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Bearaby's Overview

Total employees22
HeadquartersBrooklyn
Founded

Bearaby is a direct-to-consumer wellness brand revolutionizing the sleep industry with its patented, sustainably-made weighted blankets. Founded by Kathrin Hamm, the company is known for its unique, hand-knitted designs like the Cotton Napper, Tree Napper, and Hugger, which offer deep touch pressure to promote relaxation, reduce anxiety, and improve sleep quality. Bearaby emphasizes design, sustainability (using materials like organic cotton and TENCEL™), and ethical production. Their mission is to provide natural, drug-free solutions for better sleep and a calmer state of mind, making wellness products both effective and aesthetically pleasing.

Where is Bearaby's Headquarters?

HQ Function

The Brooklyn headquarters serves as the central hub for Bearaby's core operations, including product innovation, design, marketing strategy, brand management, customer experience leadership, and overall business development.

Notable Features:

While specific interior details are not heavily publicized, offices in DUMBO like 20 Jay Street often feature modern, open-plan designs within renovated industrial buildings, fostering a creative and collaborative atmosphere. It likely reflects Bearaby's design-forward ethos.

Work Culture:

Bearaby cultivates a mission-driven work culture centered on wellness, sustainability, and innovation. The environment is likely collaborative and passionate, encouraging creativity and a mindful approach that aligns with their product philosophy of calm and comfort.

HQ Significance:

Locating in Brooklyn, a major U.S. hub for design, e-commerce, and media, provides Bearaby with access to a rich talent pool, industry partnerships, and keeps the brand connected to contemporary lifestyle trends.

Values Reflected in HQ: The headquarters' location and likely design reflect Bearaby's values of innovation, modern aesthetics, community, and a connection to a vibrant, forward-thinking environment.

Location:

Bearaby operates primarily as a direct-to-consumer brand with a strong presence in North America (USA and Canada). While its headquarters are in New York, its operational reach is global through e-commerce shipping and a distributed supply chain. Manufacturing partnerships exist in countries like India and China for their specialized textiles and products. The company's marketing and customer support functions are geared towards an international audience interested in sustainable wellness solutions.

Street Address:

20 Jay Street, Suite 504

City:

Brooklyn

State/Province:

NY

Country:

USA

Bearaby's Global Presence

Buying Intent Signals for Bearaby

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bearaby

As of April 2025, Bearaby' leadership includes:

Kathrin Hamm - Founder & CEO
Agnes Svensson - Chief Operating Officer

Investors of Bearaby

Bearaby has been backed by several prominent investors over the years, including:

Silas Capital
PARAMIFY
FJLabs
Able Partners
S Ventures
Slow Ventures
Joyance Partners
Gaingels
The Chernin Group

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major, publicly announced executive hires or departures at Bearaby in the past 12 months. The leadership team appears to be stable.

Technology (Tech Stack) used by Bearaby

Discover the tools Bearaby uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bearaby Email Formats and Examples

Bearaby likely utilizes standard professional email address formats. The most common format is typically the first name followed by the @bearaby.com domain. Other possibilities include first initial followed by last name.

[first]@bearaby.com

Format

example@bearaby.com

Example

75%

Success rate

News and media

CNETApril 18, 2024

Bearaby Cotton Napper Featured in CNET's 'Best Weighted Blankets for 2024'

CNET highlighted Bearaby's Cotton Napper as a top choice in their 2024 guide to the best weighted blankets, praising its breathability, stylish knit design, and effective comfort for better sleep....more

PopsugarFebruary 20, 2024

Popsugar Editor Reviews Bearaby Weighted Blanket: 'My Secret to a Good Night's Sleep'

A Popsugar editor shared a positive review of their Bearaby weighted blanket, detailing its significant impact on improving sleep quality and overall comfort, reinforcing the brand's product efficacy....more

Fast CompanyNovember 22, 2023

Bearaby Nappers Recommended by Fast Company as a Top Gift

Fast Company featured Bearaby's Napper blankets in their gift guide for people who are always cold, emphasizing their coziness and stylish appeal for the colder months....more

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