Bauer Hockey
Bauer Hockey's Overview
Bauer Hockey Inc. is a globally recognized leader in the design, development, manufacturing, marketing, and sales of ice hockey equipment, apparel, and accessories. With a rich history dating back to 1927, Bauer has been at forefront of innovation in the sport, providing high-performance gear to players of all levels, from beginners to elite professionals. Their product lines include skates, sticks, helmets, protective gear, goalie equipment, and apparel. Bauer is committed to enhancing player performance and safety, and deeply ingrained in hockey culture worldwide.
Where is Bauer Hockey's Headquarters?
HQ Function
The Exeter headquarters houses key corporate functions including executive leadership, global brand management, product innovation and R&D, marketing, sales operations, and finance.
Notable Features:
The facility includes modern office spaces and advanced research and development labs, potentially featuring an 'Innovation Center' with testing areas for new equipment designs, including synthetic ice surfaces or shooting galleries.
Work Culture:
The work culture at Bauer's HQ is likely dynamic and passionate, driven by a shared love for hockey. It probably fosters innovation, collaboration, and a focus on high performance, mirroring the products they create. Employees may benefit from being close to the product development lifecycle.
HQ Significance:
This location is significant as it centralizes Bauer's strategic decision-making and innovation efforts, allowing them to respond to market trends and drive the future of hockey equipment globally.
Values Reflected in HQ: The headquarters likely reflects Bauer's core values of innovation, performance, passion for hockey, and quality. The investment in R&D facilities underscores their commitment to leading-edge technology in sports equipment.
Location:
Bauer Hockey Inc. maintains a significant global presence. Key functions supported globally include: centralized product design and R&D (North America), manufacturing (often in Asia through contract partners), international sales and marketing offices or distributors (North America, Europe, and other key hockey regions), and extensive distribution networks to supply retailers and teams worldwide. Their products are sold in over 60 countries.
Street Address:
100 Domain Drive
City:
Exeter
State/Province:
New Hampshire
Country:
USA
Bauer Hockey's Global Presence
Blainville, Quebec, Canada
Address: 1200 Boulevard Marie-Victorin, Blainville, QC J7G 2T4, Canada
Serves as a key R&D hub and supports the extensive Canadian market, which has a deep-rooted hockey culture. It ensures products are tailored and readily available to Canadian consumers and athletes.
Europe (General - e.g., Sweden or Germany often hubs)
Address: Specific European central office address not broadly publicized, operations are managed through regional distributors and offices.
To grow Bauer's brand presence and market share in Europe, supporting local hockey communities, teams, and retailers across the continent.
Buying Intent Signals for Bauer Hockey
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Executive Team of Bauer Hockey
As of April 2025, Bauer Hockey' leadership includes:
Investors of Bauer Hockey
Bauer Hockey has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific high-profile executive changes at Bauer Hockey Inc. are not prominently featured in public news within the immediate last 12 months. Companies of this nature often manage executive transitions internally or announce them through specialized industry channels. No major C-suite overhauls have been widely reported recently.
Technology (Tech Stack) used by Bauer Hockey
Discover the tools Bauer Hockey uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bauer Hockey Email Formats and Examples
Bauer Hockey Inc. likely uses common corporate email formats. The most probable patterns are firstname.lastname@bauer.com or firstinitiallastname@bauer.com.
[first].[last]@bauer.com or [first_initial][last]@bauer.com
Format
john.doe@bauer.com or jdoe@bauer.com
Example
80%
Success rate
News and media
Bauer Hockey News • February 27, 2024
Bauer Hockey Inc. news title: BAUER HOCKEY AND HOCKEY CANADA EXTEND LONG-STANDING PARTNERSHIP
Bauer Hockey and Hockey Canada announced an eight-year extension of their partnership, reinforcing Bauer as the official equipment supplier for Hockey Canada's national teams and various development programs. The collaboration aims to advance player safety, inclusivity, and grow the sport across Canada....more
Bauer Hockey News • November 7, 2023
Bauer Hockey Inc. news title: BAUER HOCKEY ANNOUNCES PARTNERSHIP WITH THE MARK MESSIER FOUNDATION
Bauer Hockey has partnered with The Mark Messier Foundation to support its mission of providing opportunities for youth in underserved communities to participate in hockey. This includes equipment donations and program support....more
PR Newswire • September 12, 2023
Bauer Hockey Inc. news title: Bauer Hockey Launches Next-Gen MyBAUER Custom Skate Experience
Bauer Hockey announced an enhanced MyBAUER custom skate program, offering players more personalization options and an improved fitting process through advanced scanning technology available at select retail locations. This initiative aims to provide elite-level customization to a broader range of hockey players....more
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