Keep
Keep's Overview
Beijing Calorie Information Technology Co., Ltd., widely known through its popular fitness application 'Keep', is a prominent Chinese technology company focused on providing integrated fitness solutions. Launched in 2015, Keep has rapidly grown into a comprehensive platform offering a wide array of services including online fitness classes, customized workout plans, AI-assisted personal training, smart fitness hardware, and a vibrant social community for health enthusiasts. The company aims to empower users to achieve their fitness goals through accessible technology and engaging content, positioning itself as a 'sports operator' rather than just an app. Its revenue streams include membership subscriptions, sales of self-branded fitness products (like yoga mats, smart bands, and treadmills), and online advertising.
Where is Keep's Headquarters?
HQ Function
Serves as the central hub for research and development, product innovation for the Keep fitness platform, marketing, sales, and overall corporate strategy and operations. It houses the core teams driving the company's technological advancements and business growth in the digital fitness market.
Notable Features:
Modern office facilities within a recognized R&D park, designed to foster collaboration and innovation. The space likely incorporates elements reflecting the company's fitness and tech focus, possibly including open-plan layouts and wellness-oriented amenities.
Work Culture:
Characterized by a dynamic, fast-paced, and innovative environment typical of a leading tech company. There's a strong emphasis on user-centric product development, leveraging data analytics, and a shared passion for health and fitness. Collaborative teamwork is crucial for addressing the competitive digital fitness landscape.
HQ Significance:
Strategically located in Beijing, China's primary tech and innovation capital, providing unparalleled access to a deep talent pool, venture capital, and a vibrant tech ecosystem. The HQ's presence in Wangjing, a well-known tech hub, further anchors it within the core of China's technological advancements, vital for its operational efficiency and continued growth.
Values Reflected in HQ: The headquarters' environment and design likely reflect Keep's core values: promoting a healthy and active lifestyle, driving innovation in fitness technology, maintaining a strong user-first approach, and fostering a culture of continuous improvement and achievement.
Location:
Beijing Calorie Information Technology, through its Keep platform, primarily serves the Chinese domestic market, where it has established a significant user base and brand recognition. While the Keep app may be accessible and used by individuals internationally, the company's core operations, product development, marketing strategies, and customer support are predominantly focused on China. Its global reach is mainly characterized by the app's digital availability rather than a network of physical international offices or localized operations in other countries.
Street Address:
Building C, Wangjing International R&D Park, No. 1 Wangjing East Road, Chaoyang District
City:
Beijing
State/Province:
Beijing
Country:
China
Keep's Global Presence
Beijing & Jiangsu Province, China (Data Centers)
Address: Specific addresses for data centers are not publicly detailed.
These data centers are critical for ensuring platform stability, scalability, and a seamless user experience for Keep's fitness services across China.
Buying Intent Signals for Keep
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Keep
As of April 2025, Keep' leadership includes:
Investors of Keep
Keep has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its Initial Public Offering in Hong Kong in July 2023, Beijing Calorie Information Technology (Keep) has maintained a relatively stable core executive team. No major high-profile C-level hires or departures have been widely publicized in English-language financial media in the 12 months since its listing. The company's focus appears to be on executing its growth strategy with the established leadership team.
Technology (Tech Stack) used by Keep
Discover the tools Keep uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Keep Email Formats and Examples
Common email formats for Beijing Calorie Information Technology (Keep) likely use the company's primary domain, keep.com. Standard formats such as [first].[last]@keep.com or [first_initial][last]@keep.com are frequently used by tech companies.
[first].[last]@keep.com or [first_initial][last]@keep.com
Format
w.ning@keep.com
Example
80%
Success rate
News and media
Various financial news outlets (e.g., PR Newswire, company announcements) • March 27, 2024
Beijing Calorie Information Technology (Keep Inc.) Announces 2023 Annual Results with Narrowed Losses and Revenue Growth
Keep Inc. reported its audited consolidated results for the year ended December 31, 2023. The company announced total revenues of RMB 2.138 billion and a significant reduction in its adjusted net loss to RMB 295.4 million, showcasing improved operational efficiency and progress towards profitability. Average monthly active users (MAUs) reached 29.7 million....more
Reuters • July 12, 2023
Beijing Calorie Information Technology (Keep) Prices Hong Kong IPO at HK$28.92/Share
China's leading fitness app Keep Inc. priced its Hong Kong Initial Public Offering (IPO) at HK$28.92 ($3.70) per share, aiming to raise HK$313.4 million ($40.09 million). The company started trading under the stock code '3650' on the Hong Kong Stock Exchange....more
TechCrunch • September 7, 2022
Beijing Calorie Information Technology (Keep) Refiles for Hong Kong IPO
Chinese fitness giant Keep, operated by Beijing Calorie Information Technology, refiled for an initial public offering in Hong Kong. This followed an earlier filing in February 2022. The company is known for its popular fitness app providing workout classes, e-commerce for fitness gear, and social features....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Keep, are just a search away.