Bearaby is a direct-to-consumer wellness brand revolutionizing the sleep industry with its patented, sustainably-made weighted blankets. Founded by Kathrin Hamm, the company is known for its unique, hand-knitted designs like the Cotton Napper, Tree Napper, and Hugger, which offer deep touch pressure to promote relaxation, reduce anxiety, and improve sleep quality. Bearaby emphasizes design, sustainability (using materials like organic cotton and TENCEL™), and ethical production. Their mission is to provide natural, drug-free solutions for better sleep and a calmer state of mind, making wellness products both effective and aesthetically pleasing.
The Brooklyn headquarters serves as the central hub for Bearaby's core operations, including product innovation, design, marketing strategy, brand management, customer experience leadership, and overall business development.
While specific interior details are not heavily publicized, offices in DUMBO like 20 Jay Street often feature modern, open-plan designs within renovated industrial buildings, fostering a creative and collaborative atmosphere. It likely reflects Bearaby's design-forward ethos.
Bearaby cultivates a mission-driven work culture centered on wellness, sustainability, and innovation. The environment is likely collaborative and passionate, encouraging creativity and a mindful approach that aligns with their product philosophy of calm and comfort.
Locating in Brooklyn, a major U.S. hub for design, e-commerce, and media, provides Bearaby with access to a rich talent pool, industry partnerships, and keeps the brand connected to contemporary lifestyle trends.
Bearaby operates primarily as a direct-to-consumer brand with a strong presence in North America (USA and Canada). While its headquarters are in New York, its operational reach is global through e-commerce shipping and a distributed supply chain. Manufacturing partnerships exist in countries like India and China for their specialized textiles and products. The company's marketing and customer support functions are geared towards an international audience interested in sustainable wellness solutions.
20 Jay Street, Suite 504
Brooklyn
NY
USA
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As of April 2025, Bearaby' leadership includes:
Bearaby has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive hires or departures at Bearaby in the past 12 months. The leadership team appears to be stable.
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Bearaby likely utilizes standard professional email address formats. The most common format is typically the first name followed by the @bearaby.com domain. Other possibilities include first initial followed by last name.
[first]@bearaby.com
Format
example@bearaby.com
Example
75%
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CNET • April 18, 2024
CNET highlighted Bearaby's Cotton Napper as a top choice in their 2024 guide to the best weighted blankets, praising its breathability, stylish knit design, and effective comfort for better sleep....more
Popsugar • February 20, 2024
A Popsugar editor shared a positive review of their Bearaby weighted blanket, detailing its significant impact on improving sleep quality and overall comfort, reinforcing the brand's product efficacy....more
Fast Company • November 22, 2023
Fast Company featured Bearaby's Napper blankets in their gift guide for people who are always cold, emphasizing their coziness and stylish appeal for the colder months....more
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