HQ Function

The San Francisco headquarters served as the primary center for strategic leadership, West Coast client service, new business development, media relations, content creation, and overall firm operations.

Notable Features:

The Pier 26 location offered a distinctive and inspiring waterfront environment. Such offices typically featured modern, open-concept designs conducive to collaboration and creativity, reflecting the tech-forward culture of the agency and its clients.

Work Culture:

Bateman Group cultivated a work culture that was known for being intelligent, driven, collaborative, and supportive. There was a strong emphasis on mentorship, professional development, strategic thinking, and delivering high-impact results for clients. The motto 'Respect the Craft' underscored their commitment to quality and excellence in PR.

HQ Significance:

The San Francisco headquarters was crucial for its direct access to Silicon Valley and the broader Bay Area tech scene, enabling close partnerships with a multitude of technology companies and venture capital firms, as well as proximity to key tech journalists and influencers.

Values Reflected in HQ: The choice of a modern, well-located office in a prominent tech hub reflected Bateman Group's values of innovation, connection, excellence, and being at the forefront of the technology industry.

Location:

Bateman Group was primarily focused on the U.S. market, with its main offices in San Francisco and New York. While its direct operational footprint was within the United States, the agency served technology clients with global operations and aspirations. It would often collaborate with international PR agency partners to execute campaigns in other key markets when required by client needs. Its integration into The Next Practice has significantly expanded this global reach.

Street Address:

Pier 26, The Embarcadero

City:

San Francisco

State/Province:

CA

Country:

USA