Bauer
Bauer's Overview
Bauer Hockey is a leading designer, developer, manufacturer, and marketer of ice hockey equipment, apparel, and accessories. Renowned for innovation and quality, Bauer products are trusted by players of all levels, from beginners to NHL professionals. The company also produces equipment for roller hockey and has previously been involved in lacrosse, continually pushing the boundaries of performance and protection in sports. Bauer is dedicated to growing the game of hockey and enhancing the player experience through cutting-edge technology and superior product design.
Where is Bauer's Headquarters?
HQ Function
Serves as the global headquarters, housing executive leadership, product design and development teams, advanced research and development labs, marketing, sales, and global operations management.
Notable Features:
State-of-the-art facility featuring advanced R&D labs, biomechanics testing capabilities, and potentially on-ice testing areas to develop and refine hockey equipment. Designed to foster collaboration and innovation.
Work Culture:
A fast-paced, collaborative, and passionate environment driven by a deep love for the sport of hockey. Strong emphasis on innovation, continuous improvement, and delivering high-performance products for athletes. Employees often share a dedication to growing the game.
HQ Significance:
The Exeter HQ is pivotal for Bauer's global strategy, driving its product innovation pipeline and brand development. It symbolizes Bauer's commitment to being at the forefront of hockey equipment technology and performance.
Values Reflected in HQ: The headquarters embodies Bauer's core values of innovation, performance, passion for hockey, and a commitment to athlete excellence through its advanced facilities and collaborative environment.
Location:
Bauer Hockey has a significant global footprint, serving athletes in major hockey markets across North America (USA & Canada), Europe (e.g., Sweden, Finland, Germany, Russia), and parts of Asia. Its global functions include widespread product distribution networks, international sales teams, localized marketing campaigns, and customer support services to cater to hockey players and organizations worldwide.
Street Address:
100 Domain Drive
City:
Exeter
State/Province:
New Hampshire
Country:
USA
Bauer's Global Presence
Blainville, Quebec, Canada
Address: Information on the specific street address for public disclosure is not readily available, but Bauer maintains a significant presence in Blainville.
Acts as a primary innovation center leveraging Quebec's hockey expertise and supports the large and passionate Canadian hockey market. It complements the R&D efforts of the Exeter HQ.
Liverpool, New York, USA
Address: Cascade Maverik Lacrosse HQ (formerly part of Bauer Performance Sports), 4610 Air yksi Drive. While Bauer divested its lacrosse segment, this was a key operational site.
Previously served the lacrosse market. Currently, Bauer's focus is on hockey with primary North American operations in Exeter, NH and Blainville, QC.
Buying Intent Signals for Bauer
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Executive Team of Bauer
As of April 2025, Bauer' leadership includes:
Investors of Bauer
Bauer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information and news searches in the last 12 months do not indicate major high-profile executive hires or departures specifically within Bauer Hockey's top-tier leadership. The executive team under Peak Achievement Athletics appears relatively stable. Companies of this nature often manage executive transitions internally without broad public announcements unless highly significant.
Technology (Tech Stack) used by Bauer
Discover the tools Bauer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bauer Email Formats and Examples
Bauer Hockey likely uses standard corporate email address formats. The most common patterns typically involve combinations of an employee's first name and last name, followed by the '@bauer.com' domain.
[first].[last]@bauer.com or [first_initial][last]@bauer.com
Format
john.doe@bauer.com
Example
90%
Success rate
News and media
PR Newswire • February 7, 2024
Bauer Hockey news title: Bauer Hockey and Sergeant Sawyer's Skate For A Cause Partner to Grow The Game and Support Military Families
Bauer Hockey announced a partnership with Sergeant Sawyer's Skate For A Cause, a non-profit organization. This collaboration aims to provide hockey equipment and support to military families, making the sport more accessible and fostering growth in youth hockey participation....more
Youth Hockey Hub • April 5, 2024
Bauer Hockey news title: Bauer Announces Inaugural 'THE BAUER FUTURE STARS' Event
Bauer Hockey has introduced 'THE BAUER FUTURE STARS' event, a new initiative aimed at identifying, showcasing, and developing top-tier young hockey talent. The event is designed to provide elite coaching, high-level competition, and exposure for promising young players....more
Bauer Hockey News • September 12, 2023
Bauer Hockey news title: INTRODUCING THE BAUER HYPERLITE 2 GOALIE GEAR
Bauer Hockey unveiled its next generation of elite, lightweight goalie equipment with the launch of the HYPERLITE 2 line. This new collection includes leg pads, catcher, and blocker, focusing on enhanced mobility, reduced weight, and superior protection for goalies....more
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