HQ Function

Historically served as the core for Behalf's operations, including product strategy, business development, marketing, and customer support for its B2B financing solutions.

Notable Features:

The New York office was situated in a dynamic commercial district, offering access to a rich talent pool and proximity to financial institutions and tech companies.

Work Culture:

As a fintech startup, Behalf likely fostered an innovative, fast-paced, and customer-focused work culture. With its integration into Fleetcor/Corpay, the culture may blend this agility with the processes of a larger, established corporation.

HQ Significance:

The New York City location underscored Behalf's position within the US financial technology landscape, providing strategic advantages for partnerships and market reach.

Values Reflected in HQ: The choice of a major financial center like New York reflected ambition, a focus on the core B2B market, and a drive for innovation in financial services.

Location:

While Behalf's primary market focus has been the United States, its technology development, particularly through its historical R&D center in Israel, had an international dimension. As part of Fleetcor, a global business payments company, Behalf's solutions and underlying technology contribute to Fleetcor's broader international offerings, supporting B2B transactions for businesses globally.

Street Address:

122 W 27th St, 10th Floor (Previously listed primary Behalf office)

City:

New York

State/Province:

NY

Country:

USA