Beiersdorf
Beiersdorf's Overview
Beiersdorf AG is a German multinational company that manufactures and retails personal-care products and pressure-sensitive adhesives. Headquartered in Hamburg, Germany, it is a global leader in the skincare industry, with over 140 years of expertise. Its iconic brands include NIVEA, the world's No. 1 skin care brand, Eucerin (medical skincare), La Prairie (luxury skincare), and Hansaplast/Elastoplast (plasters and wound care). Beiersdorf is committed to innovative and sustainable skincare solutions under its C.A.R.E.+ strategy, focusing on 'Care Beyond Skin' for consumers, society, and the environment. The company operates globally with numerous affiliates and production sites.
Where is Beiersdorf's Headquarters?
HQ Function
Serves as the global corporate headquarters, housing key corporate functions such as strategic management, global marketing, research & development (R&D) leadership, finance, human resources, and supply chain management. It is the central hub for Beiersdorf's worldwide operations.
Notable Features:
The Hamburg campus includes state-of-the-art research and development facilities and modern office buildings. Beiersdorf is currently constructing a new, integrated company headquarters and research center in Hamburg-Eimsbüttel, designed as a campus to foster collaboration, innovation, and embody sustainability.
Work Culture:
Beiersdorf's HQ fosters a culture of care, trust, and collaboration, often described as 'the Beiersdorf spirit'. It emphasizes innovation, employee development, diversity and inclusion, and a global mindset. The environment aims to be dynamic and future-oriented, reflecting the company's 'Care Beyond Skin' philosophy.
HQ Significance:
The Hamburg headquarters is historically significant, as the company was founded in the city in 1882. It remains the nerve center for global strategy, brand management for its flagship brands like NIVEA, and cutting-edge skincare research, reinforcing its German heritage and commitment to quality and innovation.
Values Reflected in HQ: The design and investment in the new Hamburg campus reflect Beiersdorf's values of innovation, sustainability (e.g., aiming for high green building standards), collaboration, and a long-term commitment to its employees and the city of Hamburg. It aims to create an inspiring, agile, and future-oriented work environment.
Location:
Beiersdorf operates on a global scale, with its products available in over 170 countries. This extensive reach is supported by a worldwide network of more than 160 affiliates, state-of-the-art production centers strategically located across continents, and advanced research and development facilities, including regional innovation centers. Globally, Beiersdorf supports functions such as sales and marketing, supply chain management, manufacturing, research and innovation, and regional administration to cater to diverse consumer needs and market conditions worldwide.
Street Address:
Unnastraße 48
City:
Hamburg
State/Province:
Hamburg
Country:
Germany
Beiersdorf's Global Presence
Wilton, Connecticut, USA
Address: 45 Danbury Road, Wilton, CT 06897, USA
To drive growth and brand presence in the significant North American skincare market, ensuring products meet regional consumer needs and regulatory requirements.
Paris, France
Address: 118 Avenue de France, 75013 Paris, France
To lead Beiersdorf's activities in France, a major market for cosmetics and personal care, and to implement brand strategies tailored to French consumers.
Shanghai, China
Address: Beiersdorf (Shanghai) Co., Ltd., 20F, Building B, The Roof, No. 458 Madang Road, Huangpu District, Shanghai, China
To expand Beiersdorf's footprint in Asia, understand and meet the unique needs of Asian consumers, and capitalize on the growth opportunities in the region's dynamic beauty and personal care market.
Buying Intent Signals for Beiersdorf
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Executive Team of Beiersdorf
As of April 2025, Beiersdorf' leadership includes:
Investors of Beiersdorf
Beiersdorf has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Beiersdorf strengthened its Executive Board in early 2024 with the appointments of a new Chief Human Resources Officer and a new Board Member responsible for the NIVEA brand, following a departure at the end of 2023.
Departures
New Appointments:
Technology (Tech Stack) used by Beiersdorf
Discover the tools Beiersdorf uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Beiersdorf Email Formats and Examples
Beiersdorf AG typically uses the 'firstname.lastname@beiersdorf.com' email format for its employees globally. This is the most common and standard structure for professional communication with individuals at the company. While variations might exist for specific cases or regions, this format has a high success rate for reaching Beiersdorf personnel.
firstname.lastname@beiersdorf.com
Format
jane.doe@beiersdorf.com
Example
90%
Success rate
News and media
Beiersdorf Press Release • April 17, 2024
Beiersdorf News: Strong Start to 2024 with Significant Sales Growth in Q1
Beiersdorf reported organic Group sales growth of 7.3% in the first quarter of 2024. The Consumer Business Segment saw a 10.0% rise, driven by NIVEA's double-digit growth and strong performance from the Derma business. The company confirmed its outlook for the full year....more
Beiersdorf Press Release • March 7, 2024
Beiersdorf News: Achieves Further Milestones on Its Sustainability Agenda
Beiersdorf announced significant progress on its CARE BEYOND SKIN Sustainability Agenda, including a 23% absolute reduction in Scope 1, 2, and 3 CO2 emissions since 2018, and surpassing its plastic targets by achieving 25% recycled content in plastic packaging in Europe and committing to 30% globally by 2025....more
Beiersdorf Press Release • October 10, 2023
Beiersdorf News: Celebrates Topping-Out Ceremony for New Headquarters in Hamburg
Beiersdorf marked a significant milestone with the topping-out ceremony for its new headquarters in Hamburg-Eimsbüttel. The future-oriented campus, set to open in stages from the end of 2024, will provide a modern and collaborative working environment for around 3,000 employees....more
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