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Behaviorally's Overview

Total employees149
HeadquartersTeaneck
Founded

Behaviorally Inc, the successor to Perception Research Services (PRS), is a global leader in shopper marketing and behavioral science. They specialize in understanding and influencing consumer purchasing decisions by defining and diagnosing the key moments that drive shopper growth in both digital and physical retail environments. Leveraging decades of experience, a unique behavioral framework, and cutting-edge digital methodologies including AI, Behaviorally helps brands optimize packaging, in-store experiences, and e-commerce strategies to achieve measurable improvements in shopper conversion.

Where is Behaviorally's Headquarters?

HQ Function

Serves as the global command center for Behaviorally, housing key leadership, strategic planning, research and development innovation, and core operational teams supporting its worldwide network.

Notable Features:

Located within the Glenpointe Centre, a prominent business complex known for its modern amenities, comprehensive facilities, and accessible metropolitan New York City location.

Work Culture:

A dynamic, collaborative, and insight-driven environment focused on innovation in behavioral research and shopper marketing. The culture encourages data-driven decision-making, continuous learning, and a client-centric approach to solving complex business challenges.

HQ Significance:

The headquarters is pivotal for coordinating global strategies, spearheading innovation in shopper marketing techniques (including AI applications), and maintaining the company's leadership position in applying behavioral science to drive shopper growth.

Values Reflected in HQ: The headquarters reflects Behaviorally's commitment to professionalism, cutting-edge research, global connectivity, and fostering an environment conducive to strategic thinking, innovation, and exceptional client service.

Location:

Behaviorally supports its global clients through a robust network of offices strategically located across North America (including Los Angeles, Chicago, Mexico City), Europe (including Hamburg, Milan), and Asia (including Shanghai). These international offices provide localized shopper insights, advanced behavioral research capabilities, dedicated client service, and strategic consulting. This global footprint enables brands to effectively understand and engage consumers in diverse international markets, adapting global best practices to local nuances.

Street Address:

Glenpointe Centre West, 500 Frank W Burr Blvd, Suite 41

City:

Teaneck

State/Province:

New Jersey

Country:

USA

Behaviorally's Global Presence

London, UK

Address: The Frames, 25-27 Phipp Street, London, EC2A 4NP, UK

Supports European market research, client engagement, project management, and the adaptation of global behavioral strategies to local consumer behaviors and retail landscapes.

Singapore, Singapore

Address: 18 Robinson Road, #16-03, Singapore 048547

Drives growth and client service across APAC, focusing on understanding diverse consumer cultures and rapidly evolving digital and physical retail environments in the region.

Paris, France

Address: 50-52 Boulevard Haussmann, 75009 Paris, France

Offers localized research capabilities and strategic advice, helping brands navigate the French and broader European consumer markets effectively.

Geneva, Switzerland

Address: Rue de Lausanne 15, 1201 Geneva, Switzerland

Provides specialized behavioral insights for brands operating in Switzerland and supports multinational client projects requiring a neutral, centrally located European base.

Buying Intent Signals for Behaviorally

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Behaviorally

As of April 2025, Behaviorally' leadership includes:

Alex Hunt - Chief Executive Officer
Crispin Beale - Group President
Ruben Nazario - Chief Financial Officer
Michele McCorry - Chief Revenue Officer
Sam Albert - Chief Digital Officer
Inna Merzheritskaya - Chief Client Officer
Matt Salem - Chief Technology Officer

Investors of Behaviorally

Behaviorally has been backed by several prominent investors over the years, including:

LLR Partners

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Behaviorally Inc has actively strengthened its leadership and client development teams over the past year with several key Vice President appointments to drive regional growth and enhance expertise. No major executive departures have been publicly announced.

New Appointments:

Joe Corace, Joe Corace appointed as Vice President, Client Development to support North American growth.
Monica Paganini, Monica Paganini appointed as Vice President, Client Development for Europe.
Jeff Hasselman, Jeff Hasselman appointed as Senior Vice President, Client Development.

Technology (Tech Stack) used by Behaviorally

Discover the tools Behaviorally uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Behaviorally Email Formats and Examples

Behaviorally Inc likely utilizes common corporate email formats. The most probable structure is [first].[last]@behaviorally.com. Another possibility includes [first_initial][last]@behaviorally.com.

[first].[last]@behaviorally.com

Format

alex.hunt@behaviorally.com

Example

85%

Success rate

News and media

Business WireMay 7, 2024

Behaviorally Inc Study Reveals Online Grocery Shopping Habits and Preferences in the US Market

Behaviorally released findings from a new study detailing current online grocery shopping behaviors and consumer preferences in the United States, highlighting key opportunities for brands and retailers in the evolving digital landscape....more

Behaviorally WebsiteApril 9, 2024

Behaviorally Inc Releases PackPath® Global Report Revealing Key Insights into Packaging Performance and Shopper Behavior

Behaviorally launched its latest PackPath® Global Report, offering an in-depth analysis of packaging effectiveness across various regions and categories, and identifying trends in how packaging influences shopper decisions at the physical and digital shelf....more

Behaviorally WebsiteMarch 5, 2024

Behaviorally Inc Launches Flash.AI™ For Agile Pack Design Screening

Behaviorally introduced Flash.AI™, a new AI-powered solution designed for rapid and agile screening of CPG packaging designs. This tool aims to help brands quickly identify the most effective designs to drive shopper engagement and purchase....more

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