Beauty Bay is a prominent global online retailer founded in 1999, specializing in discovering and offering an extensive range of makeup, skincare, haircare, and beauty accessories. Headquartered in the UK, the company serves as a key destination for beauty enthusiasts worldwide, providing access to both well-established and emerging brands, including its popular own-brand 'By Beauty Bay'. Beauty Bay is known for its vast product selection and commitment to making the latest beauty trends accessible to a global audience through its e-commerce platform.
The headquarters serves as the central command for Beauty Bay's strategic operations, including e-commerce management, marketing, buying and merchandising, technology development, financial operations, and customer experience leadership.
Located within Exchange Quay, a modern, redeveloped commercial area on the Salford Quays, offering contemporary office spaces and excellent transport connectivity. Specific internal architectural details of Beauty Bay's offices are not widely publicized.
Beauty Bay fosters a fast-paced, dynamic, and digitally-focused work environment, characteristic of a leading e-commerce company. The culture emphasizes innovation, collaboration, and a shared passion for the beauty industry, encouraging adaptability to evolving market trends.
The Manchester-based HQ is strategically important, positioning Beauty Bay within a vibrant digital and creative hub in the UK. This facilitates talent acquisition and supports its extensive UK, European, and global e-commerce operations.
Beauty Bay operates primarily as a global e-commerce retailer, with a significant online presence and the capability to ship to numerous countries worldwide. Its global functions include international marketing tailored to different regions, multi-lingual customer support, and sophisticated logistics to manage worldwide shipping and returns. The company continuously adapts its digital platform and product assortments to cater to a diverse international customer base.
Exchange Quay
Salford
Greater Manchester
United Kingdom
Address: Unit 7 Dale Street Industrial Estate, Dale Street, Bilston, WV14 7JY, UK
Serves as a crucial operational hub for the company's supply chain, managing inventory and ensuring efficient fulfillment of online orders to all regions Beauty Bay serves.
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As of April 2025, BEAUTY BAY' leadership includes:
BEAUTY BAY has been backed by several prominent investors over the years, including:
There have been no widely publicized C-suite executive hires or exits at Beauty Bay within the last 12 months (approx. mid-2023 to mid-2024). The company's leadership team, including CEO Mark Smith who was appointed in late 2022, appears stable based on public information.
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Beauty Bay typically utilizes a common professional email format. The most frequently observed pattern combines the first initial of an employee's name followed by their last name.
[first_initial][last]@beautybay.com
Format
jsmith@beautybay.com
Example
75%
Success rate
Cosmetics Business • May 16, 2024
Online beauty retailer Beauty Bay is piloting an AI-powered tool to identify products trending on social media. The ‘Trending Now’ feature on its app and website will showcase beauty buys gaining rapid popularity online, helping customers stay ahead of the curve....more
Drapers • November 7, 2023
Beauty e-tailer Beauty Bay has launched its first ever Christmas TV advertising campaign, 'Your Season'. The campaign aims to celebrate individuality and self-expression during the festive period, showcasing a wide range of products available on the platform....more
The Times • October 23, 2023
Beauty Bay reported increased sales to £105.6 million and a rise in pre-tax profits to £2.9 million for the year to March 2023, as the online retailer considers strategic options for future expansion, including potential new partnerships or investment....more
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