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BCAA's Overview

Total employees1201
HeadquartersBurnaby
Founded1906

The British Columbia Automobile Association (BCAA) is one of British Columbia's most trusted organizations, serving its members since 1906. BCAA provides a wide range of services including industry-leading roadside assistance, comprehensive home, car, travel, and life insurance, Evo Car Share, and full-service auto repair at BCAA Auto Service Centres. As a member-based organization, BCAA is committed to keeping British Columbians safe and mobile, reinvesting its profits to enhance member value and support local communities. Their offerings are designed to provide peace of mind and convenience to individuals and families across the province.

Where is BCAA's Headquarters?

HQ Function

Serves as the central administrative and operational hub, overseeing strategic planning, member services, insurance operations, marketing, and support functions for all BCAA services across the province.

Notable Features:

Modern office building designed to foster collaboration, featuring open-concept workspaces, advanced technological infrastructure for member support, and employee amenities such as a fitness centre and cafeteria. It reflects BCAA's commitment to a positive and efficient work environment.

Work Culture:

BCAA's headquarters fosters a collaborative, member-focused, and community-oriented work culture. Employees are encouraged to innovate and contribute to the organization's mission of serving British Columbians. Emphasis is placed on teamwork, professional development, wellness programs, and a supportive atmosphere dedicated to safety and service.

HQ Significance:

The Burnaby headquarters is significant as it anchors BCAA's extensive operations throughout British Columbia, enabling the delivery of essential services to over 1 million members. It's the nerve center for one of BC's most recognized and trusted brands, driving innovation and member satisfaction.

Values Reflected in HQ: The headquarters reflects BCAA's core values: 'We embrace a culture of care,' 'We are trustworthy,' 'We are relentlessly driven to serve,' and 'We are team BCAA.' The infrastructure supports efficient operations, collaboration, and a positive employee experience, enabling them to deliver on these values.

Location:

BCAA primarily operates within British Columbia, Canada. While it does not have physical international offices, its services support members globally through affiliations. For example, BCAA membership provides reciprocal roadside assistance benefits across North America (through CAA/AAA) and many countries worldwide. Similarly, BCAA Travel Insurance offers global coverage, supporting members wherever their travels take them. Evo Car Share, while based in BC, is part of a broader car-sharing concept with partnerships that may extend service utility in other regions.

Street Address:

4567 Canada Way

City:

Burnaby

State/Province:

British Columbia

Country:

Canada

BCAA's Global Presence

Victoria, British Columbia, Canada

Address: 100-910 Yates St, Victoria, BC V8V 4X3

Serves the Greater Victoria area and Vancouver Island members, offering accessible in-person support and product expertise for BCAA's diverse offerings.

West Kelowna, British Columbia, Canada

Address: 100-2475 Dobbin Rd, West Kelowna, BC V4T 2E9

Caters to the needs of members in the interior of British Columbia, ensuring BCAA's presence and support extends beyond the Lower Mainland.

Nanaimo, British Columbia, Canada

Address: 600-6581 Aulds Rd, Nanaimo, BC V9T 6J6

Ensures comprehensive service coverage for BCAA members on central Vancouver Island, supporting local needs and promoting BCAA products.

Buying Intent Signals for BCAA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BCAA

As of April 2025, BCAA' leadership includes:

Eric Hopkins - President & Chief Executive Officer
Shawn Pettipas - Senior Vice President & Chief Financial Officer
Namita Kearns - Senior Vice President & Chief Product & Technology Officer
Catherine Lohmuller - Senior Vice President & Chief People & ESG Officer
John Friesen - Senior Vice President & Chief Mobility Officer
Praveen Gupta - Senior Vice President & Chief Marketing & Digital Experience Officer
Heather Lee - Senior Vice President & Chief Membership & Insurance Officer

Investors of BCAA

BCAA has been backed by several prominent investors over the years, including:

Member-Owned Organization

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

BCAA has strategically augmented its executive leadership over the past year, particularly enhancing its capabilities in marketing, digital experience, people operations, and ESG initiatives. These appointments underscore BCAA's focus on adapting to evolving member needs and market dynamics.

New Appointments:

Praveen Gupta, Praveen Gupta appointed as SVP & Chief Marketing & Digital Experience Officer to drive marketing strategy and digital transformation.
Catherine Lohmuller, Catherine Lohmuller joined BCAA as SVP & Chief People & ESG Officer, focusing on human resources, talent development, and sustainability initiatives.

Technology (Tech Stack) used by BCAA

Discover the tools BCAA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BCAA Email Formats and Examples

BCAA primarily utilizes a standard corporate email format, typically combining an employee's first and last name. This is a common convention for professional communication within the organization.

firstname.lastname@bcaa.com

Format

john.smith@bcaa.com

Example

85%

Success rate

News and media

Castanet.netMay 7, 2024

BCAA survey finds more than half of British Columbians have encountered an impaired driver in the last year

A recent survey by BCAA reveals that 55% of British Columbians have witnessed impaired driving in the past year, with 20% reporting multiple encounters. The survey highlights ongoing road safety concerns and BCAA's efforts to raise awareness....more

BCAA NewsroomApril 25, 2024

BCAA Releases its Annual Top 10 Worst Roads in B.C.

BCAA has published its annual list of the 'Worst Roads in B.C.', based on public nominations. The campaign aims to highlight infrastructure issues like potholes, poor signage, and congestion, encouraging municipalities to address these concerns for improved road safety....more

BCAA NewsroomFebruary 29, 2024

BCAA Reminds Drivers to Slow Down, Move Over for Roadside Workers

Ahead of the spring season, BCAA is issuing a safety reminder for drivers to adhere to 'Slow Down, Move Over' laws to protect roadside assistance workers, emergency responders, and tow truck operators. This initiative emphasizes the dangers faced by those working on BC's roadsides....more

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