highperformr logo

Baxi powered by CDL's Overview

Total employees254
HeadquartersWarwick
Founded

Baxi, a historic British brand founded in 1866, is a leading name in the heating and hot water industry, now part of the global BDR Thermea Group. Specializing in high-efficiency boilers, renewable energy products like heat pumps, and smart heating controls, Baxi is committed to providing reliable, sustainable, and innovative solutions for homes and businesses. A key aspect of their service delivery, particularly in customer support, is enhanced by strategic technology partnerships, such as the use of CDL's Chorus platform to optimize customer interactions and service efficiency. Baxi continually invests in R&D to pioneer future-proof heating technologies, including hydrogen-ready appliances, striving for a transition to a lower-carbon future.

Where is Baxi powered by CDL's Headquarters?

HQ Function

Serves as the central hub for Baxi's UK and Ireland operations, encompassing general management, sales, marketing, customer support strategy, and R&D coordination for the region.

Notable Features:

Modern office facilities designed to foster collaboration and innovation. Likely includes advanced training facilities for heating engineers and product showrooms.

Work Culture:

A professional and engineering-driven environment with a strong focus on product quality, innovation, customer satisfaction, and sustainability. Promotes a collaborative culture geared towards developing and delivering market-leading heating solutions.

HQ Significance:

The Warwick headquarters is pivotal for Baxi's strategic direction in the UK market, driving product development, market strategies, and customer engagement. It's also central to managing high-quality customer service operations, which are technologically supported by partners like CDL.

Values Reflected in HQ: The headquarters likely embodies Baxi's core values of innovation, quality, reliability, customer focus, and a growing commitment to environmental sustainability in its design and operations.

Location:

Baxi is a prominent heating and hot water solutions provider, primarily serving the UK and select European markets. As a key brand within the BDR Thermea Group, Baxi benefits from a vast global network. BDR Thermea Group is a world-leading manufacturer and distributor of smart thermal comfort solutions, operating in over 100 countries with numerous manufacturing sites and R&D centers, particularly across Europe. This international backing provides Baxi with access to global expertise, advanced research, and a broad distribution network, enhancing its ability to deliver innovative and efficient heating solutions worldwide.

Street Address:

Brooks House, Coventry Road

City:

Warwick

State/Province:

Warwickshire

Country:

United Kingdom

Baxi powered by CDL's Global Presence

Preston, Lancashire/United Kingdom

Address: Club Street, Bamber Bridge, Preston, PR5 6FN, United Kingdom

Supports the UK and international export markets with locally manufactured heating products, ensuring stringent quality control and efficient product supply.

Norwich, Norfolk/United Kingdom

Address: Hurricane Way, Norwich, Norfolk, NR6 6EA, United Kingdom

Serves as a center of excellence for electric water heating solutions within the BDR Thermea Group, catering to UK and international demand for these specific products.

Buying Intent Signals for Baxi powered by CDL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Baxi powered by CDL

As of April 2025, Baxi powered by CDL' leadership includes:

Karen Boswell OBE - Managing Director, Baxi UK & Ireland
David Willetts - Customer Service Director, Baxi UK & Ireland
Nick Wilson - Commercial & Marketing Director, Baxi UK & Ireland
Lee Robinson - Finance Director, Baxi UK & Ireland

Investors of Baxi powered by CDL

Baxi powered by CDL has been backed by several prominent investors over the years, including:

BDR Thermea Group, the parent company of Baxi, is a privately held company. Its shares are owned by the founding families and management.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past year, significant leadership appointments have occurred at the BDR Thermea Group level, enhancing its global operational and regional management capabilities. Baxi UK & Ireland's leadership team has maintained relative stability, focusing on innovation, sustainability initiatives, and customer service excellence, supported by technological advancements with partners like CDL. Specific public announcements for Baxi UK & Ireland executive hires or exits in the last 12 months are limited.

New Appointments:

Harm-Jan Eibrink, Harm-Jan Eibrink was appointed as Chief Operations Officer of BDR Thermea Group to spearhead operational excellence and supply chain strategies across the group.
Tjarko Bouman, Tjarko Bouman took on the role of CEO for BDR Thermea Benelux, responsible for leading the group's operations and growth in that region.

Technology (Tech Stack) used by Baxi powered by CDL

Discover the tools Baxi powered by CDL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Baxi powered by CDL Email Formats and Examples

Baxi typically utilizes a standard corporate email format common for UK-based companies, primarily using the baxi.co.uk domain. The most prevalent pattern is [first].[last]@baxi.co.uk.

[first].[last]@baxi.co.uk

Format

jane.doe@baxi.co.uk

Example

90%

Success rate

News and media

installeronline.co.ukMarch 7, 2024

Baxi Assure IHRs wins Product of the Year at National HVACR Awards

Baxi's Assure Indirect Heat Recovery System (IHRs) was awarded 'Domestic HVAC Product of the Year – Heating Units' at the National HVACR Awards 2024, recognized for its efficiency and innovative design benefiting new build properties....more

hvpmag.co.ukFebruary 28, 2024

Baxi launches new hydrogen-ready boiler display van

Baxi introduced a new mobile display van to showcase its range of hydrogen-ready boilers and other low-carbon heating technologies to installers and consumers across the United Kingdom, promoting future-ready heating solutions....more

phpi.onlineJanuary 23, 2024

Baxi 200 & 400 Combi boilers now feature 20% hydrogen blend as standard

Baxi announced that its 200 and 400 Combi boiler ranges are now certified to run on a 20% hydrogen blend, reinforcing its commitment to supporting the UK's transition to lower carbon fuels....more

cdl.co.ukSeptember 14, 2021

Baxi Customer Support transforms service with CDL's Chorus contact centre intelligence platform

Baxi Customer Support partnered with CDL to implement its Chorus contact centre intelligence platform, aiming to enhance customer service efficiency, gain deeper insights into customer interactions, and improve overall service quality. (Note: Older news, but relevant to 'powered by CDL' context)....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Baxi powered by CDL, are just a search away.