highperformr logo

Basis's Overview

Total employees204
HeadquartersLondon
Founded1996

Basis Research is an independent global insights consultancy dedicated to helping brands achieve growth through a deep, empathetic understanding of people, culture, and context. They leverage bespoke research methodologies, innovative thinking, and rigorous analysis, blending established techniques with cutting-edge approaches to uncover the 'why' behind consumer behavior and perceptions. Basis Research provides strategic guidance and actionable insights to a diverse range of clients across various sectors.

Where is Basis's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic planning, client management, research design, data analytics, and innovation in market research methodologies.

Notable Features:

Located in The Record Hall, a distinctive building known for its blend of historic character and modern workspace design, fostering a creative and collaborative environment suitable for an insights-driven company.

Work Culture:

The London HQ fosters a collaborative, innovative, and intellectually curious work culture. Employees are encouraged to think critically and creatively to solve client challenges, with a strong emphasis on continuous learning, professional development, and a supportive team atmosphere.

HQ Significance:

The London headquarters is significant due to its access to a diverse international talent pool, its proximity to a multitude of global clients and industry partners, and its central role in shaping the company's strategic direction and maintaining its reputation for research excellence.

Values Reflected in HQ: The HQ's location in a dynamic, well-connected part of London, coupled with its modern and collaborative workspace within a historic building, reflects Basis Research's values of innovation, global connectivity, intellectual rigor, and a respect for heritage blended with forward-thinking.

Location:

Basis Research operates with a significant global reach, anchored by its headquarters in London and key offices in New York, Los Angeles, and Chicago. While these offices serve as primary hubs, the company designs and executes research projects in numerous countries across Europe, North America, Asia-Pacific, Latin America, and the Middle East & Africa. Globally supported functions include multi-market research coordination, cross-cultural insights generation, international project management, qualitative and quantitative data collection, advanced analytics, and strategic consulting for brands with international footprints.

Street Address:

The Record Hall, 16-16A Baldwin's Gardens

City:

London

State/Province:

England

Country:

United Kingdom

Basis's Global Presence

New York, NY/USA

Address: 41 East 11th Street, 11th Floor, New York, NY 10003, USA

To expand Basis Research's presence within the North American market, offer on-the-ground support and cultural expertise to US-based clients, and drive growth in key American industries.

Los Angeles, CA/USA

Address: 5870 Melrose Avenue, 2nd Floor, Los Angeles, CA 90038, USA

To cater to the specific needs of West Coast clients, particularly in fast-evolving sectors, and to tap into the innovative spirit and trend-setting culture of the Californian market for deeper consumer insights.

Chicago, IL/USA

Address: 215 West Ohio Street, Suite 300, Chicago, IL 60654, USA

To provide dedicated research services and client support in the American Midwest, strengthening Basis Research's national presence and catering to a broad range of established and emerging industries in the region.

Buying Intent Signals for Basis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Basis

As of April 2025, Basis' leadership includes:

Rune Mortensen - Group CEO
Kate Hartzell - CEO, North America
Carl Wong - Managing Director, UK
Lisa Marie Gonsalves - Global Head of Client Development

Investors of Basis

Basis has been backed by several prominent investors over the years, including:

Basis Research is an independent, privately owned company. Information on specific external equity investors is not publicly detailed, reflecting its operational autonomy.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information on specific executive new hires or exits at Basis Research in the last 12 months is limited. As a private company, such leadership changes may not always be broadly announced unless they involve very senior group-level positions or are communicated through industry-specific channels.

Technology (Tech Stack) used by Basis

Discover the tools Basis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Basis Email Formats and Examples

Basis Research typically utilizes a standard professional email format for its employees, generally combining the employee's first and last name, separated by a dot, followed by the company domain.

[first].[last]@basisresearch.co.uk

Format

jane.doe@basisresearch.co.uk

Example

85%

Success rate

News and media

Basis Research WebsiteFebruary 20, 2024

Basis Research News: The Sound of Insight: Basis launches new podcast series

Basis Research has launched a new podcast series titled 'The Sound of Insight', aiming to share expert perspectives on market research, consumer behavior, and cultural trends. The series will feature discussions with industry leaders and Basis's own specialists....more

Basis Research WebsiteDecember 5, 2023

Basis Research News: Basis Crowned Best Agency at MRS Awards 2023

Basis Research proudly announced their win as 'Best Agency (turnover above £20 million)' at the prestigious 2023 Market Research Society (MRS) Awards, recognizing their excellence and impact in the insights industry....more

Basis Research WebsiteNovember 30, 2023

Basis Research News: Basis Shortlisted for Three MRS Awards

Basis Research announced it had been shortlisted for three prestigious Market Research Society (MRS) Awards: Best Agency (turnover above £20m), Best Innovation for their 'Human Augmentation' approach, and Best Newcomer for researcher Simi図 Deol....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Basis, are just a search away.