Bel Brands USA is the American subsidiary of the global Bel Group, a French family-owned company and a major player in the branded cheese market and healthy snacking. Headquartered in Chicago, Illinois, Bel Brands USA manages and markets a portfolio of well-loved cheese brands including The Laughing Cow®, Mini Babybel®, Boursin®, Kaukauna®, Merkts®, and the plant-based range Nurishh®. The company is committed to 'For All. For Good.' - a philosophy driving their mission to offer healthier, responsible, and accessible food products. They focus on innovation in taste, nutrition, and packaging, while also emphasizing sustainable practices and positive community impact.
Serves as the central hub for US operations, including executive leadership, marketing, sales, finance, human resources, and supply chain management for the American market.
Modern office space within a prominent Chicago skyscraper, designed to foster collaboration and innovation. Likely features open-plan areas, meeting rooms with advanced technology, and employee amenities reflecting a contemporary work environment.
Bel Brands USA promotes a collaborative, inclusive, and dynamic work culture. Employees often describe it as a place that values innovation, well-being, and a passion for their iconic brands. There's a focus on professional development and a friendly, supportive atmosphere.
The Chicago headquarters is crucial for overseeing all US market strategies, brand development, and operational execution, connecting the global Bel Group's vision with American consumer preferences.
Bel Brands USA is the American arm of the Bel Group, a company with a vast international reach. The Bel Group operates in over 120 countries, with manufacturing sites and sales offices across Europe, the Americas, Asia-Pacific, and Africa. Key functions supported globally include research and development for new cheese and snack products, international brand management, global marketing campaigns, supply chain optimization, and sustainable sourcing initiatives across its diverse portfolio of brands like The Laughing Cow®, Kiri®, Mini Babybel®, Boursin®, and GoGo squeeZ®.
1 S Wacker Dr, Suite 3200
Chicago
Illinois
USA
Address: 308 Snapps Mill Rd, Leitchfield, KY 42754
Key production hub utilizing local dairy resources and labor, contributing significantly to the regional economy and ensuring efficient supply of Mini Babybel® to US consumers.
Address: 4003 Main Ave S, Brookings, SD 57006
Supports the production of specific cheese categories, leveraging the agricultural strengths of the Midwest region and contributing to local employment and dairy industry partnerships.
Address: 1700 E Main St, Little Chute, WI 54140
Located in America's Dairyland, this plant leverages Wisconsin's rich dairy heritage and resources for producing high-quality Boursin® cheese for the US market.
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As of April 2025, Bel Brands USA' leadership includes:
Bel Brands USA has been backed by several prominent investors over the years, including:
Bel Brands USA experienced a key leadership transition with Mike Zygmunas appointed as CEO, succeeding Jean-Michel Dos Remedios. This change aims to steer the company's continued growth and innovation in the US market.
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Bel Brands USA likely utilizes common corporate email formats. The most probable formats include first initial followed by last name, or first name separated by a dot from the last name, all preceding '@belbrandsusa.com'.
[first_initial][last]@belbrandsusa.com or [first].[last]@belbrandsusa.com
Format
jdoe@belbrandsusa.com or jane.doe@belbrandsusa.com
Example
85%
Success rate
Food Business News • February 13, 2024
Mike Zygmunas has been named chief executive officer of Bel Brands USA. He succeeds Jean-Michel Dos Remedios, who has left the company. Mr. Zygmunas most recently was managing director for Bel’s Eastern Europe region....more
Dairy Foods • January 9, 2024
Boursin Cheese, a brand under Bel Brands USA, announced the launch of a new limited-edition flavor, Boursin Caramelized Onion & Herbs. This new offering combines sweet caramelized onions with savory herbs in Boursin's creamy, crumbly cheese....more
PR Newswire • September 7, 2023
The Laughing Cow, a Bel Brands USA product, announced a recipe renovation for its Creamy Original cheese spread wedges. The updated recipe features a richer, creamier taste and texture, now made with more real cheese and no artificial flavors, colors, or preservatives....more
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