HQ Function

Serves as the central hub for BCF's strategic planning, merchandising, marketing, operations management, finance, and administrative functions, in conjunction with the broader Super Retail Group corporate services.

Notable Features:

The Super Retail Group head office is a modern corporate campus designed to support collaboration and innovation. It features contemporary office spaces and employee amenities supporting the various brands within the group, including BCF.

Work Culture:

The work culture, influenced by Super Retail Group, emphasizes teamwork, customer focus, a passion for the outdoors, and continuous improvement. It aims to foster an environment where team members can connect with the lifestyle BCF promotes.

HQ Significance:

The headquarters is crucial for BCF's national operations, driving brand strategy, product sourcing, marketing campaigns, and supporting its extensive network of retail stores across Australia.

Values Reflected in HQ: The headquarters operationally reflects BCF's values of passion for the outdoors (through product strategy), teamwork (cross-functional collaboration), community engagement, and providing value to customers through efficient operations and strategic decision-making.

Location:

BCF's primary operations and retail presence are concentrated within Australia, where it operates an extensive network of over 150 stores nationwide. While BCF sources products from a diverse range of international suppliers to offer comprehensive choices to its customers, its direct retail and operational footprint is focused on serving the Australian market. International customers generally do not have direct shipping options via the e-commerce platform, reinforcing the brand's Australian-centric strategy.

Street Address:

6 Coulthards Avenue

City:

Strathpine

State/Province:

QLD

Country:

Australia