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Bath & Body Works's Overview

Total employees30486
HeadquartersReynoldsburg
Founded1990

Bath & Body Works is a global leader in personal care and home fragrance, renowned for its wide array of fragrant products, including lotions, soaps, candles, and air fresheners. With a focus on creating affordable luxuries and feel-good experiences, the brand has cultivated a loyal customer base through its innovative scents, seasonal collections, and engaging in-store and online shopping experiences. They operate hundreds of retail stores across North America and internationally, and also have a strong e-commerce presence.

Where is Bath & Body Works's Headquarters?

HQ Function

Serves as the central hub for corporate operations, including executive leadership, strategic planning, merchandising, marketing, supply chain management, and product innovation for its global operations.

Notable Features:

The headquarters are part of a larger campus environment historically associated with L Brands, featuring modern office buildings and facilities designed to support a large workforce and creative development. The campus is known for its extensive amenities and landscaped grounds.

Work Culture:

The work culture at Bath & Body Works's headquarters is often described as fast-paced, collaborative, and customer-focused, emphasizing creativity, innovation in fragrance and product design, and a strong connection to retail operations. Employees often highlight a passionate and energetic environment.

HQ Significance:

The headquarters is significant as the command center for a major global retail brand, driving its product development, brand strategy, and operational excellence. Its location in Ohio contributes to the region's economy and status as a retail industry hub.

Values Reflected in HQ: The headquarters likely reflects values such as innovation (especially in product and fragrance), customer centricity, and operational efficiency, with spaces designed to foster collaboration, creativity, and a connection to the brand's identity.

Location:

Bath & Body Works operates a significant global presence with company-owned stores primarily in the United States and Canada, and an extensive network of over 480 franchised locations across more than 50 countries in Asia, Europe, Latin America, Africa, and the Middle East. Their global functions include international retail operations support, franchise management, global sourcing for raw materials and finished goods, and adapting marketing and product assortments to diverse international markets. Their e-commerce platforms also cater to a global customer base, extending their reach beyond physical stores.

Street Address:

7 Limited Parkway North

City:

Reynoldsburg

State/Province:

Ohio

Country:

USA

Bath & Body Works's Global Presence

New York, New York/USA

Address: 1740 Broadway, New York, NY 10019, USA

Supports brand creative direction, trend forecasting, and strategic marketing initiatives, connecting with industry talent and insights relevant to the beauty and retail sectors.

Kettering, Ohio/USA

Address: 2000 E Dorothy Ln, Kettering, OH 45420, USA

Ensures efficient product distribution across North America, supporting the company's extensive retail network and online business operations.

Columbus, Ohio/USA

Address: Various locations within the Columbus metro area for distribution and support functions.

Supports the core operations and supply chain network of the company, capitalizing on the region's logistical advantages.

Buying Intent Signals for Bath & Body Works

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bath & Body Works

As of April 2025, Bath & Body Works' leadership includes:

Gina Boswell - Chief Executive Officer and Director
Eva C. Boratto - Chief Financial Officer and Head of Corporate Development
Julie Rosen - President
Deon Riley - Chief Human Resources Officer
Michael Wu - Chief Legal Officer and Corporate Secretary
Thilina Gunawardena - Chief Digital & Technology Officer

Investors of Bath & Body Works

Bath & Body Works has been backed by several prominent investors over the years, including:

Bath & Body Works, Inc. is a publicly traded company on the New York Stock Exchange (NYSE: BBWI).
Major institutional investors include: The Vanguard Group, BlackRock, Inc., FMR LLC (Fidelity), State Street Corporation, and Price T. Rowe Associates, Inc.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Over the past year, Bath & Body Works has made strategic appointments to its executive team, notably strengthening its financial leadership with a new CFO and enhancing its digital capabilities with a new Chief Digital & Technology Officer. These changes reflect the company's focus on growth, operational efficiency, and adaptation in the evolving retail landscape.

Departures

Wendy Arlin, Wendy Arlin transitioned from her role as CFO, succeeded by Eva C. Boratto.

New Appointments:

Eva C. Boratto, Eva C. Boratto was appointed as the new Chief Financial Officer, bringing extensive financial and leadership experience.
Thilina Gunawardena, Thilina Gunawardena joined Bath & Body Works as Chief Digital & Technology Officer to drive digital transformation and technology strategy.

Technology (Tech Stack) used by Bath & Body Works

Discover the tools Bath & Body Works uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bath & Body Works Email Formats and Examples

Bath & Body Works corporate email addresses commonly follow standard patterns, primarily utilizing the employee's name within the company's domain. The most frequently observed format is the first initial followed by the last name.

[firstinitial][lastname]@bathandbodyworks.com

Format

jdoe@bathandbodyworks.com

Example

80%

Success rate

News and media

Bath & Body Works CorporateMay 22, 2024

Bath & Body Works, Inc. Reports First Quarter 2024 Results

Bath & Body Works, Inc. (NYSE: BBWI) today reported first quarter 2024 earnings results. Net sales were $1.384 billion, a decrease of 0.9% compared to $1.396 billion for the first quarter ended April 29, 2023. The company reported earnings per diluted share of $0.38, compared to $0.35 for the same period last year....more

Marketing DiveJune 4, 2024

Bath & Body Works' Father's Day campaign spotlights real dads

Bath & Body Works launched its 2024 Father's Day campaign, 'Dear Dad,' featuring real-life fathers and their children to promote its expanded men's collection. The campaign aims to create authentic connections and highlight the brand's offerings for men, showcasing storytelling and user-generated content elements....more

Bath & Body Works CorporateFebruary 29, 2024

Bath & Body Works, Inc. Reports Fourth Quarter and Full-Year 2023 Results

Bath & Body Works, Inc. announced its fourth quarter and full-year 2023 financial results, highlighting sales performance during the holiday season and outlining strategic priorities for the upcoming year, including customer engagement and product innovation....more

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