Bed Threads
Bed Threads's Overview
Bed Threads is an Australian-based, direct-to-consumer (DTC) brand celebrated for its premium 100% French flax linen bedding, stylish homewares, and comfortable sleepwear. Founded in 2017 by Genevieve Rosen-Biller and Alan Biller, the company emerged from a desire to make high-quality, pure linen products more accessible. Bed Threads has rapidly grown, expanding its product line to include tableware, bathroom essentials, and art, all characterized by a distinct aesthetic that blends comfort, style, and sustainability. The brand emphasizes ethical production, natural materials, and a strong connection with its community, aiming to inspire customers to create beautiful and conscious living spaces. They have a significant online presence and ship globally, with a strong focus on markets like Australia, the USA, and the UK.
Where is Bed Threads's Headquarters?
HQ Function
Serves as the primary center for design, product development, marketing strategy, e-commerce operations, customer engagement, and overall business management for the global brand.
Notable Features:
The headquarters likely features a modern, aesthetically aligned workspace that reflects the Bed Threads brand – emphasizing natural light, open collaborative spaces, and possibly an in-house studio for content creation and product showcasing.
Work Culture:
A dynamic, creative, and fast-paced environment, characteristic of a successful digital-native brand. The culture likely fosters collaboration, innovation in design and marketing, and a strong passion for lifestyle and home products, with a focus on customer satisfaction and brand growth.
HQ Significance:
The Rosebery HQ is pivotal for maintaining brand coherence, driving creative direction, managing international e-commerce logistics, and nurturing the company's distinct culture and values as it scales globally.
Values Reflected in HQ: The headquarters' design and atmosphere probably reflect Bed Threads' core values of quality, attainable luxury, sustainability, natural aesthetics, and a modern, comfortable lifestyle.
Location:
Bed Threads operates as a global e-commerce brand, shipping its products to customers in numerous countries worldwide, with key markets including Australia, the United States, Canada, the United Kingdom, New Zealand, and parts of Europe. Their international functions are supported by their Australian headquarters, a dedicated presence in the US (Los Angeles), and a network of international warehousing and fulfillment partners. This structure enables efficient global shipping, localized customer service, and targeted marketing campaigns across different regions.
Street Address:
67 Kareena Avenue
City:
Rosebery
State/Province:
NSW
Country:
Australia
Bed Threads's Global Presence
Los Angeles, California, USA
Address: [Specific address not publicly available, likely a commercial/operational site]
To manage and expand Bed Threads' footprint in the North American market, ensuring localized support, efficient distribution, and marketing efforts tailored to US consumers.
Buying Intent Signals for Bed Threads
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Bed Threads
As of April 2025, Bed Threads' leadership includes:
Investors of Bed Threads
Bed Threads has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, Bed Threads does not frequently publicize changes in its executive team. The founding leadership, Genevieve Rosen-Biller and Alan Biller, remain central to the company's operations and strategic direction. No major executive hires or departures have been publicly announced in the last 12 months.
Technology (Tech Stack) used by Bed Threads
Discover the tools Bed Threads uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bed Threads Email Formats and Examples
Bed Threads likely utilizes standard professional email formats for its corporate communications. Common structures include using the first name or a combination of first and last names.
Likely formats include [first]@bedthreads.com or [first].[last]@bedthreads.com. For Australian specific operations, @bedthreads.com.au might also be in use.
Format
example: chloe@bedthreads.com or chloe.davis@bedthreads.com
Example
70%
Success rate
News and media
Ragtrader • May 9, 2024
Bed Threads Named Official Partner of Australian Olympic and Paralympic Teams for Paris 2024
Bed Threads has been announced as the Official Bed Linen and Homewares Partner for the Australian Olympic Team and Paralympic Team for the Paris 2024 Games. The brand will provide athletes with exclusive bedding and homewares, outfitting the Australian delegation in Paris....more
Business Wire • February 7, 2024
Pendulum® Announces Strategic Investment in Bed Threads® to Fuel Growth and U.S. Expansion
Pendulum, a strategic growth investing and advisory platform, announced its investment in Bed Threads®, a fast-growing, direct-to-consumer (DTC) sustainable home goods company. The partnership aims to accelerate Bed Threads' U.S. market expansion, product diversification, and build upon its strong community engagement....more
Australian Financial Review (AFR) • November 23, 2021
Bed Threads Takes First Outside Capital from US Investor
Bootstrapped linen and homewares e-tailer Bed Threads secured its first external funding, a minority investment from a US-based private investment fund affiliated with The Newcastle Network, to fuel its international growth, particularly in the US market....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Bed Threads, are just a search away.