BCW Global
BCW Global's Overview
BCW (Burson Cohn & Wolfe) is a leading global communications agency, part of WPP (NYSE: WPP). BCW believes that the most effective communication moves people – to think differently, feel deeply and act urgently. The agency is focused on delivering digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels. BCW serves clients in various sectors including B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs, and technology.
Where is BCW Global's Headquarters?
HQ Function
Serves as the central hub for global strategy, executive leadership, major client management, and core administrative functions for the agency's worldwide operations.
Notable Features:
Located in the historic International Toy Center building, offering modern office facilities with collaborative workspaces designed to foster creativity and innovation in a landmark Manhattan location.
Work Culture:
A dynamic, fast-paced, and collaborative environment that encourages creativity, strategic thinking, and a results-oriented approach. BCW emphasizes diversity, inclusion, and continuous professional development for its employees.
HQ Significance:
The New York headquarters anchors BCW's significant presence in North America and plays a pivotal role in coordinating its extensive global network, reflecting its status as a top-tier international communications agency.
Values Reflected in HQ: The choice of a vibrant, centrally located, and modern workspace within a historic building reflects BCW's commitment to innovation, connection, and forward-thinking while respecting established foundations and heritage.
Location:
BCW supports a wide array of functions globally through its extensive network of offices in over 40 countries. These include integrated communications, public relations, public affairs, crisis and issues management, corporate reputation, ESG advisory, digital and social media strategy, creative content development, research and analytics, healthcare communications, and technology communications. The agency serves clients across diverse sectors by leveraging local market expertise combined with global insights and resources to deliver impactful results worldwide.
Street Address:
200 Fifth Avenue
City:
New York
State/Province:
NY
Country:
USA
BCW Global's Global Presence
London, UK
Address: Sea Containers, 18 Upper Ground, London, SE1 9GL, UK
Manages UK-specific campaigns and serves as a strategic center for integrated communications across the EMEA region, leveraging London's status as a global financial and media center.
Hong Kong, SAR China
Address: 63/F, One Island East, 18 Westlands Road, Taikoo Place, Quarry Bay, Hong Kong
Drives growth and client service excellence across the Asia-Pacific market, capitalizing on Hong Kong's role as a gateway to mainland China and a significant business hub in Asia.
Washington D.C., USA
Address: 1800 M Street NW, Suite 400 South, Washington, DC 20036, USA
Specializes in navigating complex regulatory environments, shaping public policy debates, and managing high-stakes communications for clients, reflecting the unique political landscape of the U.S. capital.
Buying Intent Signals for BCW Global
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BCW Global
As of April 2025, BCW Global' leadership includes:
Investors of BCW Global
BCW Global has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive change in the last 12 months for BCW was the appointment of Corey duBrowa as Global CEO, succeeding Donna Imperato who retired. This transition led to related leadership adjustments, such as Scott Wilson's promotion to President, International. BCW has also made other key leadership appointments, including a new Global Public Affairs Lead and North America COO, to strengthen its capabilities across key regions and practices.
Departures
New Appointments:
Technology (Tech Stack) used by BCW Global
Discover the tools BCW Global uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BCW Global Email Formats and Examples
BCW, like many large global corporations, primarily utilizes a standardized email format for its employees. The most common format is typically a combination of the employee's first name and last name, separated by a period, followed by the company domain.
firstname.lastname@bcw-global.com
Format
jane.doe@bcw-global.com
Example
85%
Success rate
News and media
PRWeek • October 25, 2023
BCW Launches AI-Powered DE&I Tool Polly
BCW unveiled Polly, an AI-driven tool designed to help organizations assess and improve the inclusivity of their communications and content. The tool aims to support clients in achieving their Diversity, Equity & Inclusion (DE&I) objectives by analyzing language and imagery....more
BCW Global Website • September 12, 2023
BCW Named Global Agency of Record for Lausanne 2027 and Swiss Ski Kitzbühel Bid for FIS Alpine World Ski Championships
BCW has been appointed as the global agency of record to provide strategic communications and international media relations support for the joint bid from Lausanne 2027 and Swiss Ski Kitzbühel for the FIS Alpine World Ski Championships....more
Campaign US • May 10, 2023
Colgate, Special Olympics and BCW Want You to ‘Smile Strong’
BCW collaborated with Colgate and Special Olympics on the 'Smile Strong' campaign. The initiative aimed at promoting inclusivity, celebrating the unique smiles of Special Olympics athletes, and challenging misconceptions around Down syndrome....more
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