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BayanTrade's Overview

Total employees25
HeadquartersMakati City
Founded2000

BayanTrade, Inc. is the Philippines' pioneering and leading B2B (Business-to-Business) e-marketplace. Founded in 2000 by a consortium of the nation's top corporations—including Aboitiz Group, Ayala Corporation, PLDT, JG Summit Holdings, and United Laboratories—BayanTrade provides a robust electronic platform. This platform enables enterprises to streamline their procurement processes, manage supply chains more effectively, and reduce operational costs. Key services include eProcurement, eSourcing, spend analysis, supplier management, and a comprehensive eMarketplace, driving digital transformation for businesses across various industries in the Philippines.

Where is BayanTrade's Headquarters?

HQ Function

The headquarters serves as the central hub for all administrative, operational, software development, sales, marketing, and customer support activities related to its e-procurement and e-marketplace services.

Notable Features:

Located within Telecom Plaza, a well-known commercial building, offering a modern office environment with advanced infrastructure and high accessibility in Makati's business core.

Work Culture:

BayanTrade fosters a collaborative, innovative, and technology-driven work culture. There's a strong emphasis on agility, customer-centric solutions, and expertise in e-commerce to meet the evolving needs of businesses.

HQ Significance:

Its prime location in Makati's CBD is crucial for BayanTrade's operations, facilitating close connections with major clients, industry partners, and technological resources, thereby supporting its mission to digitize procurement in the Philippines.

Values Reflected in HQ: The headquarters' location and setup reflect BayanTrade's commitment to professionalism, technological leadership, accessibility, and efficiency in serving the Philippine business community.

Location:

BayanTrade's primary focus is on the Philippine market, providing B2B e-commerce and procurement solutions to local and multinational companies operating within the country. Its global aspect is manifested through the adoption of international technology standards for its platform and partnerships with global technology providers, rather than through a network of international physical offices.

Street Address:

10/F, Telecom Plaza, 316 Sen. Gil Puyat Avenue, Salcedo Village

City:

Makati City

State/Province:

Metro Manila

Country:

Philippines

BayanTrade's Global Presence

N/A - Operations Centralized

Address: N/A

Serves the entire Philippines market from its main office, leveraging digital tools and client support teams.

Buying Intent Signals for BayanTrade

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BayanTrade

As of April 2025, BayanTrade' leadership includes:

Emmanuel 'Noel' L. Mendoza - President and CEO
Fernando M. de Guzman - Chief Operating Officer

Investors of BayanTrade

BayanTrade has been backed by several prominent investors over the years, including:

Aboitiz Group
Ayala Corporation
PLDT (Philippine Long Distance Telephone Company)
JG Summit Holdings, Inc.
United Laboratories, Inc. (Unilab)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive new hires or departures at BayanTrade have been identified in the past 12 months. The company appears to maintain a stable core leadership team.

Technology (Tech Stack) used by BayanTrade

Discover the tools BayanTrade uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BayanTrade Email Formats and Examples

BayanTrade likely utilizes standard corporate email formats. A common pattern observed for Philippine companies is [first_initial][last_name]@[companydomain.com] or [first_name].[last_name]@[companydomain.com]. The official contact email is info@bayantrade.com.

[first_initial][last]@bayantrade.com

Format

nmendoza@bayantrade.com

Example

75%

Success rate

News and media

The Philippine Star (Philstar Global)November 22, 2000

BayanTrade News: Consortium of Top Philippine Firms Launches B2B e-Marketplace

A consortium comprising six of the Philippines' largest and most influential conglomerates officially launched BayanTrade, the nation's pioneering business-to-business (B2B) electronic exchange. This initiative aimed to revolutionize procurement and supply chain management for local enterprises by providing a centralized digital platform for transactions....more

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