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Beginning Boutique's Overview

Total employees77
HeadquartersSeventeen Mile Rocks
Founded2008

Beginning Boutique is an Australian-based online fashion retailer founded in 2008 by Sarah Timmerman. It has rapidly grown into a go-to destination for young women seeking on-trend clothing, festival wear, swimwear, and accessories. Known for its vibrant social media presence and fast-fashion model, the company offers a wide array of styles appealing to a global audience. They focus on affordability, quick delivery, and staying ahead of fashion curves, making them a prominent name in the e-commerce fashion landscape, particularly among Gen Z and Millennial consumers.

Where is Beginning Boutique's Headquarters?

HQ Function

The headquarters houses key departments including design, buying, marketing, customer service, technology, and logistics coordination for their global online retail business.

Notable Features:

The facility is likely a modern office and warehouse space, optimized for e-commerce operations, including inventory management, order processing, and dispatch.

Work Culture:

The work culture at Beginning Boutique is described as fast-paced, dynamic, and creative, reflecting the brand's youthful and fashion-forward identity. There's a strong emphasis on teamwork, innovation, and digital engagement.

HQ Significance:

As the nerve center of the company, the Brisbane HQ is crucial for driving the brand's vision, managing global supply chains, developing marketing strategies, and ensuring customer satisfaction worldwide.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, trend-awareness, agility in responding to market changes, and a strong focus on the customer experience.

Location:

Beginning Boutique operates as a global e-commerce retailer, shipping its fashion products to customers in numerous countries worldwide, including major markets like the United States, United Kingdom, New Zealand, Canada, and various countries across Europe and Asia. Their online platform is designed to support international shoppers, often offering localized currency options and tailored shipping solutions. Digital marketing, social media engagement, and customer support functions are also geared towards a global audience, ensuring a consistent brand experience internationally.

Street Address:

Unit 1, 75 Bluestone Circuit

City:

Seventeen Mile Rocks

State/Province:

QLD

Country:

Australia

Beginning Boutique's Global Presence

Global (Remote/Distributed Teams)

Address: N/A - Primarily remote operations for international support

To enhance brand presence, facilitate localized marketing campaigns, and provide timely customer support in different time zones, without establishing large physical offices.

Buying Intent Signals for Beginning Boutique

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Beginning Boutique

As of April 2025, Beginning Boutique' leadership includes:

Sarah Timmerman - Founder & CEO
Tim Nickels - Chief Operating Officer

Investors of Beginning Boutique

Beginning Boutique has been backed by several prominent investors over the years, including:

Privately Held/Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, Beginning Boutique does not frequently publicize executive team changes. No major executive hires or departures have been prominently announced in the mainstream business press over the last 12 months. The leadership team appears stable, focusing on continued growth and market expansion.

Technology (Tech Stack) used by Beginning Boutique

Discover the tools Beginning Boutique uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Beginning Boutique Email Formats and Examples

Beginning Boutique's corporate email addresses likely follow common patterns. For general inquiries and customer support, they use specific addresses like help@beginningboutique.com.au. Internal corporate emails often use a combination of first name and last name, or first initial and last name.

[firstinitial][last]@beginningboutique.com.au

Format

stimmerman@beginningboutique.com.au

Example

70%

Success rate

News and media

Power RetailJanuary 18, 2024

Beginning Boutique’s Timeless Collection is Gen Z’s Answer to Old Money Aesthetic

Beginning Boutique has launched 'The Timeless Collection,' catering to the Gen Z interest in the 'old money' aesthetic, featuring classic silhouettes and neutral tones designed for enduring style....more

RagtraderOctober 26, 2023

Beginning Boutique launches debut Basics collection

Online youth fashion retailer Beginning Boutique has launched its first basics collection, BB Basics. The collection includes 16 core styles made from a viscose and elastane blend, available in sizes 6 to 16, aiming to provide versatile wardrobe staples....more

SmartCompanyMarch 15, 2023

Beginning Boutique founder Sarah Timmerman on how she built a $50 million global brand from Brisbane

Sarah Timmerman, founder of Beginning Boutique, shared insights into her journey of building the online fashion retailer into a $50 million global business, highlighting strategies around social media, customer engagement, and adapting to e-commerce trends....more

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