BathWraps
BathWraps's Overview
Liners Direct, Inc. is a key manufacturer specializing in custom acrylic bath and shower systems, widely recognized for its BathWraps product line. They offer durable, stylish, and low-maintenance bathroom renovation solutions like replacement tubs, shower surrounds, and tub-to-shower conversions, distributed through a network of authorized dealers across North America. Liners Direct emphasizes quick installation and high-quality, non-porous acrylic materials. The company operates as a significant brand and manufacturing arm of BCI Acrylic Bath Systems, Inc., which was acquired by Jacuzzi Brands in November 2023, further integrating its offerings into a larger portfolio of bath and spa products.
Where is BathWraps's Headquarters?
HQ Function
Serves as the main manufacturing plant for Liners Direct and BathWraps products, including acrylic thermoforming, custom fitting, and quality control. Also supports dealer network logistics and operations.
Notable Features:
The Owosso facility is a specialized manufacturing plant designed for efficient production of custom acrylic bath and shower solutions, featuring advanced thermoforming technology.
Work Culture:
The work culture likely emphasizes manufacturing excellence, precision, quality assurance, and safety, typical of a production-focused environment. Teamwork and efficiency are key to meeting dealer and customer demands.
HQ Significance:
This headquarters is the heart of Liners Direct's production, ensuring the consistent quality and supply of its bathroom remodeling products to the North American market. Its role is vital for the BathWraps brand.
Values Reflected in HQ: The Owosso headquarters reflects values of American manufacturing, product innovation in the bathroom sector, commitment to quality, and strong support for its dealer partners.
Location:
Liners Direct, through its BathWraps brand and dealer network, primarily serves the North American market, including the United States and Canada. While its ultimate parent company, Jacuzzi Brands, has a global footprint, Liners Direct's operational focus and product distribution are concentrated in North America, providing bathroom remodeling solutions to residential customers.
Street Address:
1100 E North St
City:
Owosso
State/Province:
MI
Country:
USA
BathWraps's Global Presence
Palatine, IL, USA
Address: 770 S. Northwest Highway, Palatine, IL 60067, USA
Serves as the central corporate hub for BCI Acrylic, directing national strategy, marketing initiatives, and new product development for all its brands, including Liners Direct.
Buying Intent Signals for BathWraps
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Executive Team of BathWraps
As of April 2025, BathWraps' leadership includes:
Investors of BathWraps
BathWraps has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant leadership-related development in the past year was the acquisition of BCI Acrylic Bath Systems (parent of Liners Direct) by Jacuzzi Brands in November 2023. As part of this transition, Bill Garcher continues in his role as President of BCI Acrylic, ensuring leadership continuity for brands like Liners Direct under the new ownership structure.
Technology (Tech Stack) used by BathWraps
Discover the tools BathWraps uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BathWraps Email Formats and Examples
Email communications for Liners Direct personnel often utilize formats associated with its parent company, BCI Acrylic Bath Systems. A commonly observed pattern for BCI Acrylic employees is the [first_initial][last]@[companydomain.com] structure.
flast@bciacrylic.com
Format
jdoe@bciacrylic.com
Example
75%
Success rate
News and media
PR Newswire • November 1, 2023
Jacuzzi Brands LLC Acquires BCI Acrylic Inc., Parent Company of Liners Direct and BathWraps
Jacuzzi Brands LLC announced its acquisition of BCI Acrylic Inc., a leading manufacturer and supplier of bathware products, including the well-known BathWraps and Liners Direct brands. This strategic acquisition is set to expand Jacuzzi's presence in the bath remodeling market. BCI Acrylic will continue to operate as a distinct business unit, with Bill Garcher remaining as its President....more
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