Basis Technologies
Basis Technologies's Overview
Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises, agencies, and publishers. Their comprehensive platform, also named Basis, unifies digital media planning, buying, activation, ad serving, reporting, and business intelligence, streamlining workflows and improving campaign performance across all digital channels. Formerly known as Centro, the company rebranded to Basis Technologies in 2022 to reflect its focus on its core technology platform.
Where is Basis Technologies's Headquarters?
HQ Function
Serves as the central hub for executive leadership, core product development, engineering, marketing, sales, and corporate operations. It drives the company's overall strategy and innovation in ad tech.
Notable Features:
Located in the heart of downtown Chicago, offering employees access to a vibrant city environment and modern office amenities designed for collaboration and innovation.
Work Culture:
Basis Technologies fosters a collaborative, innovative, and employee-focused work culture. They are known for emphasizing work-life balance, professional development, and a supportive team environment, frequently recognized as a 'Best Place to Work'.
HQ Significance:
The Chicago headquarters is significant as it anchors the company in a key US market for advertising and technology, facilitating talent acquisition and industry partnerships. It's the birthplace of its core platform and strategic vision.
Values Reflected in HQ: The headquarters' design and location likely reflect company values such as innovation, collaboration through its open and modern layout, and employee well-being through its amenities and central urban access.
Location:
Basis Technologies supports its global client base through strategically located offices primarily in North America (USA and Canada) and key markets in Latin America (including Mexico, Argentina, and Colombia). These international offices provide localized sales, dedicated client services, technical support, and market-specific expertise, enabling effective engagement and expansion in important international advertising ecosystems.
Street Address:
11 E Madison St, Ste 600
City:
Chicago
State/Province:
Illinois
Country:
USA
Basis Technologies's Global Presence
New York, NY, USA
Address: 12 E 49th St, New York, NY 10017, USA
Serves clients in the Eastern United States and acts as a crucial touchpoint for major advertising agencies and brands headquartered in New York City.
Toronto, ON, Canada
Address: 1 University Ave, 3rd Floor, Toronto, ON M5J 2P1, Canada
Focuses on the specific needs, regulations, and opportunities within the Canadian digital advertising industry, providing localized support and solutions.
Dallas, TX, USA
Address: 500 N Akard St, Suite 2050, Dallas, TX 75201, USA
Supports market penetration and client engagement in the Texas technology corridor and surrounding states, a significant area for business growth.
Mexico City, Mexico
Address: Avenida Insurgentes Sur 1457, Insurgentes Mixcoac, Benito Juárez, 03920 Ciudad de México, CDMX, Mexico
Drives Basis Technologies' expansion and service delivery in the rapidly growing Latin American digital advertising market.
Buying Intent Signals for Basis Technologies
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Basis Technologies
As of April 2025, Basis Technologies' leadership includes:
Investors of Basis Technologies
Basis Technologies has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Basis Technologies has significantly strengthened its executive leadership team over the past 12 months with key strategic appointments in finance, technology, and growth, underscoring its commitment to scaling operations and advancing innovation in the ad tech industry. No prominent C-suite departures were publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Basis Technologies
Discover the tools Basis Technologies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Basis Technologies Email Formats and Examples
Basis Technologies typically utilizes common corporate email address formats. The most frequently observed patterns are [first_initial][last_name]@basis.com (e.g., jsmith@basis.com) or [first_name].[last_name]@basis.com (e.g., jane.doe@basis.com). Variations might exist based on internal policies or name uniqueness.
[first_initial][last]@basis.com or [first].[last]@basis.com
Format
jsmith@basis.com or jane.doe@basis.com
Example
90%
Success rate
News and media
Basis Technologies Newsroom • February 20, 2024
Basis Technologies Recognized for Industry-Leading Client Services for 12th Consecutive Year
Basis Technologies announced it received multiple accolades for its outstanding client service in G2's Winter 2024 Grid Reports. This marks the 12th consecutive year the company has been recognized for its commitment to customer success and support in the competitive ad tech landscape....more
AdExchanger • November 28, 2023
Basis Technologies’ Suraj Prashad Discusses The Future Of Programmatic Advertising
In an interview with AdExchanger, Basis Technologies' newly appointed CTO, Suraj Prashad, shared his insights on the evolving landscape of programmatic advertising. He discussed the impact of AI, data privacy concerns, and outlined the company's technological roadmap to address future industry challenges and opportunities....more
Basis Technologies Newsroom • October 24, 2023
Basis Technologies Appoints Zachary Moore as Chief Financial Officer
Basis Technologies announced the appointment of Zachary Moore as its new Chief Financial Officer. Moore brings over 20 years of financial leadership experience in technology and SaaS companies to oversee Basis Technologies' financial operations and strategy during its next phase of growth....more
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