HQ Function

The Leiden headquarters serves as the central hub for global operations, including product design and development, research, marketing, sales strategy, and administrative functions.

Notable Features:

The facility likely features modern office spaces, dedicated R&D labs, product testing areas, and warehousing capabilities to support their international distribution network.

Work Culture:

The work culture at BBB Cycling is likely collaborative, innovative, and deeply rooted in a passion for cycling. Employees probably share an enthusiasm for creating products that enhance the cycling experience.

HQ Significance:

Its location in the Netherlands, a cycling-centric nation, provides access to a strong talent pool, industry insights, and a culture that fosters innovation in cycling technology.

Values Reflected in HQ: The headquarters likely reflects BBB Cycling's values of innovation, quality, functionality, and a rider-centric approach to product development.

Location:

BBB Cycling supports its global operations primarily from its headquarters in Leiden, Netherlands. Product design, core marketing, and strategic planning are centralized. Sales, distribution, and localized marketing efforts are managed through a robust network of international distributors and retail partners in over 40 countries across continents, ensuring their products reach cyclists worldwide.

Street Address:

Kanaalpark 141

City:

Leiden

State/Province:

Zuid-Holland

Country:

Netherlands