Bass Pro Shops is a leading North American retailer of outdoor gear and apparel, specializing in hunting, fishing, camping, boating, and related outdoor recreation products. Founded in 1972 by Johnny Morris, the company is renowned for its immersive retail stores, extensive product selection, and commitment to conservation. Bass Pro Shops aims to inspire everyone to enjoy, love, and conserve the great outdoors.
Serves as the central hub for all corporate operations, including merchandising, marketing, e-commerce, supply chain management, and strategic planning for the entire Bass Pro Shops and Cabela's family of brands.
The Springfield campus is a major tourist destination, featuring the original and largest Bass Pro Shops Outdoor World, the National Archery Hall of Fame, the NRA National Sporting Arms Museum, and the spectacular Wonders of Wildlife National Museum & Aquarium.
The work culture at Bass Pro Shops headquarters is deeply rooted in a passion for the outdoors, conservation, and providing outstanding customer experiences. It often emphasizes teamwork, community involvement, and a family-like atmosphere, reflecting the values of its founder, Johnny Morris.
The headquarters is not just an office complex but the heart of the Bass Pro Shops empire, driving its retail and conservation efforts. It's a significant employer in Southwest Missouri and a symbol of outdoor lifestyle retail innovation.
While Bass Pro Shops' primary retail and direct-to-consumer operations are concentrated in North America (the United States and Canada), its global presence is supported through extensive global sourcing operations for its wide range of proprietary and third-party products. The company works with manufacturers and suppliers worldwide to ensure a diverse and high-quality product assortment for its customers.
2500 E. Kearney St.
Springfield
Missouri
USA
Address: 1 Cabela Dr, Sidney, NE 69162
Supports nationwide operations with a focus on specific product categories historically strong for Cabela's, and contributes to the overall Bass Pro Shops and Cabela's network.
Address: 6000 Bass Pro Blvd, Macon, GA 31216
Ensures efficient product flow to a key growth region for Bass Pro Shops, supporting both physical stores and online order fulfillment.
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As of April 2025, Bass Pro Shops' leadership includes:
Bass Pro Shops has been backed by several prominent investors over the years, including:
Specific executive movements at Bass Pro Shops, a privately held company, are not widely publicized. The company generally maintains a stable leadership team. Any significant changes are typically announced through their corporate channels if deemed publicly relevant.
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Bass Pro Shops commonly uses standard email formats for its corporate employees. The most prevalent pattern is typically the first initial followed by the last name, or first name separated by a period from the last name, at their basspro.com domain.
[firstinitial][last]@basspro.com
Format
jmorris@basspro.com
Example
85%
Success rate
Bass Pro Shops Newsroom • February 15, 2024
Newsweek, in partnership with Statista, recognized the Bass Pro Shops and Cabela's CLUB program as the leading loyalty program in the sporting goods retail category for 2024, highlighting its value and benefits for outdoor enthusiasts....more
KY3 News • May 8, 2024
Bass Pro Shops founder Johnny Morris announced a $1 million donation to the Missouri State Parks Foundation to support and enhance the state's parks and historic sites, reinforcing the company's commitment to conservation and outdoor recreation....more
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