Mike Zygmunas has been named chief executive officer of Bel Brands USA. He succeeds Jean-Michel Dos Remedios, who has left the company. Mr. Zygmunas most recently was managing director for Bel’s Eastern Europe region....more

Dairy FoodsJanuary 9, 2024

Boursin Cheese Unveils New Limited-Edition Flavor: Boursin Caramelized Onion & Herbs

Boursin Cheese, a brand under Bel Brands USA, announced the launch of a new limited-edition flavor, Boursin Caramelized Onion & Herbs. This new offering combines sweet caramelized onions with savory herbs in Boursin's creamy, crumbly cheese....more

PR NewswireSeptember 7, 2023

The Laughing Cow® Cheese Spread Gets a Delicious Makeover

The Laughing Cow, a Bel Brands USA product, announced a recipe renovation for its Creamy Original cheese spread wedges. The updated recipe features a richer, creamier taste and texture, now made with more real cheese and no artificial flavors, colors, or preservatives....more

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