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Resources
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Basis
What Does Basis Do?
Basis Research is an independent global insights consultancy dedicated to helping brands achieve growth through a deep, empathetic understanding of people, culture, and context. They leverage bespoke research methodologies, innovative thinking, and rigorous analysis, blending established techniques with cutting-edge approaches to uncover the 'why' behind consumer behavior and perceptions. Basis Research provides strategic guidance and actionable insights to a diverse range of clients across various sectors.
Where Is Basis's Headquarters?
HQ Function
Serves as the central hub for global operations, strategic planning, client management, research design, data analytics, and innovation in market research methodologies.
Notable Features:
Located in The Record Hall, a distinctive building known for its blend of historic character and modern workspace design, fostering a creative and collaborative environment suitable for an insights-driven company.
Work Culture:
The London HQ fosters a collaborative, innovative, and intellectually curious work culture. Employees are encouraged to think critically and creatively to solve client challenges, with a strong emphasis on continuous learning, professional development, and a supportive team atmosphere.
HQ Significance:
The London headquarters is significant due to its access to a diverse international talent pool, its proximity to a multitude of global clients and industry partners, and its central role in shaping the company's strategic direction and maintaining its reputation for research excellence.
Values Reflected in HQ: The HQ's location in a dynamic, well-connected part of London, coupled with its modern and collaborative workspace within a historic building, reflects Basis Research's values of innovation, global connectivity, intellectual rigor, and a respect for heritage blended with forward-thinking.
Location:
Basis Research operates with a significant global reach, anchored by its headquarters in London and key offices in New York, Los Angeles, and Chicago. While these offices serve as primary hubs, the company designs and executes research projects in numerous countries across Europe, North America, Asia-Pacific, Latin America, and the Middle East & Africa. Globally supported functions include multi-market research coordination, cross-cultural insights generation, international project management, qualitative and quantitative data collection, advanced analytics, and strategic consulting for brands with international footprints.
Street Address:
The Record Hall, 16-16A Baldwin's Gardens
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Basis Operate Around the World?
New York, NY/USA
Address: 41 East 11th Street, 11th Floor, New York, NY 10003, USA
To expand Basis Research's presence within the North American market, offer on-the-ground support and cultural expertise to US-based clients, and drive growth in key American industries.
Los Angeles, CA/USA
Address: 5870 Melrose Avenue, 2nd Floor, Los Angeles, CA 90038, USA
To cater to the specific needs of West Coast clients, particularly in fast-evolving sectors, and to tap into the innovative spirit and trend-setting culture of the Californian market for deeper consumer insights.
Chicago, IL/USA
Address: 215 West Ohio Street, Suite 300, Chicago, IL 60654, USA
To provide dedicated research services and client support in the American Midwest, strengthening Basis Research's national presence and catering to a broad range of established and emerging industries in the region.
Buying Intent Signals for Basis
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Basis? Meet the Executive Team
As of April 2025, Basis' leadership includes:
Who's Investing in Basis?
Basis has been backed by several prominent investors over the years, including:
What Leadership Changes Has Basis Seen Recently?
Publicly available information on specific executive new hires or exits at Basis Research in the last 12 months is limited. As a private company, such leadership changes may not always be broadly announced unless they involve very senior group-level positions or are communicated through industry-specific channels.
What Technology (Tech Stack) Is Used byBasis?
Discover the tools Basis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Basis Email Formats and Examples
Basis Research typically utilizes a standard professional email format for its employees, generally combining the employee's first and last name, separated by a dot, followed by the company domain.
[first].[last]@basisresearch.co.uk
Format
jane.doe@basisresearch.co.uk
Example
85%
Success rate
What's the Latest News About Basis?
Basis Research Website • February 20, 2024
Basis Research News: The Sound of Insight: Basis launches new podcast series
Basis Research has launched a new podcast series titled 'The Sound of Insight', aiming to share expert perspectives on market research, consumer behavior, and cultural trends. The series will feature discussions with industry leaders and Basis's own specialists....more
Basis Research Website • December 5, 2023
Basis Research News: Basis Crowned Best Agency at MRS Awards 2023
Basis Research proudly announced their win as 'Best Agency (turnover above £20 million)' at the prestigious 2023 Market Research Society (MRS) Awards, recognizing their excellence and impact in the insights industry....more
Basis Research Website • November 30, 2023
Basis Research News: Basis Shortlisted for Three MRS Awards
Basis Research announced it had been shortlisted for three prestigious Market Research Society (MRS) Awards: Best Agency (turnover above £20m), Best Innovation for their 'Human Augmentation' approach, and Best Newcomer for researcher Simi図 Deol....more
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