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Bass Pro Shops's Overview

Total employees8848
HeadquartersSpringfield
Founded1972

Bass Pro Shops is a leading North American retailer of outdoor gear and apparel, specializing in hunting, fishing, camping, boating, and related outdoor recreation products. Founded in 1972 by Johnny Morris, the company is renowned for its immersive retail stores, extensive product selection, and commitment to conservation. Bass Pro Shops aims to inspire everyone to enjoy, love, and conserve the great outdoors.

Where is Bass Pro Shops's Headquarters?

HQ Function

Serves as the central hub for all corporate operations, including merchandising, marketing, e-commerce, supply chain management, and strategic planning for the entire Bass Pro Shops and Cabela's family of brands.

Notable Features:

The Springfield campus is a major tourist destination, featuring the original and largest Bass Pro Shops Outdoor World, the National Archery Hall of Fame, the NRA National Sporting Arms Museum, and the spectacular Wonders of Wildlife National Museum & Aquarium.

Work Culture:

The work culture at Bass Pro Shops headquarters is deeply rooted in a passion for the outdoors, conservation, and providing outstanding customer experiences. It often emphasizes teamwork, community involvement, and a family-like atmosphere, reflecting the values of its founder, Johnny Morris.

HQ Significance:

The headquarters is not just an office complex but the heart of the Bass Pro Shops empire, driving its retail and conservation efforts. It's a significant employer in Southwest Missouri and a symbol of outdoor lifestyle retail innovation.

Values Reflected in HQ: The headquarters' design, its integration with conservation attractions like Wonders of Wildlife, and its focus on customer experience directly reflect Bass Pro Shops' core values: love of the outdoors, commitment to conservation, quality products, and exceptional service.

Location:

While Bass Pro Shops' primary retail and direct-to-consumer operations are concentrated in North America (the United States and Canada), its global presence is supported through extensive global sourcing operations for its wide range of proprietary and third-party products. The company works with manufacturers and suppliers worldwide to ensure a diverse and high-quality product assortment for its customers.

Street Address:

2500 E. Kearney St.

City:

Springfield

State/Province:

Missouri

Country:

USA

Bass Pro Shops's Global Presence

Sidney, Nebraska, USA

Address: 1 Cabela Dr, Sidney, NE 69162

Supports nationwide operations with a focus on specific product categories historically strong for Cabela's, and contributes to the overall Bass Pro Shops and Cabela's network.

Macon, Georgia, USA

Address: 6000 Bass Pro Blvd, Macon, GA 31216

Ensures efficient product flow to a key growth region for Bass Pro Shops, supporting both physical stores and online order fulfillment.

Buying Intent Signals for Bass Pro Shops

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bass Pro Shops

As of April 2025, Bass Pro Shops' leadership includes:

Johnny Morris - Founder and Chief Executive Officer
John Paul 'JP' Morris - Chief Customer Officer & Angler
Jack Wlezien - Chief Communications Officer

Investors of Bass Pro Shops

Bass Pro Shops has been backed by several prominent investors over the years, including:

Johnny Morris (Founder and Majority Owner)
Pamplona Capital Management (Preferred Equity Investor as part of Cabela's acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements at Bass Pro Shops, a privately held company, are not widely publicized. The company generally maintains a stable leadership team. Any significant changes are typically announced through their corporate channels if deemed publicly relevant.

Technology (Tech Stack) used by Bass Pro Shops

Discover the tools Bass Pro Shops uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bass Pro Shops Email Formats and Examples

Bass Pro Shops commonly uses standard email formats for its corporate employees. The most prevalent pattern is typically the first initial followed by the last name, or first name separated by a period from the last name, at their basspro.com domain.

[firstinitial][last]@basspro.com

Format

jmorris@basspro.com

Example

85%

Success rate

News and media

Bass Pro Shops NewsroomFebruary 15, 2024

Bass Pro Shops and Cabela's CLUB Program Honored as America's Top Sporting Goods Loyalty Program by Newsweek

Newsweek, in partnership with Statista, recognized the Bass Pro Shops and Cabela's CLUB program as the leading loyalty program in the sporting goods retail category for 2024, highlighting its value and benefits for outdoor enthusiasts....more

KY3 NewsMay 8, 2024

Johnny Morris and Bass Pro Shops Donate $1 Million to Missouri State Parks Foundation

Bass Pro Shops founder Johnny Morris announced a $1 million donation to the Missouri State Parks Foundation to support and enhance the state's parks and historic sites, reinforcing the company's commitment to conservation and outdoor recreation....more

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