Beauty Plus
Beauty Plus's Overview
BeautyPlus Global represents the worldwide brand and operations of the BeautyPlus application, a flagship product of Meitu Inc. Renowned for its intuitive AI-driven photo and video editing tools, BeautyPlus empowers millions of users across the globe to effortlessly create, enhance, and share compelling visual content. The platform offers an extensive suite of features, including real-time beautification filters, dynamic AR stickers, comprehensive editing suites, and innovative AI art generation tools, catering to a wide spectrum of users from casual creators to professional social media influencers and content producers.
Where is Beauty Plus's Headquarters?
HQ Function
Serves as the central command for Meitu Inc.'s global strategy, research and development for BeautyPlus and other AI-driven products, software engineering, product design, and international operations management.
Notable Features:
A modern, purpose-built campus located within a prominent technology park, designed to inspire innovation and collaboration. It houses state-of-the-art R&D laboratories, creative workspaces, and employee amenities that underscore its commitment to attracting and retaining top tech talent.
Work Culture:
Characterized by a dynamic, innovative, and technology-first environment. There is a strong emphasis on creativity, agile development methodologies, and a user-centric approach to product evolution. Collaborative team structures are prevalent, fostering a fast-paced culture aligned with the demanding nature of the internet and AI industries.
HQ Significance:
The Xiamen headquarters is of paramount importance as the origination point for BeautyPlus and other foundational Meitu technologies. It spearheads the company's 'beauty and AI ecosystem' strategy, its diversification into AI-powered SaaS solutions for various industries, and the coordination of its extensive global market presence.
Values Reflected in HQ: The headquarters' architecture, facilities, and operational ethos likely reflect Meitu's core values: pioneering innovation, unwavering user-centricity, pursuit of technological excellence, and bold global ambition, all contributing to an environment optimized for cutting-edge product development and market leadership.
Location:
BeautyPlus Global, as part of Meitu Inc., maintains a significant worldwide footprint, with its applications actively used by hundreds of millions of users and available in multiple languages across all major mobile app platforms. Globally supported functions include continuous product development, advanced research in AI and imaging technologies, localized marketing campaigns and user acquisition strategies, multilingual customer support services, and the cultivation of strategic partnerships across key international markets in North America, South America, Europe, and Asia, with a particular focus on high-growth regions like Southeast Asia, India, and Brazil.
Street Address:
Meitu Building, Wanghai Road
City:
Xiamen
State/Province:
Fujian
Country:
China
Beauty Plus's Global Presence
Tsim Sha Tsui, Kowloon, Hong Kong
Address: Unit 702, 7/F, K11 ATELIER, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
Supports Meitu's global expansion initiatives, facilitates international partnerships, and accesses the diverse talent pool and extensive business opportunities available in the APAC region and worldwide.
Singapore, Singapore
Address: 7 Temasek Boulevard, #12-07 Suntec Tower One, Singapore 038987 (Representative Office)
Aims to expand BeautyPlus's user base and cultivate strong partnerships throughout Southeast Asia, tailoring products and marketing strategies to align with local consumer preferences, cultural nuances, and emerging market trends.
Santa Monica, California, USA
Address: Undisclosed office address, Santa Monica, CA (US Operations)
To strengthen BeautyPlus's presence and competitiveness in the US market, gather user feedback for product development, and explore collaborations within the American tech and entertainment industries.
Buying Intent Signals for Beauty Plus
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Executive Team of Beauty Plus
As of April 2025, Beauty Plus' leadership includes:
Investors of Beauty Plus
Beauty Plus has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Meitu Inc. experienced notable leadership adjustments, particularly within its financial and directorial positions, reflecting ongoing strategic alignments and company evolution.
Departures
New Appointments:
Technology (Tech Stack) used by Beauty Plus
Discover the tools Beauty Plus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Beauty Plus Email Formats and Examples
Email addresses at Meitu Inc., the parent company of BeautyPlus, generally adhere to common corporate naming conventions. These formats typically combine elements of an employee's first and last name with the official company domain, 'meitu.com'.
[firstinitial][lastname]@meitu.com (e.g., jdoe@meitu.com) or [firstname].[lastname]@meitu.com (e.g., jane.doe@meitu.com)
Format
exampleperson@meitu.com
Example
78%
Success rate
News and media
Meitu IR / Financial News Outlets • March 19, 2024
Meitu Announces Strong 2023 Financial Results Driven by AI Product Innovation
Meitu Inc. reported a substantial increase in net profit for the fiscal year 2023, highlighting the success of its AI-driven photo, video, and design products, including BeautyPlus. The company emphasized growth in subscription revenues and the positive impact of its AI strategy on user engagement and productivity solutions....more
Meitu Press Release / Tech Blogs • January 25, 2024
BeautyPlus Continues to Integrate Advanced Generative AI Features for Enhanced Creativity
Throughout late 2023 and early 2024, BeautyPlus has consistently rolled out innovative generative AI functionalities. These updates empower users with tools for AI-driven photo transformations, avatar creation, intelligent object removal, and scene generation, keeping the app at the cutting edge of mobile creative technology and fostering user creativity....more
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